Rick Nucci On His Entrepreneurial Journey Starting Two Startups In Philly

Rick is a local startup celebrity having started two startups in Philadelpha. His first was Boomi, which was bought by Dell, then spun out again and is still located in the Philadelphia area. His current startup is Guru, which is an internal communication tool for business.

  • Rick’s entrepreneurial journey began: Rick bet big on the future of the cloud when he founded Boomi in 2000. The early years were tough though; he ran into some challenging chapters and has openly said that “Boomi 1.0 failed” — however, this failure taught him some lessons that later helped him build Boomi up to be acquired by Dell and to start Guru in 2013
  • Starting Guru: Rick often talks about Guru being born out of necessity — he saw that most intranets and wikis had painfully low adoption and usability, which meant that employees often didn’t have access to the information needed to do their jobs. He founded Guru to offer companies a new way to solve this age-old problem.
  • The new world of work: as Rick guided Guru through the pandemic and shift to remote work, he formed strong opinions about the new world of work — a topic he’s hugely passionate about these days — and believes that many companies are struggling to thrive in the remote-first world because they’re still approaching challenges around productivity, employee engagement, and agility in with old-world thinking

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About the Author
Seth is a former journalist turned digital marketer. He started his own agency in 2008 at the start of the banking crisis. Great timing, right? In 2010, after being a consumer of podcasts since 2005-ish, Seth ventured into doing his own podcasts. He started with Addicted to social media that eventually morphed into Social Media Addicts. Both of these shows have been of the web for a few years now. Currently, in addition to Goldstein Media, Seth's agency, he hosts two podcasts: Digital Marketing Dive and this one. He also has a weekly newsletter called Marketing Junto. To say he's busy is an understatement, but he enjoys every minute (well for the most part).

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