Daniel Den On How To Promote A Full Experience With A Book And A Box

DANIEL DEN became fascinated with marketing and sales almost two decades ago. Today he is the co-creator of the X Factor Effect methodology where he and his team have helped over 20,000 students and clients grow their businesses. Daniel teaches that “Different is the new Better” and his framework includes nine pillars for differentiating your business so that you can become a market leader or category king. For several years, Daniel traveled the world full time with his wife and four children. They continue to travel often and now live in Florida. Daniel Den is the author of the new book “Ideas That Influence,” that was built to help business owners discover their own WILDLY SUCCESSFUL MARKETING IDEAS!

Key Moments

[04:52] Worked in marketing, entrepreneur, transitioned to digital.

[09:06] Developing X factor methodology to stand out.

[09:47] Differentiate your business to stand out.

[13:18] Book promotion: Free plus shipping, unique experience.

[17:48] Entrepreneur sees endless possibilities, shares sleep trick.

[22:11] Transitioning to LinkedIn, feeling like a beginner.

Find Daniel Online

https://www.bigideasbox.com

https://www.instagram.com/danieldenofficial/

https://www.facebook.com/danieldenofficial/

https://www.linkedin.com/in/danieldenofficial/

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Transcript Provided By CastMagic.io

Seth [00:00:00]:
Entrepreneur’s Enigma is a podcast for the ups and downs of entrepreneurship to the wins and the fails that we all face being entrepreneurs, how we learn from adversity. Every week I talk to a different entrepreneur with a story to tell. I’m Seth Goldstein. Come with me on the journey. This is Entrepreneurs Enigma. Let’s get started. Hey, everybody. Welcome to another edition of the Entrepreneurs in Nigma podcast.

Seth [00:00:34]:
I am, as always, your host, Seth. Today, I have a guy named Daniel Den. This guy, out of the blue on LinkedIn, actually on PodMatch, I think originally 1 of the 2, I don’t know where the out of the blue says, I want to send you a box full of goodies. And I’m like, okay, here’s my address. So this box comes in the mail. And anyone who knows me knows I’m ADHD to the tilt. So are the hilt, whatever the term is. It comes with a book, which is a great book.

Seth [00:01:03]:
I’ve started reading it. It’s awesome. It’s really down to earth practical ideas on ideas that influence. So I opened this box, and it’s full of, like, it’s got light, it’s got a mug, it’s got sticky notes that don’t stick. By the way, they don’t stick very well. They’re not the most sticky. But what whatever, I’m sure they stick on paper better than they do on wood. But, yeah, other than that, you know, I

Daniel [00:01:22]:
should try humidity and

Seth [00:01:23]:
It’s the humidity in Philadelphia. Exactly. So then, so I’m going through it, and it’s, like, do everything in steps. And I’m like, well, this is pretty audacious of this guy saying that half of now redo this thing in steps. So, of course, me being ADD can’t couldn’t wait. I opened up everything. Lots of interesting stuff and get, like, bouncy things and this thing and that thing. A challenge coin.

Seth [00:01:44]:
Awesome stuff. And that kind of completely ruin the whole box for everybody, but, you know, but Daniel here is a character. He is a marker. He became in fascinated with marketing and sales almost 2 decades ago. He uses the cocreator of the X factor x factor effect methodology. It’s a lot to say right there. And he’s helping helped and he and his team has helped over 20, 000 students and clients grow their businesses through different, but the new is the new better methodology. Kind of thinking about how to think of things outside the box, kind of whatnot.

Seth [00:02:20]:
And so for several years, Daniel has traveled the world full time with his wife and 4 kids. The guy’s insane. 4 kids. I have 1. I can barely handle the 1. And, you know, you live in Florida. And and the ideas and influences is this book. And he has a character to say the least.

Seth [00:02:38]:
Lots of energy, lots of energy. So how it challenges me almost with energy. So how’s it going, Daniel? How you doing, buddy?

Daniel [00:02:44]:
Hello, Seth. Thank you.

Seth [00:02:46]:
It’s a great background too. Is that a real background?

Daniel [00:02:48]:
The host, but it’s it’s the hostess with the mostest.

Seth [00:02:51]:
Oh, there I know. I know. Exactly. How is that real is that real stone behind you, or is that, like, a tarp?

Daniel [00:02:57]:
No. No. No. This is this is this is a wallpaper, actually.

Seth [00:03:00]:
Really? It’s really good wall. I love watching people have, like, really cool backgrounds. I I went to Ikea for mine. I went and get the building.

Daniel [00:03:07]:
There there you go. I, you know, I, you know, I I couldn’t, you know

Seth [00:03:10]:
You’re a white wall. What are you

Daniel [00:03:11]:
doing there? I couldn’t find any stones, so I just bought the wallpaper.

Seth [00:03:15]:
I mean, you’re in Florida. Does that does that allow exposed brick in Florida. Well, at least in the suburbs. Right? Yeah. Exactly. So how do you how’s it going? How you doing? It’s been a while. We’ve we’ve chatted, then you lost your voice. I got yeah.

Seth [00:03:30]:
It’s been crazy. But, you know, your voice is bad.

Daniel [00:03:33]:
That’s the first time that I that, like, I lost my voice in, like, 5 years or something. It was crazy. My wife was like, this never happens to you. Like, what’s what’s what’s going on? I’m like, I don’t know. This this is absolutely insane. But, but yeah. Mars? Say that say that again?

Seth [00:03:47]:
To Marks or someone yeah.

Daniel [00:03:50]:
Yeah. Yeah. Yeah. It was it was it was tough. It was tough. And then you were like, hey, I went through something similar.

Seth [00:03:57]:
I had laryngitis. And I actually do a podcast. My 200 podcasts I did with my buddy, Melissa. And I just got it done with laryngitis. Because it was like, this 1 has to come out. We put it off, put it off, put it off. I’m like, I have to get it out. It’s next week.

Seth [00:04:11]:
Normally, these podcasts like, your podcast is it’s gonna date it, but, like, we’re recording in May. It’s not gonna come out to late July. It’s just the way it is. Because I everyone wants to be on the podcast. It’s great, but everything is pushed out.

Daniel [00:04:22]:
Yeah.

Seth [00:04:23]:
That 1 got pushed out, pushed out, pushed out, pushed out, pushed out till it’s due next week. And I’m like, alright. And then I learned joyous on top of it. I’m like, oh my god.

Daniel [00:04:31]:
My goodness. My goodness.

Seth [00:04:33]:
You guys go that show must go on.

Daniel [00:04:35]:
That show must go on.

Seth [00:04:36]:
But how did you

Daniel [00:04:37]:
how does Goldstein Media. Okay. Goldstein Media must go on.

Seth [00:04:41]:
Must go on. Exactly. So how this whole journey get started? You said for the the past 2 decades, you’ve been fascinated with sales and marketing. But how does all get started? Do you ever work for the man or the woman or the person?

Daniel [00:04:52]:
Like, not not enough where it was like I really did. I, like, I I worked for a marketing agency for, like, a year, at 1 point in in my you know? And then, I when I was 17, I I did a little bit of construction work. Outside of that, I’ve been pretty much an entrepreneur my whole life. But what I ran into, not unlike yourself because Yeah. You, you know, you for 6 years, you were doing the journalist thing, and then 2008 was when you started to jump into the digital marketing space. So I started dump jumping into the digital marketing space right around the same time

Daniel [00:05:25]:
as a year.

Seth [00:05:26]:
So As a start of a, global recession. Best time to start your own business.

Daniel [00:05:31]:
Yeah. Right. For me, it was around 2, 007 ish. We we started doing, like, a lot on eBay and stuff like that.

Seth [00:05:38]:
Oh, brave. We’re gonna take a quick break, hear from our sponsors, and get right back to the show. Yeah. You made Yeah. With home beat.

Daniel [00:05:44]:
Yeah. And, it it worked. It worked. And then I started doing other stuff. I learned, like, all the you know, I can do info products, and I can buy traffic. And I, you know, and it’s it was an absolute blast. It was like the a great time to get and as you know, Seth, it was a great time to jump into digital marketing.

Seth [00:06:03]:
It was. You wouldn’t think during a banking crisis, it would be, but it was.

Daniel [00:06:08]:
It was. Oh, 0 my goodness. Like, it was zigging we were zigging when others were zagging. Right?

Daniel [00:06:14]:
Mhmm.

Daniel [00:06:14]:
So and and what happened for me is I actually for a while, I became what would be called a super affiliate, and I loved my super affiliate days. Oh, you became a super affiliate? No.

Seth [00:06:25]:
I am. That’s a woo. Super affiliate.

Daniel [00:06:27]:
Yeah. There you go. Super. So super affiliates, you’re the type of guy that can drive a massive amount of traffic and you, you know, you win these affiliate contests and people like, I I wanna, I, I got a pool table, like a $10, 000 pool table. That was the biggest prize I ever got as a super affiliate. But, well, 1 of the things I did and since you’re in general journalism, since you were in journalism

Daniel [00:06:52]:
Yeah.

Daniel [00:06:52]:
Seth, you’re under you understand the concept of an advertorial.

Daniel [00:06:55]:
Yeah.

Daniel [00:06:56]:
So I invented the car insurance advertorial. Oh. Literally, like, there’s no nothing in the newspapers from, like, back in the archives that that I know of, and nothing on the Internet existed as an advertorial for selling car insurance until I wrote the car insurance advertorial. And it sold car insurance like gangbusters. And for a full 6 months, I was the only person on planet Earth with a converting like crazy advertorial for selling car insurance as a super affiliate. And I was already planning my retirement, Seth. I was like,

Seth [00:07:36]:
this is 6 months, though. Yeah. Then what happened? Uh-oh. Uh-oh.

Daniel [00:07:39]:
Yeah. For 6 months. And and then at the 6 month mark, somebody completely ripped off my Oh. Advertorial. They just, like

Seth [00:07:47]:
the Internet. Yeah. Exactly. Well, the Internet.

Daniel [00:07:50]:
They just swiped the whole copy. Boom. And then they started running this they they I mean, like, word for word. Like, just swiped it. And it’s really hard if somebody like, you could like, legal re like, the way to go legally on the Internet, copyright, you know, it’s it’s not even worth your time. Like, it’s you have to figure

Seth [00:08:13]:
out months and all time to pivot kind of thing.

Daniel [00:08:16]:
Yeah. Yeah. So, because 1 copycat turned into 5 copycats turned into 10.

Seth [00:08:21]:
But imitation is the greatest form of flattery until it affects your bottom line.

Daniel [00:08:26]:
Yes. And it eventually did affect my bottom line. So, I I started seeing a big decrease in what I was able to do personally with my advertorial, probably around the 1 year mark. And then then I was like, okay, my days are numbered with this advertorial. I, like I have to pivot. And, and what I realized was I was falling victim to the copycat disease that happens across all niches in all markets across the world. And I met up with my business partner. We started working together about 12 years ago.

Daniel [00:09:06]:
And, right around the time when I was running into this problem. And we started developing a methodology called the x factor effect where we were able to start helping people that were falling victim to people copying their businesses and their practices and their offers and their copy and their, you know, headlines and whatever it was. And we started teaching people how to stack their differences that make a difference inside of their niche market in a way that’s so attractive and makes them such a unicorn that they become a market leader or category king or category queen.

Seth [00:09:40]:
Yes. They they capitalize, like, yeah, you can copy my ship, but it’s it’s only so good because you don’t you’re not me.

Daniel [00:09:47]:
Exactly. Exactly. We we started free and we have now we now we have 9 different pillars, 9 different massive ways where it’s, like, unique ways that you’re different, where if you stack a few of those differences in a way that’s so attractive for your dream customers, it starts to become laughable if anybody else, like, copies exactly what you did. Like, it would be like if if if I if I saw everything that Taco Bell did and copied their menu and and I called it Taco Fellas. Okay. And so Taco well, it’s Taco Fellas and but it’s, like, the same menu, like, very similar names. At at some point, people are gonna be like, they literally just ripped off Taco Bell. Like, this is.

Daniel [00:10:31]:
Right? And so we teach people how to get to that point. And then people don’t copy everything you do once you get to that point because it is laughable and it is silly.

Seth [00:10:43]:
Yeah. You know,

Daniel [00:10:43]:
I opened up McDougall’s, then I’m gonna be a laughingstock.

Seth [00:10:47]:
Right? Yeah. McDougall’s like that. It was not an SNL skit. Think it was an SNL skit McDougall.

Daniel [00:10:53]:
That that sounds really familiar, actually.

Seth [00:10:55]:
I know. You came out, you know. Oh, yeah. I think it was a SNL skit. A recent 1, actually. You can’t claim ownership of that 1 now.

Daniel [00:11:03]:
There you go. Ah, I’m a copy, Ken.

Seth [00:11:05]:
Oh, no. So you created this X Factor thing. When did the box come into fruition?

Daniel [00:11:12]:
So, so we grew this methodology down in Brazil.

Seth [00:11:16]:
Okay.

Daniel [00:11:16]:
And we we, we sold them and, grew this massive movement mainly with with the Brazilians. And then we started to get clients across the world, and we knew that we were gonna eventually open up and take this methodology into the English speaking market because it’s so powerful. I need let’s pause

Seth [00:11:34]:
it for a second. It’s really new. You started this in the Spanish oh, no. Portuguese market. Neither Spanish market for crying out loud. Portuguese market. The Portuguese speaking market. I mean and you’re an English speaker.

Seth [00:11:46]:
So I mean, I assume you speak Portuguese too now by default. But I mean

Daniel [00:11:51]:
Yeah. Listen. Portuguese is my second language and, we saw a blue ocean blue ocean opportunity. And,

Seth [00:11:59]:
it’s brave, man.

Daniel [00:12:01]:
Yeah. It was

Seth [00:12:02]:
to start with not your first language, your second language.

Daniel [00:12:07]:
It was crazy.

Seth [00:12:07]:
Pedro is your is Pedro is your your partner. Right?

Daniel [00:12:10]:
Yeah. My business partner.

Seth [00:12:12]:
And so I assume Pedro always is at the opposite. English is his second and Portuguese is his first.

Daniel [00:12:16]:
Yes. Exactly.

Seth [00:12:17]:
So it kinda worked out, but still it’s still brave. You know? Most people think, like, you’re an American. You’re gonna start something in America. No. You started in Brazil, which is kinda wild.

Daniel [00:12:26]:
Yep. I was a unicorn. I was, and to my knowledge, still am the only gringo Portuguese speaking person that teaches marketing and sales for resilience. Like I’ve like, I, I think III think I’m still a unicorn. I don’t know if anybody else like me that’s been brave.

Seth [00:12:48]:
I don’t know if the unicorn is insane, but it’s brave, dude. Brave. I mean, because you’re going to a different market, different culture even. I mean, Brazilians are they’re totally different cult I mean, yeah, by default. They’re Brazilian, not Americans. But still, there’s, it’s also a very, you know, flamboyant, bouncy, you know, it’s a different culture. I mean, let’s leave it at that. It’s a different culture.

Seth [00:13:10]:
And you went in there and you capitalized on it and you rock and roll rock and roll. And then you then you only been transplanted it back into America, which is even cooler.

Daniel [00:13:18]:
Yep. And that’s why there’s with my book, ideas and influence, I knew that we needed to practice what we we preach. And if I’m gonna break into the English speaking market with this thing called the X factor effect, well, I have to do something that has an X factor. And so that’s why when I sell my book, it’s I I actually give it away. It’s just free plus shipping. It’s not just another free plus shipping book. It’s a free plus shipping book plus box experience.

Seth [00:13:46]:
Oh, it’s an experience. Alright.

Daniel [00:13:48]:
It’s overwhelming. It’s awesome. It’s the first 1. So I don’t think anyone else like that. Unicorn. Unicorn. Doing something different, but different in a way that your dream customers love. That’s the trick.

Daniel [00:14:00]:
It’s You

Daniel [00:14:03]:
can’t just appreciate it. Like, as much as I go overwhelmed by the

Seth [00:14:03]:
box, I mean, I’m not gonna lie. It was like, oh my god. But, you know, but it’s also like, all you want to do is play with stuff. It’s like, you know, and then you get to file, you get to the book, you read the book and the book’s great. But, you know, it’s an experience. It really is a full multi sensory experience. And, you know, most authors don’t think to do that. And I really, I really appreciated the different way of doing it.

Daniel [00:14:27]:
Thank you. Thank thank you, Seth. Now

Seth [00:14:29]:
And your personality goes along with it too. So and

Daniel [00:14:31]:
then I

Seth [00:14:32]:
met you, and I was like, wow. This guy has personality that goes along with it. You see why why not use this photo in your album art, but there’s a picture of you on Pod Match of you in a, like, a feather, boa, face leather. I you know, like, your alter ego,

Daniel [00:14:45]:
flying glasses,

Seth [00:14:47]:
big gold chains, like completely not who I would expect when you meet you, but like, it was like, it’s you’re after you’re after the

Daniel [00:14:54]:
story right there. That was for our biggest event down in Brazil

Daniel [00:14:58]:
Oh.

Daniel [00:14:58]:
Which was right before the pandemic. 7, 000 400 people at that event. That was our event, which and because it was such a big deal, I and, you know, Pedro, he did a bunch of really cool things as well. But I, for my for my 1 main speech, because Portuguese being my second language, III usually only have enough RAM to come up with 1 really, really good speech during our events.

Seth [00:15:26]:
And you run out you run out. You’re like, alright, Pedro. It’s all you, buddy.

Daniel [00:15:29]:
Yeah. Well, we we had other speakers at the event as well. But, so we were like, alright. It has to be amazing. It has to be memorable. It has to be sticky. It’s gotta be, like, something people talk about for years, and they they do. They still talk about the people that were there.

Daniel [00:15:43]:
They still remember when I got up on stage and wrapped in Portuguese

Seth [00:15:47]:
Oh, jeez.

Daniel [00:15:48]:
In front of 7 1, 400 people.

Seth [00:15:51]:
Raver and Sam. 1 of the 2, buddy. Raver and Sam.

Daniel [00:15:54]:
A little bit

Seth [00:15:54]:
of both. This crazy American.

Daniel [00:15:57]:
Yep. Exactly. They absolutely loved it. So I started the speech with the standing ovation because I I, you know, mic drop at the end and everything, and they just absolutely loved it. They were like, this is amazing. And then in the middle of the speech, I got a second standing ovation. And then at the end of the speech, we we ended with this really cool video. And and then, of course, at the end of the speech, standing ovation as well.

Daniel [00:16:21]:
So I that that was that’s the secret. I know the secret to getting 3 standing ovations in 1 speech.

Seth [00:16:29]:
Let’s go. And then then then pumps you up for the rest of the the rest of the day, you know, and that kinda like, that’s awesome, buddy.

Daniel [00:16:35]:
That pumped me up for years, dude.

Seth [00:16:37]:
Oh, interesting. You still have the energy from it. Absolutely. So what is the best thing about being an entrepreneur in your mind since you’ve done mostly entrepreneurship?

Daniel [00:16:45]:
Oh, I’ve always so for me, it’s it’s been the create, you know, the creative side. I used to wanna be a toymaker. Mhmm. That that was, like, what I wanted to go to school for. But then when they told me, okay. You should probably do, like, engineering type stuff so you can become a toymaker. I’m like, oh, okay. That makes sense.

Daniel [00:17:02]:
So I start and I start taking the classes, and it’s just a bunch of math.

Seth [00:17:06]:
Oh, I know.

Daniel [00:17:06]:
And it absolutely killed my creative spirit.

Seth [00:17:11]:
Yeah.

Daniel [00:17:11]:
So I realized pretty quickly and that that’s why I’m a, you know, full time entrepreneur for most of my life. I realized that to feed my creative wants and needs and the desire to, you know, make an impact on the world the way that I want to. Yeah. Entrepreneurship is the route to go.

Seth [00:17:29]:
Absolutely. So on the flip side, what keeps you up at night besides your 4 kids?

Daniel [00:17:35]:
Usually, the only thing that keeps me up all night, and I have a I have a trick to overcome this, is if I start getting too excited about, like, like like a launch or

Seth [00:17:44]:
something. Oh, come on. I can’t see that.

Daniel [00:17:48]:
And then I started to come up with all these ideas. I’m like, I could do this because there’s so many possibilities as an entrepreneur, like, literally, like, the world the world is your canvas. Like, you can do whatever you want. And so my mind starts to when it’s time to go to sleep, sometimes I start thinking about all these different possibilities of what to do. Now I figured out how to shut it off and go to sleep. The trick for me, and if this helps any entrepreneurs out there, you have to write it down. Absolutely. Whatever you were thinking about.

Daniel [00:18:20]:
If you do not write it down, your brain yeah. Your brain will keep on thinking and warn you. Warning warning warning. You might forget this by the morning time if you don’t write this down. And so I lit so sometimes it’s the smallest idea. Like like, super small.

Seth [00:18:38]:
Might be a dumb idea, but right then, it’s really gonna

Daniel [00:18:40]:
kick you off. Right then, I’m like, I have to write this down. If I don’t write it down, then I can’t sleep. I write it down and then I put it down. And then usually I’m able to go straight to sleep. And that’s the trick.

Seth [00:18:51]:
That’s awesome. So what is the most important thing to carry with you all the time?

Daniel [00:18:57]:
The well well, so I’m addicted to the notes app. So for me, it’s the the notes app on my phone. My phone tells me that it is my most used app.

Seth [00:19:07]:
Oh, wow. The notes app.

Daniel [00:19:09]:
Yeah. I’m always in the notes app. In fact, I have the notes app open right now.

Seth [00:19:14]:
Oh, yeah.

Daniel [00:19:15]:
While I’m while I’m talking to you. It’s Good. It’s undeniable. So the notes app is my second brain. It just works. Yeah. Yeah. That’s where I write all my notes and everything.

Daniel [00:19:27]:
And so I write things down.

Seth [00:19:28]:
How you go to sleep at night.

Daniel [00:19:30]:
Yeah. I usually forget about what I wrote down. But then when it’s time to pull all those best ideas together for a strategy meeting or to to launch the next big cool thing, It’s all there. I’ve I’ve got my notes app open front in front of me right now because I know Seth Goldstein. He lives in

Daniel [00:19:56]:
work of

Daniel [00:19:56]:
that you remembered all that.

Seth [00:19:58]:
I’m like, you guys have to have that written down right there. I just I just really remember all that. You got your truck. You’re just not that good. Yeah. I love it, man. I love it. So, Daniel, where can people find you online? Where is your sweet spot online?

Daniel [00:20:14]:
Right right now, I’m the right I’m I’m I’m I wanna get people this gift. Like, this is cool.

Seth [00:20:18]:
Get the get the quote. Shipping handling is worth it to get this gift.

Daniel [00:20:22]:
Yeah.

Seth [00:20:23]:
It’s cool. Man. And then you’re but then always a lot. At least a week to get through it. You know. Or open all of all of the all things up and then realize, you know, no idea what these things are for, and then go back and read the book. So 1 of the 2.

Daniel [00:20:36]:
Yeah. So I’m telling people to go to big ideas box dotcom and, and grab 1. Big ideas box dot com. You just put in your shipping information, and you pay shipping and handling. And I’m gonna send you the whole book and the whole box experience for free. That’s how I’d love, absolutely love, to kick off the relationship I love it. With you, listener. So It works.

Daniel [00:20:56]:
That’s that’s where I’m that’s yeah. And people the cool thing about this now, Seth, now people people are like, man, that’s really crazy idea, Daniel. Like, well, first of all, I vetted it with Yeah. My dream customers. I asked. I said, hey. If I did this, like, what do you think? And then pay like, I I would show, like, people images of what I was thinking about putting together. The feedback was off the charts before it even existed.

Daniel [00:21:18]:
They were just

Daniel [00:21:19]:
You gotta do you gotta do. You gotta do. You gotta do. You gotta do. You gotta do. You gotta do. You gotta do. You gotta do.

Daniel [00:21:20]:
You gotta do. You gotta do. You gotta do. You gotta do. You gotta do. You gotta do. You gotta do. You gotta do.

Daniel [00:21:20]:
You gotta do. You gotta do. You gotta do.

Seth [00:21:21]:
You gotta do the market strategy, all that good stuff. Yeah.

Daniel [00:21:24]:
And so I went so I went forward with faith because I did an ask campaign. And then, what I found is that about 1 out of every 3 people that buy post about it on social media. Oh, I’m

Seth [00:21:36]:
just this is something you gotta post. I mean, I even got, if I even got, you know, with no shipping handling, cause I’m special, all that stuff at the cell. When I, when I should came in the mail, I was like, how can I not post how nuts this thing is? And he said, let me send you a gift. And then this box comes full of goodies. And I’m like, holy crap. This guy’s insane. In the best way possible, buddy.

Daniel [00:21:57]:
Thank you. Thank you, Seth.

Seth [00:21:59]:
And then where where’s your social media hanging out? LinkedIn mostly?

Daniel [00:22:02]:
Yeah. No. Actually, no. I’m usually, my biggest is Facebook. So,

Seth [00:22:07]:
that’s It was nice. I was not anticipating that 1.

Daniel [00:22:11]:
Yeah. I and I and I and I have to get off of you know, I I need to I need to transition. I need to get I need to get into LinkedIn more. So I I’m I’m I’m a baby on LinkedIn. Like like like the funny thing about LinkedIn, like so, like, I I opened up a LinkedIn account probably in 2007, and they all did and I did nothing with it. Absolutely nothing with it. And now in 2024, so I go to Podfest, and everybody’s everybody I find out everybody at Podfest. Everybody I met was, like, LinkedIn LinkedIn LinkedIn.

Daniel [00:22:40]:
So anyway, I’m like, what the heck? So

Seth [00:22:42]:
You’ll be getting more in the LinkedIn, but check it out on Instagram. All I could sell, all the meta properties. Check out the the big idea book. You know, all that good stuff. The ideas the ideas that influences the book will hold up here for everyone who’s watching the video. Woo. Free book. Read it.

Seth [00:22:59]:
Do the activities. Try to not skip ahead though. I did. And open all of the envelopes because you feel these envelopes, you’re like, what’s in this? You’re like, oh, I gotta open it up. So, but it’s worth it, buddy. Awesome, Dan. Thank you for being on happy traveling. Good luck with the 4 kids.

Seth [00:23:16]:
Oh my god. God bless you for just that alone, and we’ll see everyone next time.

Daniel [00:23:22]:
Thank you, Seth. You’re amazing.

Seth [00:23:24]:
Oh, I appreciate it. You are too. That was a great show. If you’re enjoying Entrepreneur’s Enigma, please view us in the podcast directory of your choice. Every review helps other podcast listeners find our show. If you’re looking for other podcasts in the marketing space, look no further than the marketing podcast network at marketing podcasts dotnet. Gold steamingi. I hope you have enjoyed this episode.

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Host/Producer/Chief Bottle Washer
About the Author
Seth is a former journalist turned digital marketer. He started his own agency in 2008 at the start of the banking crisis. Great timing, right? In 2010, after being a consumer of podcasts since 2005-ish, Seth ventured into doing his own podcasts. He started with Addicted to social media that eventually morphed into Social Media Addicts. Both of these shows have been of the web for a few years now. Currently, in addition to Goldstein Media, Seth's agency, he hosts two podcasts: Digital Marketing Dive and this one. He also has a weekly newsletter called Marketing Junto. To say he's busy is an understatement, but he enjoys every minute (well for the most part).

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