Scott Johnson began his computer services business as a side hustle back in 1999, and eventually went on to make his full time living from it.

He started podcasting in 2012, and in 2018 began creating his current podcast, which is called What Was That Like. Each episode is a conversation with a regular person who has been through something extremely unusual. Past episodes include animal attacks, plane crashes, mass shootings, and game show appearances (over 160 episodes to binge).

Scott lives in Safety Harbor, Florida with his wife Jeanne, and their two Yorkies, Lilly and Fenway.

Key Moments

[03:12] Office worker finds job opportunity in print shop.

[08:02] Hosted Computer Tutor podcast to attract clients.

[10:34] Unique name, crazy stories, available domain.

[15:15] Seeking compassion and empathy in everyday interactions.

[17:48] Podcasting to network and boost business growth.

Find Scott Online

https://WhatWasThatLike.com

https://itunes.apple.com/us/podcast/what-was-that-like/id1409087641?mt=2&ls=1

https://open.spotify.com/show/1jXOb1zluY6dq0AOGS7duA?si=BNY30k3kTE29uKzuFwuf7g

https://podchaser.com/whatwasthatlike

https://www.facebook.com/groups/whatwasthatlike/

https://www.reddit.com/r/whatwasthatlike/

https://www.instagram.com/wwtl_podcast/

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Transcript by CastMagic.io

Seth [00:00:00]:
Entrepreneur’s Enigma is a podcast for the ups and downs of entrepreneurship to the wins and the fails that we all face being entrepreneurs, how we learn from adversity. Every week I talk to a different entrepreneur with a story to tell. I’m Seth Goldstein. Come with me on the journey. This is Entrepreneurs Enigma. Let’s get started. Hey, everybody. Welcome to another edition of the Entrepreneur’s Enigma podcast.

Seth [00:00:35]:
I am, as always, your host, Seth. Today, I have Scott Johnson. He is the host with the most over at what was that like? It’s a podcast about all kinds of things, and we’re gonna get into what those things are. But he also the reason why he’s on the show is because he turned his side hustle, which is a computer services business in 99, turned it into his full time job. He made a living from it. And now he’s doing podcasting, and he’s done it since 2012. So he’s an OGs. I think he’s been doing it as long as I have.

Seth [00:01:10]:
And he began this current podcast in 2018, and each episode is a conversation with a regular person who has been through something extremely unusual. And then, you know, some of them have been animal attacks, plane crashes, mass shootings, game show appearances, and, even eating your own foot. Yes. You heard me correctly, eating your own foot. Now the guy was gonna lose his foot anyhow, so it’s not as it’s still squirmy, but still. You know, it’s it’s worth listening to because you have to figure out why, like, aren’t you curious? I was. Not anymore. I don’t now now I can save my own foot.

Seth [00:01:50]:
I don’t have to deal with it. How’s it going, Scott? How are you doing, buddy?

Scott Johnson [00:01:53]:
Seth, I am delighted to be here, and that was what a wonderful introduction. You’ve done a lot of homework here.

Seth [00:01:58]:
I have. And you also did a great you did a great write up in your intake form too, so that kinda helped.

Scott Johnson [00:02:03]:
Ah, okay. I helped out.

Seth [00:02:04]:
You helped out a little bit. It helps when people actually fill out the form, which doesn’t happen all the time with those in podcasting. People are don’t prepare for their their shows.

Scott Johnson [00:02:13]:
Well, they’re not professional then.

Seth [00:02:15]:
I know. I’m far from professional. I this is my fun this is my fun hobby. But you’re this is your thing now. This is, like, your full time gig. Right? Or do you still do computer stuff on the side?

Scott Johnson [00:02:25]:
I’d still have a computer business, but it’s, I definitely if somebody asked me what I do, I say podcaster. That’s where

Seth [00:02:32]:
You are a professional podcaster. Yeah.

Scott Johnson [00:02:35]:
Yeah.

Seth [00:02:35]:
That that’s awesome. You and and for those who are not watching the video, he has his poster in the background. This is, what was that like? Question mark. You know, it’s under the like. I like that. It’s very nice. Nice background there, buddy. So how did this all get started? I mean, you said back in 99, you’re doing a side hustle as a computer services guy.

Seth [00:02:56]:
Yeah. And then you may start being able to make a living from your side hustle, which is, I think, everyone’s dream.

Scott Johnson [00:03:01]:
Right. And it was kinda accidental. I didn’t even mean to do that. I was working in an office. This is we lived up in Maine.

Seth [00:03:07]:
Oh, wow. So You’re in Florida now, so you went literally down the whole coast. Right.

Scott Johnson [00:03:12]:
Right. So but I was working in a in an office, regular, 9 to 5 job. And there was one day, I I went into a print shop. I had to have something printed back when there were print shops. You don’t really see those much anymore. But, I went in, and then up at the on the counter, there was a little card that someone had left saying, I need someone to help me with Microsoft Word.

Seth [00:03:36]:
Oh.

Scott Johnson [00:03:36]:
And they wanted to pay someone to just come over and say, you know, here’s how you do this. Here’s how you format. What you know, whatever. And I used Microsoft Word, and I’ve said, okay. I could do that. So, so I went over to this woman’s house, and we spent a couple of hours, and I wish I just showed her how to do what she needed to do with Word.

Seth [00:03:56]:
That’s awesome.

Scott Johnson [00:03:57]:
And after that, I thought, this is kind of interesting. I could I could probably just do this every once in a while on the side. And so I started this business, and I called it the computer tutor.

Seth [00:04:08]:
Oh, I like that.

Scott Johnson [00:04:09]:
I’m tutoring people on computers. And,

Seth [00:04:13]:
the funny thing is You you like I buy my course?

Scott Johnson [00:04:17]:
I don’t have a course.

Seth [00:04:18]:
No. No. You need a reference to the guy. He’s like, the computer guy on the on the TV says, like, he’s a computer tutor, and he’s like, buy my course.

Scott Johnson [00:04:25]:
Oh, right.

Seth [00:04:25]:
Remember that old one? So you’re like that guy that’s less pushy. We’re gonna take a quick break, hear from our sponsors, and get right back to the show.

Scott Johnson [00:04:32]:
Kinda like that. Yeah. So but, anyway, I started advertising. People would have me come over every once in a while. It wasn’t a, you know, it wasn’t a big thing. Like you described it, it was just a side hustle. And but then the thing is people found that once they had spent a couple of hours with me, they felt like they really knew me and could trust me.

Seth [00:04:51]:
Oh.

Scott Johnson [00:04:51]:
And, you know, everyone’s computer breaks eventually.

Seth [00:04:55]:
Oh my god. Is that And

Scott Johnson [00:04:56]:
so when the computer breaks down, well, who’s the computer guy? Let’s call Scott, see if he can fix it. I had never done computer repair, and I figured, okay. Like, I remember the first time one of my tutoring clients called me because his CD ROM drive wasn’t working.

Seth [00:05:15]:
Wow. Remember those?

Scott Johnson [00:05:17]:
Yeah. And, and it wasn’t even a DVD. It was just just a CD.

Seth [00:05:21]:
You know, this was Wow.

Scott Johnson [00:05:22]:
Back in the, you know, the late nineties, early it was early 2000 actually. And so he said, are you able to fix that? And I said, yeah. Sure. I’d never even opened up a tower before. I didn’t know what it looked like on the inside. So when you say self taught, that’s I’m really literally

Seth [00:05:39]:
self taught.

Scott Johnson [00:05:41]:
So yeah. And I was a little nervous because, obviously, this it’s this guy’s computer. You know? What if I mess it up? But I figured it out somehow, got it working again, brought it back to him, and then so gradually over time, I found I’m doing a lot more computer repair than I am tutoring. But even today, the computer it’s the business is still called the computer tutor.

Seth [00:06:04]:
It sounds sounds good. Instead of the computer repair dude, it’s it sounds better. But computer tutor, It has a nice ring to it. I’m sure if people have questions, you you’d help them. So, I mean, it’s kinda still relevant.

Scott Johnson [00:06:15]:
Oh, sure. Yeah. I still do instruction if people need to learn how to do a particular software or something like that, but I do it remotely

Seth [00:06:21]:
Yeah.

Scott Johnson [00:06:22]:
Because, you know, it’s like it’s like we’re both sitting there in front of the screen, but I’ve got clients all over the country because I can do most repairs remotely as well. As long as they can connect to the Internet,

Seth [00:06:31]:
then Isn’t that an amazing thing? I mean, this is a hard drive. You need to tell them to go out and get the hard drive. I’ll show you how to put it in in it or whatever. I mean, what what do you know if it’s a hardware issue?

Scott Johnson [00:06:43]:
Oh, I’ve only done that once Oh, right. Replacing a hard drive. Yeah. And with that one, we had FaceTime going as well. So she could show me, okay. Where do I put it now? What what do I unscrew?

Seth [00:06:56]:
And it You did remote hard wow. That’s brave. But but once it’s in, you know, you boot it up, you you install Windows,

Scott Johnson [00:06:59]:
then I remote in, and I do the rest of it. So it’s not a big deal. But for most people, it’s like when you get a new computer, they need to have it set up. They need to have their printer installed.

Seth [00:07:12]:
That’s the worst. The printer is by far the worst thing to get set up. Because if god forbid it’s a year old, Windows doesn’t find it.

Scott Johnson [00:07:20]:
Right. Well, you gotta download the software from the manufacturer’s website.

Seth [00:07:24]:
It’s it’s a whole racket. It’s a whole racket. Yeah. So then so then in 2012, you found our our our shared love of podcasting. How did you how did you find podcasting? Like

Scott Johnson [00:07:35]:
I wish I could remember exactly wouldn’t you love to know what’s the very first podcast you ever listened to? Because I don’t know. But back then, I was really into ultra running, and so I’m guessing it probably was a running podcast. But, but I also started listening to Dave Jackson and the School of Podcasts.

Seth [00:07:53]:
Oh, I love Dave Jackson. I got him on the show.

Scott Johnson [00:07:55]:
Listen to him every Monday, and he helped me set up my first podcast. So

Seth [00:08:00]:
Oh, wow. Yeah. So What was that one?

Scott Johnson [00:08:02]:
Well, that was related to my computer business. Oh. It was called the Computer Tutor podcast, and and it wasn’t really I didn’t do ads other than for my own business. The the the idea was to establish myself as an authority in the space Mhmm. And bring in some clients. And and I did a few 100 episodes of that every week, and it was for people that are non techie. So just computer tips and tricks and scam alert, you know, watch out for this thing that’s going around or whatever. And, so yeah.

Scott Johnson [00:08:33]:
And I definitely I still get business from that even though I’ve stopped doing new episodes. You know, those 300 or 300 new episodes, they’re still out there. They get downloads every day.

Seth [00:08:42]:
Isn’t that weird? How people I have another podcast, digital marketing dive I did for was it 3 seasons? That thing gets downloads all the time and ranks better than this podcast. I haven’t done it in a year and a half, and I’m like Wow. It’s kind of relevant. It’s marketing, I guess, but stuff changes. I’m like, whatever. It’s still out there. And so I always tell people, don’t take your stuff down. Leave it up because you never it’s it can be evergreen.

Seth [00:09:08]:
I mean, these podcasts are very evergreen.

Scott Johnson [00:09:11]:
Yeah. My computer podcast is definitely not evergreen. No. I mean,

Seth [00:09:14]:
I mean, from from 3 years ago,

Scott Johnson [00:09:17]:
you know, we’re talking about Windows 98 and, you know, here’s the antivirus you need to use, and, you know, and it’s all all of that’s changed. You said it’s just up there.

Seth [00:09:27]:
You said it’s just Avast probably in the in the day. Now you see the heck away from Avast.

Scott Johnson [00:09:32]:
Yeah. I don’t use Avast.

Seth [00:09:33]:
No. No. You know, I and and no one should. Exactly. So so now you’ve moved on. In 2018, you decided to do what was that like? Now how did you come up with that whole premise?

Scott Johnson [00:09:45]:
Well, I was listening to podcasts a lot on my own, and so I I just happened to I noticed that the episodes that I really enjoyed the most are when someone’s telling a story. Mhmm. Because everyone loves a good story, and it’s a it’s such a powerful tool as well. So I I looked around for podcasts that were just doing that, and I couldn’t find any.

Seth [00:10:09]:
This is pre serial. This is pre serial.

Scott Johnson [00:10:11]:
Oh, yeah. Yeah. This was, like, 3 years before serial even came out.

Seth [00:10:14]:
So you were ahead of the game?

Scott Johnson [00:10:16]:
Yeah. Yeah. Oh, no. No. No. No. Wait. Serial had already I had heard serial.

Seth [00:10:22]:
Okay.

Scott Johnson [00:10:22]:
But what I’m talking about are are people coming on and telling firsthand stories Okay.

Seth [00:10:26]:
The different not

Scott Johnson [00:10:27]:
what I do on my show.

Seth [00:10:28]:
Mhmm.

Scott Johnson [00:10:28]:
I couldn’t find that, so I figured, okay, I already know how to do a podcast. I’ll just do it myself.

Seth [00:10:34]:
Love it.

Scott Johnson [00:10:34]:
And so I came up with that name and because that’s what I would ask everybody. What was that like? That thing that you just that crazy thing that happened to you. And the domain name was available, so that was convenient. So I got what was that like dotcom. And, and I just started looking for crazy stories. You know? I made a list of people that I wanna talk to. Somebody that’s been hit by a train or somebody that got struck by lightning or, you know, stuff

Seth [00:10:58]:
like that. Own foot in that case.

Scott Johnson [00:11:00]:
Yeah. I I wasn’t looking for that one, but I

Seth [00:11:02]:
think that’s That one found you, I assume. Right?

Scott Johnson [00:11:05]:
It’s what?

Seth [00:11:05]:
That one found you. Right?

Scott Johnson [00:11:07]:
It well, sort of. I I found it on Reddit. He did an AMA on Reddit, and people were so fascinated by that. I contacted him. I said, hey. Maybe you wanna come on the podcast and tell that story. And he did.

Seth [00:11:19]:
My gosh. If ever has to go listen to that episode, make sure you have a strong constitution because it’s a little icky. But It’s

Scott Johnson [00:11:28]:
not that bad.

Seth [00:11:29]:
It’s not that bad. But, you know

Scott Johnson [00:11:31]:
It’s not as gross as some people might think or

Seth [00:11:33]:
It isn’t. It isn’t as bad. It isn’t. So but so it it’s you know, there’s other ones, like, the plane crashes and all that stuff. It’s it’s really it’s a really good show. You’ve and the thing about podcasting, I appreciate this. A good a good radio voice helps. You know?

Scott Johnson [00:11:49]:
And and

Seth [00:11:49]:
then seeing your words, which I don’t do very well, come from Philadelphia. We don’t unsee anything.

Scott Johnson [00:11:55]:
That’s a that’s a disadvantage.

Seth [00:11:57]:
Yeah.

Scott Johnson [00:11:58]:
Yeah.

Seth [00:11:59]:
But definitely. So you’re still doing the computer services business. You are doing the pocket you’re more of a podcaster than you are a computer guy service guy now because, you know, what’s that like has taken off. What is the best thing about doing your own thing instead of being in a cubicle?

Scott Johnson [00:12:21]:
Oh, man. Literally everything.

Seth [00:12:26]:
I mean Best answer ever.

Scott Johnson [00:12:28]:
Want to be how can and and I have had those jobs. Yeah. The cubicle jobs. It’s the one you know, the biggest difference I notice from a practical standpoint is when you’re sitting at the cubicle, you’re doing your work, you got your computer, you got the phone calls you’re making or whatever you gotta do, and the clock’s there on the wall Mhmm. And that clock moves so slowly.

Seth [00:12:50]:
Yeah. Tick

Scott Johnson [00:12:51]:
tick. Yeah. But when I when I get up in the morning now and I know I’ve got my stuff I gotta do and I’m trying to get it all done, and that clock is just spinning like a fan.

Seth [00:13:02]:
You know? Isn’t that obnoxious that it happens?

Scott Johnson [00:13:04]:
It’s it’s already late afternoon. I feel like I haven’t done anything yet.

Seth [00:13:07]:
You know? So It’s so obnoxious how when you have fun, things go fast. When you don’t have fun, things go slow. It should be reversed. You know? But it isn’t. It’s not reality.

Scott Johnson [00:13:19]:
Right. Yeah. So that’s the whole key is finding something you enjoy doing. You know, they say if you find something you love, you’ll never work a day in your life. I don’t believe that. It’s still work

Seth [00:13:29]:
Oh, yeah.

Scott Johnson [00:13:30]:
But it’s work that you love doing. That’s the difference.

Seth [00:13:32]:
It’s less painful. So Yeah. On the on the flip side, what keeps you up at night? Being an entrepreneur.

Scott Johnson [00:13:39]:
Oh, man. Well, I’m gonna I’m going to answer that literally.

Seth [00:13:44]:
Okay.

Scott Johnson [00:13:44]:
What literally keeps me up at night is nothing at all. Oh. Because I have learned to be very protective of my sleep time. There you go.

Seth [00:13:55]:
And you

Scott Johnson [00:13:55]:
know so many it’s like a it’s like a bragging thing. Man, I only got 4 hours of 2 hours of sleep last night because I just work around the clock, you know. Well, that’s stupid.

Seth [00:14:04]:
This is stupid.

Scott Johnson [00:14:05]:
I go to bed at the same time every night. I spend an hour in bed with my dogs watching Netflix or Hulu or something, and then I’m asleep. And it’s kinda weird because over the last, like, 2 years ago, I started waking up. I haven’t used an alarm clock in 2 years.

Seth [00:14:23]:
Oh, wow.

Scott Johnson [00:14:23]:
And I wake up between 4 and 5 every morning, and I’m I’ve got my coffee and I’m working. And but that’s what allows me to go to bed so early too, you know? I I still get the same number of hours in, but, yeah. So what keeps me up at night? Nothing at all. I get to that.

Seth [00:14:39]:
That that is awesome. And so then here’s the the main question, the question of of it all. You can go as woo woo as you want. You can go as literal as you want, all that stuff. What is the most important thing for you to carry with you all the time?

Scott Johnson [00:14:55]:
You mean literally in my pocket? Or or you said it could be anywhere?

Seth [00:14:58]:
Anywhere. Oh, man. I love this question because it gets people people go so deep sometimes, and people go so, like, get my phone. I’m like, okay. That’s fine. You know? And then they some people go deep with the phone. It’s just kinda fun.

Scott Johnson [00:15:15]:
I would you know, I’m gonna go kinda deep on this. Go for it. Alright. It’s not my phone, even though I do have my phone. Everybody has their phone with me all the time. Mhmm. But what I what I try to carry with me all the time is compassion and empathy for other people. You know? When I’m I mean, I am when I get out of the car at the grocery store, I’m I’m almost in that mindset of who am I gonna who am I gonna run into today that’s having a hard time that I might be able to help? And that seems kinda you’re right.

Scott Johnson [00:15:51]:
It’s kinda woo woo. Mhmm. But that’s what I really for me, that’s what I really enjoy. Love it. And and it’s the same thing when I’m when I’m doing my podcast. You know, people have stories that of severe trauma that they’ve been through, and I’m helping them get that story out there because most of them have a purpose for telling that story.

Seth [00:16:15]:
Absolutely.

Scott Johnson [00:16:15]:
They wanna get that thing out there because they have a you know, they’re trying to make people aware of maybe what they went through so that other people don’t go through that.

Seth [00:16:23]:
Absolutely.

Scott Johnson [00:16:24]:
And if I can get that message out to to my audience and and help them do that, I just, I I thrive on that.

Seth [00:16:31]:
That’s awesome. Good answer. Good answer. So, are you on a network, or is this your own are you on your own thing running ads and stuff?

Scott Johnson [00:16:40]:
I’m I’m I would say I’m an independent, but I am, I use, Glassbox Media.

Seth [00:16:48]:
Okay. Yeah.

Scott Johnson [00:16:49]:
It’s not technically, I don’t think it’s like a network, although they have a bunch of shows and we do promo promo trades with each other, stuff like that. But, yeah, they bring me sponsors, and, they handle, you know, they handle all that that whole end of it.

Seth [00:17:01]:
Yeah. It’s sort of like MPN, Marketing Podcast Network, where we are. We’re on

Scott Johnson [00:17:06]:
that. Okay.

Seth [00:17:06]:
And it’s and it’s run by Jason Falls, and he, he’s a marketer guy and all that stuff. And we it’s very loose loose. It’s loose association of podcasters that are in the marketing space. And and then we’re I I love that. I love when it’s, you know, it’s your podcast. It’s your baby. You run with it. We’ll help you get ads on it.

Seth [00:17:27]:
We’ll take a cut because we’re we’re doing that for you. And I’m like, that’s awesome. I’m like, great. You know?

Scott Johnson [00:17:32]:
Of course. Yeah. They they’re great. I love Glassbox. They earn their money, for the sponsors that they bring me, and, you know, they’ve got all the, you know, the dynamic, programmatic ads that gets inserted in. And, I mean, it’s what enables me to to do this full time.

Seth [00:17:48]:
That’s awesome. I’m not able to do it full time yet, but I my my main thing with this whole podcasting thing is mine is sort of like how you did your first podcast. Was it generate business for my business? Yep. We’re looking at digital marketing. So the whole idea is to do meet interesting people like you, who maybe one day might say, hey, I know somebody who needs Seth’s help, or or I need Seth’s help. Or let’s partner up on something. Gives me a reason to reach out to people. And it’s amazing what podcasting can do.

Seth [00:18:18]:
And people don’t really appreciate that. I don’t feel they’re like, well, you know, they think, oh, it’s cereal. It’s Terry Gross’s Fresh Air, which is not even really a podcast. It’s a radio show, the repurpose. But, you know, I feel like, you know, podcasting is so powerful. And especially when you get, like, good stories, like, good even, like, terrifying stories in some cases. You know? But there are stories that are helping people deal with it. You know? Because they’re telling their story.

Seth [00:18:43]:
They’re able to get past it because they’re sharing what it was like. You know? You know, compassion and all that. I think it’s fantastic.

Scott Johnson [00:18:50]:
Yeah. And you never know who’s listening either. You know? You never do. So and I would say if any of your listeners right now, if you’ve got a crazy story, I’m always looking for them. So Absolutely. Let’s hear it.

Seth [00:19:01]:
I I actually have a few for you. I’m gonna send them over your way because I have some I have some people that have some pretty wacky stories.

Scott Johnson [00:19:06]:
So Okay.

Seth [00:19:07]:
Awesome. And so people can find you over at what was that like dot com. He has the domain name, everybody. He’s got the dotcom, not the dotc0, the dotcom, which is awesome.

Scott Johnson [00:19:19]:
Yeah. I was lucky on that, I guess.

Seth [00:19:21]:
That was great because Yeah.

Scott Johnson [00:19:22]:
Everything’s there. You can, there are links to everything. But if you if you’re on if you’re looking for the podcast, any podcast app you’re using, just do a search for what was that like, and, and you’ll see it pop up. I’ve got a 170 plus episodes. Every one of them is a crazy story. I’m I’m getting through them.

Seth [00:19:38]:
Yeah.

Scott Johnson [00:19:39]:
Yeah. Cool.

Seth [00:19:40]:
I think I’ve gotten through 25 of them so far. Mhmm.

Scott Johnson [00:19:45]:
But, like,

Seth [00:19:45]:
while I was walking the dog just now What’s the one? I listened to your most recent one. Because that was easy. I was just, like, I was walking the dog. The dog was pulling me, and I’m like, alright. Fine. I’ll choose this one. And it’s it’s kinda nice because they’re all great stories. They’re all interesting stories.

Seth [00:19:59]:
You always can just kind of blindly press a button and listen to something, and it’s gonna be good. So good job, Scott.

Scott Johnson [00:20:06]:
I I hope so. That’s kinda one of my criteria is is never be boring. So

Seth [00:20:10]:
And they’re they’re they’re definitely not boring. So absolutely. So, Scott, thank you so much for being on the show. It’s been a great pleasure and honor of sorts and all that stuff. So

Scott Johnson [00:20:20]:
The pleasure is mine. Thank you.

Seth [00:20:22]:
Awesome. And guess what? We’ll see everyone next week. That was a great show. If you’re enjoying Entrepreneur’s Enigma, please view us in the podcast directory of your choice. Every review helps other podcast listeners find our show. If you’re looking for other podcasts in the marketing space, look no further than the marketing podcast network atmarketingpodcast.net. Goldstein gi. I hope you have enjoyed this episode.