Orly Zeewy is an author, speaker, educator, and facilitator of lightbulb moments. Her superpower? She makes fuzzy clear. She helps startup founders and business leaders clarify and communicate their zone of genius so they can attract more of their ideal customers and scale fast.

In addition to her consulting work, Orly is a popular speaker and has been a guest on more than thirty podcasts. Most recently, she was interviewed on Product for Product, Life School Master Class and One Knight In Product. She has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, Jefferson University, and the University of Pennsylvania.

Orly has been featured in Medium and her articles have been published in national publications such as The Marketing Journal, Smart Hustle and Lioness Magazine. Her book: Ready, Launch, Brand: The Lean Marketing Guide for Startups was published by Routledge in May 2021 and was the #1 new business book release on Amazon in April 2021.

Key Moments

[04:10] Passionate journey of female entrepreneur creating brand.

[09:10] Considering traditional publisher for credibility was mistake.

[11:22] Struggling to start writing book about entrepreneurs.

[14:46] Joined networks to combat loneliness, exchange ideas.

[15:55] Immigrated at 11, dad invented steel technology.

[20:39] Mentor proud of students’ success on LinkedIn.

[25:01] Platform security issue leads to temporary suspension.

Orly Online

https://zeewybrands.com

https://www.linkedin.com/in/orlyzeewy/

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Transcript Provided By CastMagic.io

Seth [00:00:00]:
Entrepreneur’s Enigma is a podcast for the ups and downs of entrepreneurship to the wins and the fails that we all face being entrepreneurs, how we learn from adversity. Every week I talk to a different entrepreneur with a story to tell. I’m Seth Goldstein. Come with me on the journey. This is Entrepreneurs Enigma. Let’s get started. Hey, everybody. Welcome to another edition of Entrepreneur’s Enigma podcast.

Seth [00:00:34]:
You know me by now. It’s been more than 200 episodes, but I’m Seth, your host with the most. Today, I have a good friend of mine, Orly Ziwi. Did I say that right? Right?

Orly [00:00:42]:
Yes. You did. Thank you for asking. Yeah.

Seth [00:00:44]:
I live all your news right. And, Orly is a startup founder, an entrepreneur, an author, an advisor, a mentor. We’ve met we met through the founders institute. Founder institutes. I that was put an s on founders.

Orly [00:01:03]:
Me too.

Seth [00:01:04]:
It makes more sense that the founders institute is a founder and whatever. Yeah. We digress. But she’s based near me. And, you know, she is she’s working on her you’re you’re working on your second book now. Right?

Orly [00:01:15]:
My second book. That’s right.

Seth [00:01:18]:
So you’re glutton for punishment.

Orly [00:01:20]:
I had just so much fun on the first one. Well, the first one took 5 years. The first one took 5 years. How many years? 5 because I’ve never done it before. And because the pandemic happened, and everything shut down. But also because I spent a year on interviews. I spent a year looking for a publisher. So now I’m doing it.

Orly [00:01:41]:
I started

Seth [00:01:41]:
with Oh, you were the classical route?

Orly [00:01:43]:
I did. I did, which I will not do the second time. This time, I’ve already vetted, I think, like, 6 different hybrid publishers. And, I found

Seth [00:01:53]:
What’s a hybrid what’s a hybrid publisher?

Orly [00:01:56]:
So a hybrid publisher, you it’s not a vanity press. They actually have a press that they that gets put on your book. But so it’s not you. Right? Because I’ve looked at that. And then they take care of everything. Like, they do the marketing. They do help you with editing and the design. All of it.

Seth [00:02:14]:
It’s not all in you.

Orly [00:02:16]:
All of it. All of it. And so I actually found one, which, it’s all women. It’s women owned, women based. And so since this is a women’s book, I

Seth [00:02:27]:
think This is gonna be entrepreneur entrepreneurship for women.

Orly [00:02:30]:
Yes. Exactly. Yeah.

Seth [00:02:32]:
It’s kinda that’s kinda cool. Make it stay in your lane with the theme.

Orly [00:02:36]:
I try to do that. It’s what I tell my clients. So I have to I have to do

Seth [00:02:40]:
you know?

Orly [00:02:41]:
Have to do what I tell my clients to do. You know? Don’t do as I do. Do as I say, not as I do. Right? That’s what we do as parents. You know? Do as I say. Yeah.

Seth [00:02:52]:
Exactly. So how does amazing, crazy, quirky journeys get started?

Orly [00:02:56]:
Oh my god.

Seth [00:02:56]:
I know I’m already first mentioned you’re also an adjunct professor too.

Orly [00:02:59]:
Yeah. Not

Seth [00:03:00]:
this There’s let let me list this. It goes on and on and on and on. We’ll have her linked we’ll have Orly’s, LinkedIn, and you can check out all the things I’ve missed.

Orly [00:03:08]:
Yeah. There’s there’s a lot.

Seth [00:03:09]:
There, but Yeah.

Orly [00:03:10]:
It’s funny.

Seth [00:03:11]:
There are a lot. But how did you get started in all this? Have you always been the corp have you always been the, entrepreneur journey? Or

Orly [00:03:17]:
I have. I mean, first of all, I come to it very honestly because my father, I come from a long line of entrepreneurs on my father’s side, and by the way, a long line of educators on my mother’s side. So what do I

Seth [00:03:30]:
do for

Orly [00:03:30]:
a living? I do both. Right? So I grew up, you know, in the whole entrepreneurial bubble of my dad, you know, who struggled often. And, actually, the book was really written with my dad in mind. And the highest compliment, I would say, that I got was my father said to me, I wish I’d had your book when I was when I had my business. I know.

Seth [00:03:52]:
Oh, wow. That is a compliment.

Orly [00:03:56]:
I know. I know. Not that he would have actually listened to anything I said. But Yeah. Of course. But So it’s a compliment.

Seth [00:04:02]:
You’ll take it. You’ll take it.

Orly [00:04:03]:
I’ll take it. You know, I I will always take a compliment, and thank you very much. And I think he has my Especially

Seth [00:04:09]:
for your dad.

Orly [00:04:10]:
Yeah. I know. Right? So, anyway, I, you know, I feel like I’ve been really been an entrepreneur my whole life. And it’s funny because as I’m writing the second book, you know, I’m also gonna talk about my own journey as a female entrepreneur and kind of where that came from. But, anyway, in in, what I realized is that my passion is really with startup founders. And, and so I’ve developed the whole brand building process specifically for entrepreneurs, startup founders, and solopreneurs. And it’s really all around, you know, figuring out who you are. That’s your why.

Orly [00:04:49]:
Figuring out who needs it. That’s your ideal client. And then the most important part is communicating it in such a way that your ideal client gets it, wants it, values it, and will pay a premium for it.

Seth [00:05:01]:
We’re gonna take a quick break, hear from our sponsors, and get right back to the show. Exactly.

Orly [00:05:05]:
That’s the kinda the that’s the goal of all of this. And so in my book Ready Launch Brand, you know, I interviewed, 25 founders, and I highlighted 8 because each one is connected to a marketing myth. And interest Oh,

Seth [00:05:21]:
I like that.

Orly [00:05:22]:
So I know, and I thought about that. You know? And and it’s really meant to be a very it’s a very quick read, but each, each chapter has a story from a from an entrepreneur or founder. And, basically, everyone said the same thing. I wish I had started marketing sooner. I

Seth [00:05:40]:
Oh, but they never let no one listens.

Orly [00:05:42]:
No one listens. Right? And it’s because they figure, oh, we’ll get to it. You know, my favorite marketing myth is we will pay for marketing when we have money to pay for marketing. It’s like, yeah. Well, if you don’t I mean, that’s how you get money for marketing and, you know, they

Seth [00:05:59]:
Marketing and sales works in conjunction. We can’t do sales without marketing. You can do marketing without sales. We can do both.

Orly [00:06:04]:
Yeah. And marketing is, you know, the engine to sales. Right? So you so basically, it’s like you’re trying to run a train without without an engine in it, you know, or a car. But

Seth [00:06:14]:
How’s that working?

Orly [00:06:15]:
Exactly. And and then the other part that I find so interesting is as soon as there’s any kind of downturn, and I’m thinking, you know, to an o eight with the whole crash and everything, you know, the first thing people do is they stop marketing. And it’s like which doesn’t make

Seth [00:06:29]:
any sense. What you do. I know. I know. It’s like, don’t stop the marketing. Don’t stop the sales.

Orly [00:06:35]:
I know.

Seth [00:06:35]:
Find other ways to trim.

Orly [00:06:37]:
Exactly. Instead, you should be upping your marketing. You should be focusing on, like, cut something else out, you know.

Seth [00:06:44]:
But that’s what I found in the pandemic. A lot of people, at least in my industry, in web design, digital marketing, people didn’t cut back. They realized, oh, crap. I need to be online, so I’m not as hurting from this. They realized a little bit late, but, like, my pandemic, I was incredible because it was, like, everyone needed it yesterday. Right.

Orly [00:07:05]:
Well, because, you know, we we were all forced to go online. So that meant that anything that you were doing online was suddenly you know, that’s the golden goose. You know, you gotta you gotta do it. I actually found that, you know, I mean, I’ve I’ve been virtual for a while anyway, but what I found Yeah. During the pandemic is that it opened up the world, really. I mean, I I had a client in Prague. I mean, you know

Seth [00:07:31]:
Oh, wow.

Orly [00:07:32]:
I know. I was talking to people in South Africa and Australia, and it’s It’s

Seth [00:07:36]:
so much fun now.

Orly [00:07:37]:
It’s so wild. And now, you know, almost all my business, all my clients is outside of Philadelphia.

Seth [00:07:43]:
Oh, wow.

Orly [00:07:44]:
Yeah. I mean, I have a client in Austin, Texas. You know?

Seth [00:07:47]:
Oh, that’s fun. Yeah. Yeah.

Orly [00:07:49]:
That is fun. And, and then, you know, I’m like I said, I’m talking to people in Chicago, in, Oregon. I had I had a client in Oregon, in in Toronto. I’ve worked with people.

Seth [00:08:01]:
There are better time zones in Prague. Prague’s what? CET? It’s central European time, I think.

Orly [00:08:07]:
So yeah.

Seth [00:08:08]:
It’s awe. It’s like Yeah. It’s not it’s what? Fine. I I can’t do this conversion. I just know it’s it’s later in the afternoon. I was talking to a friend recently, and I forgot I went the wrong direction with the with the, with the time zone.

Orly [00:08:21]:
It’s so easy to do.

Seth [00:08:23]:
West of east. And she’s like, that’s 8 o’clock PM for me, and I have 2 little kids. I’m like, oops. Wrong wrong direction. Let’s do 10 o’clock my time, which will be, you know, whatever. It was just like, oh my god. Yeah.

Orly [00:08:33]:
I think the

Seth [00:08:34]:
Times them

Orly [00:08:34]:
7 7 hours. Yeah. Yeah. I was talking to somebody in Paris for a while, but she wasn’t ready. And she kinda decided to be

Seth [00:08:41]:
Paris. Paris. Yep. Paris. Paris. Exactly. So so you’ve been doing this your whole life doing this. Where’d you where were you an adjunct at?

Orly [00:08:50]:
So I actually have lectured at Wharton. And I actually created a course at the University of Pennsylvania. I know. I worked at I were I was I taught in, in at Temple and the Fox School and then in Jefferson. So a lot of places.

Seth [00:09:07]:
So you made the rounds around all the big schools in the in the area?

Orly [00:09:10]:
Pretty much. And I’m now in conversation with somebody, hopefully, at another entrepreneurship program, but they’re not ready yet. So hopefully in the fall. Oh. But yeah. So I’ve always, you know, I’ve always kinda had my feet in both camps, you know, the and and, actually, that is the reason why I went with a traditional publisher with my book because I was more involved in academia then, and I felt it would give me credibility, which it did, but I would not go that route again.

Seth [00:09:39]:
Oh, so you so traditional versus what’s the difference between traditional and hybrid then? Because hybrid does everything for you. For the traditional. No.

Orly [00:09:49]:
They don’t do any marketing. None at all. And

Seth [00:09:53]:
Oh, wow.

Orly [00:09:54]:
I don’t know that. Anything I mean, all of the all of the publicity I’ve gone from my book has really been because I’ve done it, and I’ve connected with people. And I

Seth [00:10:02]:
Let’s look at what’s the good what’s the good of Random House? What’s good with the

Orly [00:10:05]:
They don’t do they don’t do any of it. Plus, you know, they own your IP. Whereas in hybrid, you own your IP. So it’s very it’s really much better to to I mean, I wanna

Seth [00:10:18]:
Hey. You’re gonna hear folks. I go hybrid or go self publish. Yeah. I know too.

Orly [00:10:22]:
Well, and the thing about hybrid is you do get an imprint. And so it gives it a little bit of catch

Seth [00:10:27]:
It’s not your imprint.

Orly [00:10:28]:
That’s right.

Seth [00:10:29]:
It’s not brand.

Orly [00:10:30]:
I I didn’t wanna do that. So like I said, you know, I started 2 years ago, I started looking at publishers because I wanted to be ready. And then

Seth [00:10:40]:
Oh, now you have to write

Orly [00:10:41]:
it down. So now I’m like, I’m really ready to you know, I’ve got But

Seth [00:10:45]:
now you gotta write the damn thing.

Orly [00:10:46]:
What’s that? Not to Now you

Seth [00:10:48]:
gotta write the damn thing. Write the

Orly [00:10:49]:
damn thing. Exactly. And and, you know, what I’m finding, of course, is and I and by the way, I’m a lot further along than I even realized. Like, I have a table of contents. I’m almost done with the first chapter. I’m working on the proposal now, and I’ve got somebody who’s helping me do that. So that

Seth [00:11:04]:
one So you’ve done, like, the the the MVP to put back the

Orly [00:11:07]:
Yeah. That’s

Seth [00:11:08]:
MVP for the book.

Orly [00:11:09]:
Right. So that’s what I’m working on. I wanna get it far enough so that and then, you know, I may even consider getting an agent. I haven’t decided. The thing

Seth [00:11:18]:
Oh, hotshot. Yeah.

Orly [00:11:20]:
I already have a book under my belt, you know. And

Seth [00:11:22]:
Exactly. Exactly. I mean, I’m trying to give a book, this book written about entrepreneurs and enigma and all those questions I’ve asked people and all that stuff. And I think there’s a book here. And I have the table of contents and I have, like, the first kind of idea where I wanna go to the first chapter. But I’m I’m still I’m still struggling to sit down and do it. You know, it’s one of those things you guys sit down, do I bought Scrivener, and it it confused the crap out of me. So I’m gonna just do a Google Docs.

Seth [00:11:49]:
I wasted $50. Sorry, mayor. Sorry, wife, about that. But, you know, I have the unlimited plan for with Scrivener, but it’s it’s like a Post It Note.

Orly [00:11:59]:
Oh, man. Yeah. No.

Seth [00:12:00]:
I I’ll just use Google Docs.

Orly [00:12:01]:
Honestly, I and I’ve and I’ve actually already had a cup. I’ve already done a few interviews. I’m looking for seasoned women entrepreneurs who’ve, hopefully had more than one business Because the goal of this book is really to figure out, like, you know, give give younger women and college college students, you know, who are thinking about entrepreneurship to give them an easier path. Because right now yeah. So it’s something again, and it’s very personal, very much Yeah. On brand for me. You know? Yeah.

Seth [00:12:33]:
But You know, push it forward. You know, play it forward.

Orly [00:12:36]:
Yeah. Pay it forward. 1 of the iron out

Seth [00:12:38]:
of the time.

Orly [00:12:38]:
Yeah. Pay it.

Seth [00:12:39]:
Play it for there we go. I was gonna get I was gonna get on that eventually.

Orly [00:12:41]:
Yeah.

Seth [00:12:42]:
So definitely. But yeah. So what’s the best thing about being entrepreneur in your mind? Like like, you’ve done it your whole life.

Orly [00:12:48]:
Right.

Seth [00:12:49]:
And you’ve seen your dad. Have you also seen your dad do it. So you can kind of draw from that as well.

Orly [00:12:53]:
My brother, by the way, my brother is also an entrepreneur.

Seth [00:12:56]:
I know. It’s Oh my god. It’s genetic.

Orly [00:12:58]:
Yeah. It is genetic. It’s almost like we don’t know any other way to be. I I feel like the thing that I honestly, the thing I like the most is that I can I can schedule my life around my business in a way that I couldn’t do if I was working 9 to 5, which I have tried, by the way, and I tried to do it in corporate America, and I lasted one time?

Seth [00:13:18]:
I tried corporate. It did not function well.

Orly [00:13:21]:
It’s not it’s not for me, you know, because they’re looking for people to to plug into a a a position, and I am not a plug and play kind of kind of person. Right?

Seth [00:13:32]:
Especially especially corporate. You have a you have a dedicated wire. It’s a the Orly wires. Only a specific wire that you can only get from Orly.

Orly [00:13:40]:
And, plus, you know, I one of the things I love working with start ups is and founders in general is, you know, there’s a problem and there’s a solution. And I can help them figure out what you know, what the problem is, what the solution is, and then I help them communicate it.

Seth [00:13:54]:
And I love it.

Orly [00:13:55]:
And I can’t you can’t really do that in in,

Seth [00:13:59]:
a

Orly [00:13:59]:
95 because, you know, I mean, yes, I guess, you know, if you get high enough on the ladder, but I just found it really wasn’t for me. But the thing the other thing I really like aside from, of course, making your own schedule is that every day is different. You know? Because now I’ve I’ve really I’m, I’m also, a pretty, busy speaker, so I have probably 2 to 3.

Seth [00:14:22]:
You left that off the list too.

Orly [00:14:24]:
Yeah. Yeah. 2 to 3 of those a month. I I, you know, I couldn’t do that if I was, you know, working full time. But it’s, you know, I think the the the trick is to figure out what the balance looks like for you without getting burnt out. Because Exactly. And also to build a community around you so that you’re not always on your own. Because it can be Oh, it’s

Seth [00:14:46]:
so it’s

Orly [00:14:46]:
so important. Lonely. Very lonely. So, you know, that’s part of why I joined FI. You know, I I and and I also have a part of these other networks, actually, 2 women networks. 1 is a global they’re both global now. But and that’s because, again, you know, then I get to get to be around other people, and we get to, you know, exchange ideas. And if I have a problem, I have, you know, a whole group of people I can reach out to.

Orly [00:15:13]:
Hey. What do you think about x y z? Could you have any connection? You know, that kind of thing. So I

Seth [00:15:19]:
love it. So what so what keeps you up at night as an entrepreneur? I mean and, you know, you you said your dad struggled at a time, and there’s ups and downs, there’s left and rights. I mean, that’s kinda nothing with being an entrepreneur.

Orly [00:15:29]:
Money is usually that was the thing he struggled with because I don’t think he really wasn’t as good at, the the the Mula. Yeah. How to how to, like, build properly. And, you know, he just he was really an inventor who wanted to be an entrepreneur. I mean, he has my dad has is now long retired, but he has 17 patents in his name. So That’s a lot. That’s a lot. Yeah.

Orly [00:15:55]:
He actually this is kind of wild. When we when because, you know, I didn’t grow up in the United States. We immigrated here when I was 11. And so I have a whole inter an international background. But when we moved to the States and, eventually, you know, my dad started a business here. But one of the things one of the patents, he was the first person to come up with a way to measure the temperature of molten steel. Oh, wow. I know.

Orly [00:16:23]:
So Luke and

Seth [00:16:23]:
Steve pure, but very cool.

Orly [00:16:25]:
That is very cool. So Luke and Steel actually bought his, you know, his invention. It was like, you know, really revolutionary then. Of course, not you know, now there’s so many

Seth [00:16:35]:
They’ve improved upon it.

Orly [00:16:37]:
Yeah. Of course.

Seth [00:16:37]:
He’s a base he’s a base patent, though.

Orly [00:16:39]:
That’s very cool. Yeah. The patent. He definitely And

Seth [00:16:41]:
molten steel’s hot. What’s that? Molten steel’s hot. Keep in mind. Yeah. Exactly. Thermometer for molten steel is, like, it doesn’t burn or melt. That’s pretty wild. Yeah.

Orly [00:16:52]:
It’s pretty wild. Yeah. It’s called the z meter.

Seth [00:16:55]:
I love it. It’s adorable. I love it. The Z meter. So That’s awesome. So so that’s you mean, money is always an Okay.

Orly [00:17:01]:
Then you know, finding a I think the other thing I mean, money is part of that, but it’s really finding, you know, kind of finding your clients and then having a steady funnel of new clients and building that out so that eventually, you know I’m at the point now where, you know, people will reach out to me on LinkedIn because I Yeah. I put I put a lot of content there.

Seth [00:17:24]:
You do.

Orly [00:17:25]:
And so and that’s really what I do. You know, I really I share a lot of content because I I really believe that, first of all, that’s what it’s about because I’m building relationships. It’s not always about sell, sell, sell. But the other thing is that, what I find is that, you know I mean, I have a book, so I you can just buy my book. You know?

Seth [00:17:46]:
You you also have something to talk about too. You have content you can go into and say, hey. Out of my book, buy it here. You’re able to say, here’s here’s here’s a snippet that I thought was apropos for this conversation.

Orly [00:18:01]:
Yeah. I mean, you know, the book I mean, I, you know, I really built a lot of content around both what I wrote and what ended up in the book and what didn’t. But, you know

Seth [00:18:12]:
You have all the scraps that didn’t make it in there, still probably gems.

Orly [00:18:15]:
Yeah. There’s a lot. I mean, I have so much content. You know? It’s not about having content. It’s how to it’s kinda how to how to put it out there. But, you know, one other thing I I did wanna mention is that, you know, my book was the number one new business book released on Amazon in April of 2021, and that’s because Seth Godin endorsed it.

Seth [00:18:35]:
Oh, wow. Holy moly. That that’s that’s big. Only only, like, the purple cow himself.

Orly [00:18:44]:
Exactly. Who I got to meet during the pandemic on one of his master classes. So I had quoted him

Seth [00:18:50]:
in the

Orly [00:18:50]:
class. And, you know, I did what people do. I just sent him an email and basically, you know, begged and

Seth [00:18:56]:
He’s very accessible. I hear that, like, he gets on podcasts even there all the time. Oh, he’s I haven’t reached out yet, but, like, you know.

Orly [00:19:02]:
So generous. I mean, I would say I was so shocked, first of all, that he responded right away, that he read through the PDF that I sent him of, you know, my, of the transcript of my book, and then he wrote me something right away. Like, I was just like, wow. This And

Seth [00:19:18]:
that’s and that’s Seth Godin,

Orly [00:19:19]:
for crying. I know. I know.

Seth [00:19:21]:
So Not Seth Godin, Seth Godin. Yeah.

Orly [00:19:23]:
It’s Seth. So

Seth [00:19:24]:
Still Seth Jay.

Orly [00:19:25]:
So the key there is don’t be afraid to ask. So in with my second book, I’m planning to reach out to people who you know, women who are big deal in the in in the world as far as entrepreneurs. So, you know, people like Brene Brown. And, I mean, you know, I’m not saying that they will endorse me. But why But

Seth [00:19:48]:
you can’t have it never hurts to ask.

Orly [00:19:49]:
Why not? Right? And then the other one is, the woman who, you know, started that whole lean in thing. But she was at

Seth [00:19:58]:
Oh, Cheryl Stenberg.

Orly [00:19:59]:
Yes. Thank you.

Seth [00:20:01]:
Yeah. Between the 2 of us, we have a full frame between the 2 of us.

Orly [00:20:04]:
Just have to put it together. Good thing we’re we’re next to each other. Exactly. We’re just like, okay. We

Seth [00:20:08]:
got it.

Orly [00:20:08]:
We got it. Between the 2 of us. But yeah. That’s So

Seth [00:20:11]:
what is the most important thing to carry with you all the time?

Orly [00:20:15]:
In terms of my business? And just

Seth [00:20:18]:
You can be as woo woo or as physical as you want with that. So

Orly [00:20:24]:
The thing that I carry with me always is, always be kind.

Seth [00:20:31]:
That’s okay.

Orly [00:20:32]:
Always And

Seth [00:20:33]:
that always goes ahead of you. If I think that Orley is kind and giving and friendly, comes back in, like, droves.

Orly [00:20:39]:
Oh my god. All the time. I mean, I’ve, you know, I’ve been a mentor to over a 150 students, And they’re and they’re on LinkedIn with me. Right? So I will every once in a while, I hear from one of my students and or they’ll like one of my posts or they’ll send me, hey. You know, I’m doing x y z, or I see that they Yeah. You know, advanced in their career, and so I send them a little note. And, anyway, it’s

Seth [00:21:02]:
it’s good. Yeah.

Orly [00:21:03]:
Yeah. I mean, I feel like it’s beyond kindness. I think it’s just not always thinking about what’s in it for me, but thinking about giving back. And I think that’s why you know, one of the reasons why I like teaching because it’s really about giving back.

Seth [00:21:18]:
It is.

Orly [00:21:18]:
And, and

Seth [00:21:20]:
Especially if you’re an adjunct, it’s definitely about giving back. Yes.

Orly [00:21:22]:
Totally not about receiving. That’s for sure. Yeah.

Seth [00:21:26]:
Yeah. Let’s be honest. I mean, adjunct is great, and it looks great in your resume. It’s fun to do, but it’s you don’t do it for the day.

Orly [00:21:32]:
No. No. I mean, maybe maybe a Wharton, I would. Say. I mean, I was I was a a a guest lecturer there for several years in their international program.

Seth [00:21:41]:
But you work up to that. Even then, I’m sure when you came in at Wharton, I’m sure it wasn’t you weren’t enrolling in No. No. No. Because it you know, they’re paying, you know you know, professors that are PhDs and have tenure that they can’t get rid of.

Orly [00:21:57]:
Well, that’s They’ve stuck with a lot

Seth [00:21:59]:
of professors for a while. You know, they’re like, they’re stuck with them.

Orly [00:22:01]:
Yeah.

Seth [00:22:02]:
I’ve never I have I have my my father my grandfather was a psychology professor at Temple. He was 10 year tracked. My mom was a professor at Rutgers, was not tenure tracked, left it to go into business, and went into school psychology eventually. So I come from a long line of PhDs and educators and, you know

Orly [00:22:23]:
I get it.

Seth [00:22:24]:
And doctors and all that stuff. And every and everyone said don’t get a PhD. Just don’t do it.

Orly [00:22:29]:
I know. And now, by the way, there are schools where you need a PhD to be an adjunct at the graduate Really? At the graduate. No. No. Sorry. Not to be an adjunct. I’m sorry. To teach full time

Seth [00:22:40]:
Oh, yeah. You have

Orly [00:22:41]:
to have a PhD. Or not. But that that didn’t used to be the case for every kind of program, and now it’s pretty much across the board that you need a PhD. And, you know, I have an MBA and 2 undergraduate degrees. That’s enough.

Seth [00:22:54]:
You’ve enough. You’ve you’ve done enough.

Orly [00:22:56]:
And and you’ve done enough. And and

Seth [00:22:58]:
that’s a congratulations this long.

Orly [00:22:59]:
Yeah. Exactly.

Seth [00:22:59]:
I mean, I just people reached out to me at one point. I don’t even know. I just have a bachelor’s, and they’re like, I’m like, is that gonna be a problem? They’re like, no. Like, you have MBA or something like that, master’s in advanced degree, above the advanced degree, but, like, you know, you’re such a manager, expert, yada yada yada. It never panned out, but, like, you know, it was intriguing. You know? I was like,

Orly [00:23:17]:
oh, you know what I mean? Who did you say reached out to you?

Seth [00:23:19]:
Temple. Oh, Temple. Yeah. Because they’re working on an entrepreneurial program. I’m like, that’s intriguing. But I was like, I was a lot younger in the business. I was like, I wasn’t sure of myself. And now they reach out to me, I’m like, sure.

Seth [00:23:31]:
Hands down.

Orly [00:23:32]:
Right.

Seth [00:23:32]:
Let’s do it. Let’s do this. You know? Yeah. So

Orly [00:23:35]:
You know, it’s

Seth [00:23:36]:
So Orly, what is your social network of choice? Let me guess. LinkedIn.

Orly [00:23:40]:
That I’m only on LinkedIn. I used to be very active on Twitter, but enough said about that. Yeah. I can’t. I know. I stopped.

Seth [00:23:47]:
It’s gonna No. I got I, you know, I got off of Twitter. I

Orly [00:23:50]:
can’t even put the x on my website. I still have the the bird. I, you know, I always feel like

Seth [00:23:54]:
Good.

Orly [00:23:55]:
You know, why mess with and this is, like, such a perfect example.

Seth [00:23:58]:
He threw out all that brand equity.

Orly [00:24:01]:
For the What

Seth [00:24:02]:
the heck?

Orly [00:24:03]:
That had been working, that people knew, that they’d love, they trusted. And and it’s like, this is just such a it’s such a a misguided thing to do to throw at

Seth [00:24:15]:
He’s totally misguided. I mean, he’s off his rails.

Orly [00:24:17]:
Well, you know, unfortunately, he’s basically run the Twitter into the ground. And so I don’t no longer use it. But, you know, LinkedIn, 8 out of 10, b to b business comes from LinkedIn. So That’s great. That’s where I go. And, and you know, every Fortune 500 company is on there. Everyone’s on LinkedIn. Everyone’s on LinkedIn.

Seth [00:24:36]:
For better or for worse, everyone’s on LinkedIn. I mean, I’m big on Aliable now. I’m loving Aliable.

Orly [00:24:41]:
I don’t know Aliable. What’s that like?

Seth [00:24:42]:
Aliable is like a local business version of LinkedIn. Really? They have speed networking. It’s pretty neat.

Orly [00:24:47]:
Is it

Seth [00:24:48]:
is it overall.

Orly [00:24:49]:
Yeah. Is it a free is it a free platform also?

Seth [00:24:51]:
It’s free. It’s freemium. So you you know, you get a little bit you know, you get a taste for free. And then if you want more Right. Same thing with, like, LinkedIn. You bake give you enough for free.

Orly [00:25:00]:
Yeah.

Seth [00:25:01]:
But if you want more and you want more security that you’re not gonna get kicked off the platform, you wanna access and say why was it kicked off the platform. Happened to me when I was trying to secure my account. Yeah. They kicked me off for 3 days. I’m like, I’m trying to actually do something good for you guys if that’s secure. And then I and they apologized profusely. They’re like, it was our algorithm. Saw you doing something weird.

Seth [00:25:23]:
I’m like, securing my account’s weird. Like, we know.

Orly [00:25:27]:
Yeah. It’s a computer. Don’t mess don’t mess with it. If it’s working, you know

Seth [00:25:32]:
Leave it.

Orly [00:25:32]:
Leave it alone,

Seth [00:25:33]:
which

Orly [00:25:33]:
is that’s kind of my

Seth [00:25:34]:
Exactly.

Orly [00:25:35]:
But, you know, I mean, I have an all star profile. And and, you know, I whenever I post something, I usually get a few hundred looks and, you know, some comments. Yeah. I think the most I’ve gotten is 2,000.

Seth [00:25:46]:
I’m always overwhelmed by the comments sometimes. Sometimes when I have a person that’s thought provoking, it’s like Yeah. You know, it’s like, you know, there’s, like, 50 comments. I’m like, oh my god. Go not but that because then you wanna respond to every single comment. And it’s just like, oh my god. There goes another hour.

Orly [00:25:59]:
Yeah. An hour.

Seth [00:26:00]:
I wrote this thing. I wanted, like, one comment on it. I got 50. I’m like, ah. Okay. Thanks, though. So, or this has been great. We’ll have all your links in the show notes.

Seth [00:26:09]:
People can check it out and we will see everyone next time.

Orly [00:26:14]:
Thank you so much, Seth.

Seth [00:26:16]:
Oh, it’s been so much fun. That was a great show. If you’re enjoying Entrepreneur’s Enigma, please view us in the podcast directory of your choice. Every review helps other podcast listeners find our show. If you’re looking for other podcasts in the marketing space, look no further than the marketing podcast network at marketing pod casts.net. Gold’s theme, gee. I hope you have enjoyed this episode.