Vinnie Potestivo On Going From MTV and Beyonce To Being An Entrepreneur

Vinnie Potestivo is an Emmy Award-winning Media Advisor who grows personal brands & scales founder-led businesses by scaling content distribution, brand visibility & media reach.

He is the Host of “I Have A Podcast®” and the Editor-in-Chief of, a Google News source that connects independent creators with opportunities to grow their careers and get discovered.

As a television network executive at MTV Networks (98-07) he discovered talent and developed new ways to support their goals. Pioneering how brands and business owners could contribute to their public narrative, he helped them become hosts, stars, and producers of their own tv series. Early hits include Punk’d, The Osbournes, Wild ‘N Out, TRL, 8th & Ocean, Laguna Beach, & The Challenge. Talent brands he helped launch include Mandy Moore, Beyoncé Carter, Nick Cannon, Molly Sims, Lindsay Lohan, Ashlee & Jessica Simpson, Kelly & Jack Osbourne and so many more.

Since then, he and his team at have continued to be well-trusted connectors who develop and distribute original content across all media platforms. Especially podcasts!

Personal brands Vinnie has helped elevate through the use of original content include Mandy Moore, Diane von Furstenberg, Ashton Kutcher, Jessica Simpson, Beyoncé Carter, Ashlee Simpson, Carson Daly, Nick Lachey, Sharon Osbourne, Sean “Diddy” Combs, Wilmer Valderrama, Nick Cannon, Lindsay Lohan, TJ Lavin, Vanessa Lachey, Benji & Joel Madden, Aly & AJ, Kelly & Jack Osbourne, Tyrese Gibson, Molly Sims, Lauren Conrad, Kristin Cavallari, Danielle Fishel, Carmen Electra, Sisqo, Dave Holmes, Susie Castillo, Damien Fahey, Quddus, La La Anthony, DJ Clue, Suchin Pak, Gideon Yago, Brianna Keilar, Tracie Strahan, Erika Martin, Sway Calloway, Alan Colmes, Matt Pinfield, Tom Green, Ahmet Zappa, Pauly Shore, Jerry Springer, Snoop Dogg, Utkarsh Ambudkar, Morgan Spurlock,, Ebro, Andy Milonakis, Kelis, Aubrey O’Day, Hasan Minhaj, Patti Stanger, Chris March, Danielle Staub, Beth Ostrosky Stern, Audrey Gruss, Dottie Herman, Peter Thomas Roth, & Tinsley Mortimer.

Corporate brands VPE has worked closely with include Macy’s, Samsung, Nikon, MLB, Peter Thomas Roth, June Jacobs Spa, Naturally Serious Skin, Kiehl’s, Hope Fragrances, Ciroc, Dow, Lady Foot Locker, AARP, Prudential, and AllState.

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About the Author
Seth is a former journalist turned digital marketer. He started his own agency in 2008 at the start of the banking crisis. Great timing, right? In 2010, after being a consumer of podcasts since 2005-ish, Seth ventured into doing his own podcasts. He started with Addicted to social media that eventually morphed into Social Media Addicts. Both of these shows have been of the web for a few years now. Currently, in addition to Goldstein Media, Seth's agency, he hosts two podcasts: Digital Marketing Dive and this one. He also has a weekly newsletter called Marketing Junto. To say he's busy is an understatement, but he enjoys every minute (well for the most part).

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