Inside the Entrepreneurial Mind of Sociallyin CEO Keith Kakadia

Keith Kakadia is the co-founder and CEO of Sociallyin, a social-media-only agency he started in college that has grown into a 50-person team working with brands like Samsung, Carnival Cruise Line, and Nikon. Over the past 14 years, he’s turned Sociallyin into one of the top-ranked agencies in the U.S., known for blending creativity, data, and community engagement at scale.

But Keith’s path hasn’t been a straight line—it’s been a series of calculated risks, late nights, and bold experiments. From early days hustling affiliate marketing campaigns, to bootstrapping an agency in the deep South, to now competing with global shops, his story is one of resilience and reinvention.

Beyond running Sociallyin, Keith is passionate about building systems that make businesses more efficient, mentoring up-and-coming entrepreneurs, and exploring how AI can transform creative industries. He brings a candid, unvarnished view of entrepreneurship—the wins, the losses, and the lessons learned along the way.

When he’s not scaling companies, you’ll likely find him traveling, experimenting with tech, or pushing himself with new adventures.

Find Keith Online

https://sociallyin.com/

https://www.linkedin.com/in/keithkakadia/

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About the Author
Seth is a former journalist turned digital marketer. He started his own agency in 2008 at the start of the banking crisis. Great timing, right? In 2010, after being a consumer of podcasts since 2005-ish, Seth ventured into doing his own podcasts. He started with Addicted to social media that eventually morphed into Social Media Addicts. Both of these shows have been of the web for a few years now. Currently, in addition to Goldstein Media, Seth's agency, he hosts two podcasts: Digital Marketing Dive and this one. He also has a weekly newsletter called Marketing Junto. To say he's busy is an understatement, but he enjoys every minute (well for the most part).

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