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The Hidden Truth About Entrepreneurs: Why Hustle Is Both a Gift and a Trap With Alicia Rius
Alicia Rius is a leadership coach, entrepreneur, and former startup COO who helps first-time managers and founders lead with clarity, confidence, and impact.
She began her career as a high-performing individual contributor before moving into project management — where she first experienced the shift from doing the work to leading it. That transition sparked a lifelong curiosity about what actually makes people effective leaders.
While living in Los Angeles, Alicia founded and co-founded three ventures, including SoundStorming, where she served as COO. Those fast-moving environments exposed her to a recurring problem: talented people promoted into leadership roles without the clarity, structure, or support to succeed. Combined with her background in project management and systems thinking, that experience drove her to simplify leadership complexity into tools and frameworks leaders can apply immediately.
After more than two decades in personal development and leadership practice — and shaped by living and working across multiple countries and cultures — she came to recognize that most leadership struggles aren’t skill problems. They’re identity transitions.
Today, Alicia is an ICF PCC–certified coach and founder of Hive Leadership & Team Coaching, where she helps organizations strengthen leadership pipelines and equip emerging leaders to scale teams with clarity. She is the creator of the 4Ps Leadership Framework™ and the author of Lead With Clarity, a practical guide for navigating the invisible shift from doer to leader.
Links
https://www.hiveteamcoaching.com
https://www.hiveteamcoaching.com/book
https://linkedin.com/in/aliciarius
https://www.aliciariusphotography.com
https://www.soundstorming.com
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