Danielle Fette: Co-Founder and President at FetTech, LLC Danielle Fette is a visionary pioneer in regenerative medicine with over 25 years of experience in the medical device industry. As Co-Founder of FetTech, LLC, she built the company to accelerate the development of breakthrough healthcare solutions, ensuring patients receive better treatments faster.

Danielle’s career has been shaped by her work with leading medical device companies, where she recognized a pressing need for innovation and speed in delivering life-changing products. Drawing on her background in Nursing, Biology, and Chemistry, she co-founded FetTech to push the boundaries of regenerative medicine and improve patient outcomes.

FetTech has forged powerful partnerships with Wake Forest, the regenerative medicine hub of the U.S., collaborated with the government on projects to advance the field, and worked with top physicians across the country to develop cutting-edge products and medical devices. These partnerships reflect Danielle’s commitment to providing patients with the most advanced treatments available, helping them recover faster and feel better.

Passionate about educating others on regenerative medicine, Danielle emphasizes transparency and natural healing. She believes in empowering patients to heal naturally without simply using a Band-Aid solution on diseases and illnesses, enabling them to feel great and live their best lives.

In addition to her leadership role at FetTech, Danielle is a sought-after keynote speaker, sharing her expertise on regenerative medicine and healthcare innovation at industry conferences. Her strategic vision continues to drive FetTech’s mission to bring innovative healthcare products to the market and transform patient care.

Key Moments

[06:02] Frustrated by board’s short-term focus, met Clay.

[09:14] Struggles with pursuing medicine due to testing.

[11:14] Side hustles taught me valuable entrepreneurial skills.

[15:37] Avoided large teams for faster decision-making.

[18:51] Respecting different business perspective, seeking understanding.

[19:30] Red tape complicates hospital medical device access.

[23:29] Trust heart instincts, ignore ego-driven decisions.

Find Danielle Online

https://www.fettech.com

https://www.instagram.com/danielle.fette

https://www.linkedin.com/in/danielle-fette

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Transcript Provided By CastMagic.io

Seth [00:00:00]:
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Intro Voice Guy[00:01:53]:

You’re listening to Entrepreneur’s Enigma, a podcast about the ups and downs of the entrepreneurial journey. Every week, your host, Seth Goldstein, interviews entrepreneurs from all walks of life about their entrepreneurial journeys.

From store owners to fortune 500 CEOs, we all have stories to tell. So sit back and join us for the next 20 or so minutes while we explore the entrepreneurial world.

Seth [00:02:05]

Hey, everyone. Welcome to another edition of the Entrepreneur’s Enigma podcast. I am, as always, your host, Seth. Today, I have Danielle Fete, as I said. Right? Right?

Danielle Fette [00:02:24]:
Yeah. Fete. Fete. I said it wrong for the 1st year. I knew my husband, so we’re all good.

Seth [00:02:28]:
That’s great. Danielle is a cofounder and president of Fete Tech LLC. She is a blue hen like I am, so go blue hands. Yes. Danielle is a visionary pioneer in the regenerative medicine space with more than 25 years of experience in the medical device industry as well, so kind of all over the place in the medical world there. As cofounder of Fedtech LLC, she’s built the company to accelerate the development of breakthrough health care solutions, ensuring patients receive better treatments faster. What I love about this is that she’s not just trying to put a Band Aid on it. She’s trying to actually fix the damn thing.

Danielle Fette [00:03:05]:
Yeah.

Seth [00:03:05]:
And it’s kinda it’s kinda nice because it our our health system in the US is very much like, put a Band Aid on it, and we’ll figure it out later. And it’s like, really? So, yeah, she’s and she’s not just some person off the street who says I’m gonna do this. She has a nursing degree from University of Delaware. She’s lived it. Nurse she has a background in nursing biology and chemistry, so she she knows a thing or 2 here. I mean, so she probably should listen to her because she knows what she’s talking about here talking about. My god. The came out in me just then.

Seth [00:03:35]:
Wow. I mean, you’re from you’re from the area my area too, so you you can kind of sympathize. Fedtech has forged a powerful partnership with Faith Wake Forest, the regenerative medicine hub in the US, And she lives down in Florida, so she gets the hurricanes and the nice winters and the unbearable summers. But how are you doing, Danielle? How are you doing today?

Danielle Fette [00:03:58]:
I’m great. You know, the summers aren’t that unbearable. Just a longer period of heat than when you’re used to up north, and then

Seth [00:04:03]:
Yeah. So why? Not this not this year. Not this year. This year, we we were eighties in the we’re eighties in November here.

Danielle Fette [00:04:10]:
Yeah.

Seth [00:04:10]:
Don’t get me started on that.

Danielle Fette [00:04:12]:
No. I loved your intro. Thank you. I’m listening to you, and I’m like, yeah. You know what? I am proud of I’m not one that likes to complain just to complain. I’m like, if you’re going to be bothered by something, then work to make a difference in it. Like, change something about it. Mhmm.

Danielle Fette [00:04:25]:
So when I was at Delaware and and went to nursing school there, I I really didn’t love working in the hospitals for many reasons. And my hat goes off to the nurses that

Seth [00:04:35]:
Oh my god.

Danielle Fette [00:04:36]:
Can endure what they do every day for little pay.

Seth [00:04:40]:
Yeah.

Danielle Fette [00:04:41]:
Thank you. All the nurses out there, we we appreciate you. We need you. We love you. Yeah. But I saw such I saw health care broken in so many ways. And I wanted I always felt like I wanted to change it or make a difference, but I didn’t know how until I got into the industry and saw the back end of how products are approved and why Yeah. Why they’re used in the hospital.

Danielle Fette [00:05:02]:
And, so now here we are making a difference.

Seth [00:05:06]:
You make a difference, and you’re brave because you work with your husband. We all know who the boss is, but still, you still work yeah. But you work with your husband, which is tough. I mean, my wife kinda works with me in my business, but she kinda gets the financials running. But, like, it’s tough because working with your spouse, how’s that work with in this entrepreneurial journey? Because you’re both entrepreneurs and you’re both in the same business being entrepreneurs. I mean, that’s kinda why.

Danielle Fette [00:05:29]:
Well well, I think it’s because we have such a mutual bond and respect for each other. We didn’t we didn’t meet as husband and wife and then say, let’s get a company and let’s be entrepreneurs. We met in industry and Clay was the inventor and developer, of all all the medical devices that were getting cleared that my teams would then present in the field and educate the doctors on how to use. So together, we would just brainstorm and think much bigger than the corporate America, careers that

Seth [00:06:01]:
can’t get out of its way.

Danielle Fette [00:06:02]:
Yeah. No. It was it was really frustrating because there were so many layers of red tape. And at the end of the day, the board members care about what’s gonna drive immediately bottom line. They’re not looking at 10, 20 years really how to advance medicine. They want a quick exit, a quick stock, you know, quick buyout, those kind of things. And when I met Clay, I was like, you’re the first person that gets me on so many levels as far as the products we’re selling, how we can make them better, and how we can help more people. And it came from a place of compassion and really just we knew we had really good ideas.

Danielle Fette [00:06:34]:
So I only say that because we started out as coworkers. He was actually married, like, you know, happily married, and I was happily single living in Fort Lauderdale. And we just became friends, and it was a mutual respect. He was the last person I ever thought I would date or marry, like, ever ever ever. And it

Seth [00:06:51]:
just so

Danielle Fette [00:06:52]:
happened that the universe was like, you were meant to do good things together, so we ended up together. But I would say we are the yin and yang together. We can run circles around most. Like, the 2

Seth [00:07:05]:
of us together You’re a power couple. You won’t say it, but you’re a power couple.

Danielle Fette [00:07:09]:
We are just because we, we really enhance the other person in a work environment.

Seth [00:07:15]:
Yeah.

Danielle Fette [00:07:16]:
So, I mean, personally, that’s where it’s hard working with your spouse because you have to learn at the dinner table. Like, you can always talk about work and we love what we do. So when you love what you do, you’re always thinking and brainstorming.

Seth [00:07:26]:
And my daughters are, like, stop talking about work, guys.

Danielle Fette [00:07:29]:
Yeah. Like, my oldest came over the other night for dinner and, you know, Clay was excited to tell me about his day. And I was like, okay. Ariel is so bored right now. Like, we need to talk about anything other than work. So that’s where it gets challenging is to put it away and focus on other things.

Seth [00:07:43]:
Mhmm.

Danielle Fette [00:07:43]:
I mean, I always laugh, like, if if we didn’t have dogs or and, like, our kids are out of diapers, so we can’t talk about, you know, when the last time they poop or ate was. But we have dogs and we have work and, you know Yeah. Finding that balance is really hard to to put work down.

Seth [00:07:57]:
It is hard. Absolutely. So so you were so how how does all gets to the entrepreneurial journey? Have you always been an entrepreneur, or or have you kinda tried the the nursing thing and say, oh, no. No. No. Not for me.

Danielle Fette [00:08:10]:
I, focused on wound and trauma nursing, but I knew I’m dyslexic and that I’m not good at attention to detail. I’m more of a big picture thinking, so fingers. So for nurses, you do have to be anal when it comes to documentation and So this is for

Seth [00:08:25]:
wound care. Oh my god. You can’t you can’t be you cannot not be anal. Like, there’s a double negative what you don’t have to

Danielle Fette [00:08:32]:
attention to detail, and I’m a more of a big picture thinker. And, also, I do have an entrepreneur spirit. I’m very, very curious. I love diving head first into things. I don’t like routine. Clocking in and out of a job doesn’t provide me a sense of satisfaction and security. It makes me feel like I’m trapped and in jail where other people I

Seth [00:08:50]:
can respect

Danielle Fette [00:08:51]:
love that and bored. So I knew early on, I after working on the nursing floor, I’m like, this was not for me. I got

Seth [00:08:58]:
it did try it though. So you did, like, say, alright.

Danielle Fette [00:09:01]:
Not good. Rounds. I did at in Delaware, actually, at AI DuPont and and some hospitals in Philly. I did some rounds.

Seth [00:09:07]:
Discovered it before you actually that’s you guys could you kinda could tell, like, this is not what I wanna do when I get out of this place.

Danielle Fette [00:09:14]:
Well, I knew I couldn’t get into medical school because I can’t take tests, and reading and writing’s hard for me. And I went to a professor at Delaware, actually. And I said, what am I going to do? I love medicine. I’ve always been fascinated with medicine. I can’t take tests. So it’s not like I can get a nurse practitioning degree or medical degree and then capitalize on that independence of running my own clinic or business.

Seth [00:09:35]:
Yeah.

Danielle Fette [00:09:35]:
What do I do? And he’s like, you would be so good in sales. I’m like, okay. My life purpose is not to sell things. I mean, I can sell pretty well because I love educating and helping people in a nonthreatening way. I’m like, that’s not my calling. He’s like, no. No. No.

Danielle Fette [00:09:47]:
There’s actually jobs where you would educate on new products that the doctors just didn’t learn about in medical school. I’m like, well, that sounds I love educating. I love speaking to people, helping people. You’re an extrovert. Yeah. I’d still be a part of, like, cutting edge technology. I’m like, that sounds really glamorous. I’m like, oh, and you make how much money? And you look cute and you go we get to wine and dine people, and it just seemed like the total package.

Danielle Fette [00:10:11]:
So I jumped in to medical device, and I was training surgeon on cutting edge really innovative things, like a pacemaker that went into the brain. And the the signals would change if someone had Parkinson’s or tremors. Or

Seth [00:10:25]:
Oh, wow.

Danielle Fette [00:10:26]:
I did another device for seizures and and depression. I mean, just really cool stuff that wasn’t putting a Band Aid on things, but through signaling through these devices. In people.

Seth [00:10:37]:
We’re gonna take a quick break, hear from our sponsors, and get right back to the show.

Danielle Fette [00:10:41]:
Yeah. Really cool stuff. Yeah. But I didn’t and I I didn’t mind the job, but I hated answering to upper management

Seth [00:10:49]:
Yeah.

Danielle Fette [00:10:50]:
Because I knew I was always dispensable. No matter what I did or how much my passion was, I just felt like we were just a number. At the end of the day, they were all of the decisions were made based on finances. And I hated that. It drove me crazy. And then I stumbled upon wound care. So I I would job top every couple years trying to find better, you know, find myself. And on the side, I did entrepreneurial stuff.

Danielle Fette [00:11:12]:
So I dabbled a little bit.

Seth [00:11:13]:
Side hustle.

Danielle Fette [00:11:14]:
Yeah. Yeah. Always had a side hustle because I was bored, you know, with with my jobs. My sister and I, at the boom of the Internet, had an online clothing boutique and we dabble with some TV stuff like styling celebrities and had a physical location. So that was really fun, but that wasn’t like, my I’m like, my life purpose is not helping ladies get dressed even though I was very proud of how much we accomplished Yeah. So quickly with very little money. So that helped me entrepreneur wise, like, figure out, like, how to do a website, how to market. Like, I just learned a lot of stuff through that.

Seth [00:11:49]:
Learn by doing. That’s how you guys do it. Yeah.

Danielle Fette [00:11:51]:
Networking, PR. So then I met my husband while while I was doing my boutique. I was in wound care trauma, and this was at, like, the height of, like not height. This was the very beginning of regenerative medicine being spoken about in medicine. And stem cell like, I remember going to Singapore for work in the hospitals. I’m like, wow. They’re curing cancer with stem cells over here. Why aren’t we doing this in America? You know, I was

Seth [00:12:14]:
Because America’s backwards, but we’ll we’ll stop there. But America’s backwards when it comes to this kind of stuff. So yeah.

Danielle Fette [00:12:20]:
I mean, we okay. We do trauma and ER care really well.

Seth [00:12:25]:
Yes.

Danielle Fette [00:12:26]:
Chronic disease and wellness, we are horrible.

Seth [00:12:29]:
Yeah.

Danielle Fette [00:12:30]:
So that’s a whole another podcast. Right? I mean, I could talk all day long about wellness. But, yeah, I was really fascinated with regenerative medicine, and regenerative medicine is basically using your body’s own biology to signal to your body to heal and repair injury in an all natural way. So naturally Yeah. We’re able to signal to your body. Hey. This is broken. Let’s tell your body how to fix it because our bodies are genius.

Seth [00:12:55]:
And it’s not just taking Advil.

Danielle Fette [00:12:58]:
Right. So, yeah, I can’t stand. Like, I there’s a time and a place for medicine, but it shouldn’t be the first line of approach. And cutting into someone in surgery should not be the first line of unless your appendix are rupturing. Like

Seth [00:13:09]:
Well, then you kinda you kinda should go in there and fix that sucker. Yeah. That’s kind of important.

Danielle Fette [00:13:14]:
Yeah.

Seth [00:13:15]:
That’s wild. That’s wild. So you got in regenerative medicine with your now husband, and and you’ve been rocking and rolling since. I mean, you have,

Danielle Fette [00:13:24]:
what, 4 4 4 grams? It’s we we had a really, interesting unique journey because we believed in ourselves so much that we did not take outside funding.

Seth [00:13:35]:
Oh, wow. That’s brave.

Danielle Fette [00:13:37]:
Because we didn’t wanna answer to a board. I mean, when I say other behaviors, I work for companies that wanted to sell product that was in fact that had bacteria in it that was bad. Ew. No. Because they didn’t wanna throw away 1,000,000 of dollars on the shelf knowing that it could potentially harm our patients. So I was like, we will never answer to a board. We’ll always dictate our own decisions.

Seth [00:13:55]:
Love it.

Danielle Fette [00:13:56]:
And a lot of that is because, companies will often sell things that they know they can make a lot of revenue on. So what if you have rare disease populations of small people? Like, not small, but, like, less people have this particular problem. Yeah. It’s not as much fun to hear. Could help them. A company is not gonna invest on a smaller population of people. No. It’s just there’s not there’s less

Seth [00:14:18]:
money there. Yeah.

Danielle Fette [00:14:20]:
I’m like, this is someone’s mom, someone’s sister, someone’s baby. Like, we need to help these people. So we didn’t take outside funding. And I only say that because now, you know, it’s one thing to be like, oh, yeah. We’re doing great. We’re rocking and rolling. But it took 13 years to get here. And

Seth [00:14:32]:
You’re a 13 year overnight success. Yeah. That’s what they always say. 13 year overnight success. It’s like, yeah. We’re not an overnight success. Yeah.

Danielle Fette [00:14:38]:
I mean, we’re talking car was repoed. At one point, I’m like, do I, like, waitress or something so my kids can stay in private school? You know, it was embarrassing. We put our house on foreclosure, always robbing Peter to pay Paul. But I wouldn’t have had it any other way because now we have the independence to do whatever we want, whenever we want. Now everyone wants to throw us money, but

Seth [00:14:59]:
I was It’s ironic how that works. Like, when you don’t need it, they throw it to you, and you’re, like, we don’t want it. We’re good. Thank you. But, you know, thank you for the compliment. But it’s like, I could’ve used it back when I you know, my car’s repoed. Yeah. I know.

Seth [00:15:12]:
Like, gee, thanks.

Danielle Fette [00:15:13]:
Well, even even if we could have gotten funding, we would have said no to the funding. You know, we thought about because you

Seth [00:15:21]:
because you don’t wanna answer to a higher power working for someone. So asking a board, you wanted to I see that you wanted to do it, you know, your own way, and it’s the way to do it is not to take outside funding.

Danielle Fette [00:15:32]:
Mhmm.

Seth [00:15:33]:
The bootstra I mean, honestly, it’s the bootstrapper’s journey.

Danielle Fette [00:15:37]:
Yes. And and we also didn’t wanna build a huge team because one of the problems I have found in corporate, there were so many personalities and hands in the pot that if you wanted to move things along fast, it was really hard. So even like a marketing piece, how to go through legal, marketing, sales, upper management. I mean, it was back and forth, and it would take a year to get, like, a one piece of paper out to educate people. And I was, like, this is so was such a waste of time and effort. Like, if I had to sit in one more meeting in upper management, I wanted to cry. Where everyone’s yessing each other and then they’re going to half hour bitching about it. I’m, like, this is so unproductive.

Danielle Fette [00:16:11]:
So we have a very, very lean team, and we outsource everything. And no other company does it like this. So we contract manufacturing. We contract our attorneys. We contract regulatory reimbursement. We have a distribution sales team. So we’re we’re very staying in our lane. And what makes my husband and I unique is we’re able to invent products and get them FDA cleared unlike no other company.

Danielle Fette [00:16:33]:
But there’s a lot of companies that can sell, and there’s a lot of companies that can make product. But there’s not a lot of companies that can invent products. So we invent the products, and then we partner with the people that are good at bringing them to the patients that need them.

Seth [00:16:46]:
Love it. Love it. So in your in your mind, you kinda answered this. I mean, but what is the best thing about being an entrepreneur, especially now? Do you have the freedom to do what you want, when you want, and how you do it? I mean, I think I might have answered your question. But

Danielle Fette [00:16:59]:
Yeah. You did. It really is. It’s it’s that that sense of freedom and satisfaction that if when you believe in yourself and you’re doing the right thing, you can see it through. And although there’s a lot of stress, a lot of pressure that comes along with that, I wouldn’t have it any other way because it’s I I’m so proud of us. Like, I feel so good. And even when you have moments where you screw

Seth [00:17:24]:
up, which happen every day.

Danielle Fette [00:17:25]:
Everyone screws up. Yeah. I’m really good at recovering from messing up and learning and pivoting and moving forward. So, you know, and both my husband and I were were were wise. We talk things through, but we move really quickly. We make mistakes. We pivot. And, yeah, that freedom, that feeling, like, you don’t have to answer to anyone and no one else controls what you do is the best feeling ever.

Seth [00:17:47]:
I love it. Well, the only one that controls it is you. I mean, let’s let’s make let’s make it perfectly clear. Clay answers to you. But still, he’s got

Danielle Fette [00:17:56]:
a boss.

Seth [00:17:57]:
I know.

Danielle Fette [00:17:58]:
He he on the sales and marketing side, yeah, he comes to me and or PR, social media, anything with regulatory, the law, getting it the FDA, I carry answer to him. So it

Seth [00:18:09]:
it was It’s tit for tay. You kinda know where your you end in you know, you see, like, you know where your lane is. You know where your lane is. He knows where his lane is, and you both excel in your lanes.

Danielle Fette [00:18:19]:
Mhmm. I love that. Then that’s the you know, this was like an evolution because I was alone, single, independent entrepreneur for a long time, like, 36 years until I met my husband. And I had to learn how to not relinquish control, but really trust his point of view. They are control of shit. We have ideas as humans, and we want to express those ideas or we believe in them so deeply. And I’ve learned to pause and really even if I agree or disagree, I want to hear his point of view. I’m like this with most people.

Danielle Fette [00:18:51]:
But I really respect his point of view and I wanna know the whys behind it because he comes from a different side of the business than I. And Yeah. Sometimes when you’re not privy to what the other side of the business is doing, you don’t understand the whys behind it. So I’ve actually really loved you know, I used to get so mad. I’m like, well, why can’t you just change this thing so I can talk about it and then in the field, know, with the doctors? And they’d be like, we can’t. But if they would have explained why or the law or

Seth [00:19:16]:
we’d be in

Danielle Fette [00:19:17]:
trouble, it would have been a different situation.

Seth [00:19:20]:
Absolutely. So on the flip side, what keeps you up at night?

Danielle Fette [00:19:24]:
Not being able to move fast enough to help all the people that need help. And it

Seth [00:19:29]:
I love that. Yeah.

Danielle Fette [00:19:30]:
So there’s red tape getting into hospitals, having access based on money, reimbursement, and I I get hit up a lot, like, nonstop that, you know, my loved one has this wound or my loved one has this problem, and you’re my last hope. And I’m begging and no one else will listen to me. And in my soul, like, I really genuinely want to help everyone. But number 1, it is a medical device. Like, it’s a medical device. It’s not a mascara. Even if I even if I was the richest human on the planet, legally, I can’t give this product out to everyone, and there’s a process. It has to be driven by the doctor who wants it, has to be approved in the hospital.

Danielle Fette [00:20:06]:
But, also, we if we give everything away for free, which I would love to, we won’t have money to reinvest back into the other projects that I know will help people, like inhaling our our product to help with diseases that occur in the lung or potentially injecting the heart muscle after heart attack to prevent that the the muscle from dying. Like, there’s a lot of ways we know we want to explore and prove our product works. And if I don’t use our money wisely to reinvest so there’s a fine balance between spending money and putting the money back into the company. And then the other part is things you like too.

Seth [00:20:46]:
You You have to feed yourself as well. You know, you have kids. You know? You have a husband. You have dogs. I mean, ultimately yeah. I mean, you wanna help everyone, but you have to help yourself too. So

Danielle Fette [00:20:55]:
Yeah. Unfortunately, unfortunately, I’m a very impatient ADHD. I want things yesterday. So when I used to I would get annoyed that it would take, like, 6 months to a year to get a hospital to approve a new product. Right? On the science world, these people start projects and it takes, like, 3 to 10 years to see them out. Yeah. Like, that is great patience and, like, mental toughness. I don’t know.

Danielle Fette [00:21:20]:
Like

Seth [00:21:21]:
It’s crazy. Yeah.

Danielle Fette [00:21:23]:
So I’ve had to learn how to be very patient when I’m so impatient.

Seth [00:21:26]:
You have to go for a walk. Like, Clay is like, honey, go go take a walk. Like, literally, it’s not gonna happen yesterday. It could take a while. It was one of my wife tells me all the time. She’s like, if you need to just step away, just step away, take a deep breath. I’m as a d d as there as it is. Maybe as you can get.

Seth [00:21:44]:
And it’s like, you know, sometimes I want I want it done. I want I want the thing. I want it done, but the only way to get it done is to take the steps to get it done. And that’s the kind of thing. So it’s the

Danielle Fette [00:21:55]:
I think also focusing on, like, the little small wins and gains, like, the one foot in front of the other instead of the big picture. I’ve never run them out of her thumbs. I hate long distance running even though I did play lacrosse. But I have learned that if you celebrate the tiny little milestones moving forward instead of, like, I’m in pay I’m not satisfied because I haven’t gotten to the the end yet. So enjoying the ride is kinda my daily motto. Like, okay. What am I enjoying about the ride? Like, focus on every single day. Like, what what are your minor goals in that day, and have you accomplished them so I can feel satisfied?

Seth [00:22:30]:
Love it. So what is the most important thing to carry with you all the time? You can go as woo woo as you wanna get.

Danielle Fette [00:22:36]:
I mean, I’m pretty woo woo into, like, spirituality and stuff, but I think just feeling good. My emotions are my guidance system, and I have learned that you can’t muscle through things. You know, my head’s really strong and I want things yesterday, but if if something is not a

Seth [00:22:50]:
cross player. You wanna

Danielle Fette [00:22:51]:
do the cross player. Exactly. If things aren’t a hell yes, it’s a no for me. A maybe is not a yes. So I used to do say yes or talk myself into business decisions Mhmm. Social situations. But now I’m like, unless I feel really excited about the opportunity, whether it’s to have dinner with someone or to make a business decision. If I’m not excited about it and I have any apprehension or hesitant, I I don’t make the decision, and I do something else.

Seth [00:23:21]:
Love it. I love that. Because it’s so true because when you do a maybe, it always screws you in the end. It always does.

Danielle Fette [00:23:29]:
Well, our hearts and heads are really clever, you know, and our egos get in the way. And sometimes we know the answer. It’s I can remember dating. How many of us have dated and you’re like, well, on paper, this person is great, but your heart’s telling you something else. And it’s like trying to navigate that. That’s why there’s so many relationships that go south, you know? You just have to, like, really listen to how you feel initially and don’t let your your ego get in the way of steering you in the wrong direction. But I for me, that’s how how I feel. If I’m nervous about something, I’m uneasy about something, or I’m not excited, I just pause and I wait to make a decision.

Seth [00:24:05]:
I love it. I love it. So, Danielle, where is your where is your social media watering hole? LinkedIn, I assume?

Danielle Fette [00:24:11]:
I’m on LinkedIn. Danielle Fette, f e t t e, and we have a couple companies. Our parent company is FETTEK. So if you go to fedtech.com, you’ll be able to find all our other companies. So it sounds confusing, but Fedtech owns the patent of the technology. And then from that technology, we invent different devices like an umbrella where they and we focus on different disease states. So same platform, the multiple tissue platform, but then we may have a powder for wound care. We may have a gel, you know, for aesthetics.

Danielle Fette [00:24:42]:
We’re working on something for, you know, inhalation. We have a viral company. So each therapeutic area has their own company.

Seth [00:24:50]:
So they all have their own link. I like that.

Danielle Fette [00:24:52]:
Yep. And I’m on I’m on Instagram too. Of course. We’re all in Instagram. My kids make fun of me. I’d explore TikTok. I’m really cool. I have, like, probably 50 followers.

Danielle Fette [00:25:01]:
I’m trying to figure out how to use it.

Seth [00:25:03]:
Yeah. You you’re the marketer of the 2 of you. So there you go. You have to figure it out. There you go.

Danielle Fette [00:25:08]:
Yes. Until my 12 year old’s like, mom, that is not cool at all. Like, that’s no one’s gonna listen to that. I love it. So savvy with taking videos and posting stuff. Like, I watch them. I’m like, god. That would have taken me an hour to figure out.

Seth [00:25:22]:
Yeah. Yeah. Yeah. I don’t even bother with TikTok. And I’m I do digital marketing. I don’t even bother TikTok. I’m like, I I’m too old. I’m too old.

Seth [00:25:29]:
I can’t do it.

Danielle Fette [00:25:29]:
I felt like that too, but I was more annoyed and curious. Like, oh, I’m like, why can’t I do this? Why why am I why is this

Seth [00:25:35]:
Well, yeah, determination. You’re like, I’m gonna figure this damn thing out if it if it kills me. Yeah. Mhmm. Awesome.

Danielle Fette [00:25:41]:
Pretty much.

Seth [00:25:42]:
Danielle, thank you so much for coming on.

Danielle Fette [00:25:44]:
Thanks for having me.

Seth [00:25:45]:
And we’ll see everyone next week. That was a great show.

[Intro Voice Guy]

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[Seth]

Goldstein Media hopes you have enjoyed this episode.