How A Simple Side Hustle Turned Into The Main Entrepreneurial Gig For Joe Singer

Note: We had some technical issues with the sound. But the content is great.

Joe Singer was working hard in the CRM business, when his software developer came to him with a neat, innovative, new idea for business intelligence. Joe, who is a 20 year veteran of the entrepreneurial space, jumped on the idea and Merged Analytics was born. Merged Analytics helps companies connect with their website visitors without using the dreaded cookies.

Joe Singer is a fellow Fighting Blue Hen (University of Delaware). He has been both in corporate America and on his own. He is currently the Co-Founder of Merged Analytics.

Joe resides in Connecticut with his wife and two kids. During the recording of this episode, we had to deal with a little internet wackiness, but all-in-all, we rolled with it and here you go. Just like in entrepreneurship, you have to roll with what you have.

Find out more about Joe and Merged Analytics on LinkedIn.

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About the Author
Seth is a former journalist turned digital marketer. He started his own agency in 2008 at the start of the banking crisis. Great timing, right? In 2010, after being a consumer of podcasts since 2005-ish, Seth ventured into doing his own podcasts. He started with Addicted to social media that eventually morphed into Social Media Addicts. Both of these shows have been of the web for a few years now. Currently, in addition to Goldstein Media, Seth's agency, he hosts two podcasts: Digital Marketing Dive and this one. He also has a weekly newsletter called Marketing Junto. To say he's busy is an understatement, but he enjoys every minute (well for the most part).

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