Marcus Sheridan On Entrepreneurship From Pools To Conference Stages

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.

But Marcus’ story didn’t begin on the stage. It started with a business created and run out of the back of a beat-up pickup truck. Marcus’ experience of saving his swimming pool company, River Pools and Spas, from the economic collapse of 2008 has been featured in multiple books, publications and university case studies from around the world. From its humble beginnings as a three-man company to one of the largest manufacturers and installers in the country, River Pools and Spas has the most visited pool website in the world, with over 750,000 hits a month.

I’m thrilled to have met Marcus back when he was just starting out on his keynoting career and I’m thrilled he agreed to be on the show today.

00:00 – Marcus Sheridan’s journey as an author and business savior.

06:01 – Surviving the 2008 economic downturn in the swimming pool industry.

09:13 – Trust is fundamental to business success.

13:55 – The importance of long-term vision and patterns in business.

14:44 – The power of patterns and the curse of seeing them.

18:13 – The importance of relatability and avoiding arrogance in communication.

20:10 – The value of discipline and rules in personal and professional life.

26:55 – The power of a 10-year vision for business success.

28:41 – Reflecting on a decade of change in entrepreneurship and the business world.

09:37 – The importance of a worthy cause for entrepreneurs.

Find Marcus Online

https://marcussheridan.com/

https://www.linkedin.com/in/marcussheridan/

https://www.riverpoolsandspas.com/

https://www.impactplus.com/

https://speechlesssportfishing.com/

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About the Author
Seth is a former journalist turned digital marketer. He started his own agency in 2008 at the start of the banking crisis. Great timing, right? In 2010, after being a consumer of podcasts since 2005-ish, Seth ventured into doing his own podcasts. He started with Addicted to social media that eventually morphed into Social Media Addicts. Both of these shows have been of the web for a few years now. Currently, in addition to Goldstein Media, Seth's agency, he hosts two podcasts: Digital Marketing Dive and this one. He also has a weekly newsletter called Marketing Junto. To say he's busy is an understatement, but he enjoys every minute (well for the most part).

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