Alexis Scott is the founder of The Fairy Job Mom, a consultancy focused on helping professionals become Eternally Employable. She guides job seekers in their next career move, helps professionals build memorable personal brands, and introduces companies to amazing talent.

Throughout her career, Alexis has successfully navigated career change and adaptation, with a vast range of industry experiences from hospitality sales, to technology marketing, to recruiting, and partnerships. She is passionate about empowering people to achieve their goals and grow within their careers – whatever they might be!

In her free time, you can find Alexis creating content on LinkedIn, traveling across the world with her family, and thrift shopping for treasures.

“I just keep reminding myself that Rome wasn’t built in a day. Just keep going.” – Alexis Scott

Key Moments

[00:03:14] Hiring people with strong personal LinkedIn brands can create challenges when they want to continue their personal brand activities outside of work.

[00:04:01] The speaker sees a blessing after a setback and admires the person being interviewed for their scrappiness. The Fairy Job Mom service, offered by the interviewee, teaches resume reviews and job search strategy, exemplified by their success on LinkedIn.

[00:09:04] Starting a business in what you love brings freedom and advised to follow fascination.

Find Alexis Online

https://www.linkedin.com/in/alexisjscott/

https://www.thefairyjobmom.com/

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Transcript (Provided by CastMagic.io)

Seth [00:00:00]:

Entrepreneurs Enigma is a podcast for the ups and downs of entrepreneurship. With the wins and the fails that we all face be entrepreneurs. How we learn from adversity. Every week I talk to a different entrepreneur with a story to tell. I’m Seth Goldstein. Come with me on the journey. This is Entrepreneurs Enigma. Let’s get started.

Alexis [00:00:24]:

You.

Seth [00:00:31]:

Hey, everybody. Is Seth the one, the only. And I’m still getting used to introring myself in on the music. Under underlaying me. So we’ll get used to eventually, but anyhow, welcome to another edition of the Entrepreneurs Enigma podcast. Today I have Alexis Scott. The fairy job. Mom. The one, the only. She is very prolific on LinkedIn, so you probably have seen her across your feed. She’s a great entrepreneurial. Journey. Hello, Alexis.

Alexis [00:01:01]:

Hey, Seth. How’s it going?

Seth [00:01:03]:

Pretty good. So you’re in Idaho?

Alexis [00:01:05]:

I am. I live in Boise, Idaho.

Seth [00:01:07]:

Boise, Idaho. Pretty much where everyone is in Idaho.

Alexis [00:01:11]:

It is the capital.

Seth [00:01:14]:

Isn’t there a lot of mountains and potatoes?

Alexis [00:01:16]:

Well, Boise is the valley, so we are surrounded by mountains and there are a ton of potatoes here in Idaho. And I will say they are the best potatoes I’ve ever eaten.

Seth [00:01:25]:

They are really good. I have to make the Idaho potatoes. Don’t disappoint that’s. Right, exactly. So you are the fairy job mom. I love that name. It’s catchy. And you even get the domain name. So that kind of means it’s the real deal. Because if you come up with a clever name like that and you’re like, the domain name is free. Oh, jump on that. Oh, my God. Absolutely.

Alexis [00:01:49]:

Yeah. It was available. I think I paid 299. So it was really maybe 199. I don’t know.

Seth [00:01:57]:

It’s available and it’s cheap because they’re like, oh, that’s a good name. We’re going to charge you $2,000 for it. And then it renews that 199 the next year.

Alexis [00:02:06]:

So there is another project that I am potentially working on. And I went to look up the domain yesterday. $24,999, and it could be mine.

Seth [00:02:18]:

And then there were news at what, like $5?

Alexis [00:02:21]:

I don’t even know. Definitely not on budget with that one.

Seth [00:02:25]:

No, you can always get co or tech or whatever. That’s what the beauty of them opening up the suffixes?

Alexis [00:02:32]:

Yeah.

Seth [00:02:34]:

Until recently, this was a five to nine hustle. This was your side hustle for one week?

Alexis [00:02:43]:

It was my side hustle.

Seth [00:02:44]:

Oh, really? It was that quick turnaround?

Alexis [00:02:48]:

It was my five to nine unofficial side hustle for a very long time. For years. And then it became official for one whole week. And then it became my nine to five.

Seth [00:02:59]:

Yeah, because I never understood employers who don’t like people who have side hustles. Who cares? As long as they get their job done, who the heck cares? Like, seriously, who cares? Get your job done. You get my job done. You’re off time. You can do whatever the heck you want.

Alexis [00:03:14]:

Well, I think there is also a challenge when you employ someone who has a strong personal brand on LinkedIn. And if the expectation is for that person to give you their brand while they work for your company, that becomes a challenge when said person wants to do something on their own, even if it is not in competition, not in conflict, not during the same hour, completely, totally separate. I believe that can cause some challenges.

Seth [00:03:49]:

It did.

Alexis [00:03:51]:

Public about everything is a double edged sword.

Seth [00:03:55]:

It is.

Alexis [00:03:55]:

It’s tough and there is reward, and you just kind of have to weigh and see what is most important to you.

Seth [00:04:01]:

Yeah. And honestly, I think it was a blessing in disguise because now you’re just like, all right, I’m going to roll with this. Okay. It made it your hustle, the fire under your Tucas, and you ran with it. I’ve been loving watching it because it’s been so long since I’ve had that scrappiness. I’m still scrappy, but really just starting out and I’m like, I remember that. Oh, that was fine. I missed that. That kind of thing. So the fairy job mom, for people who don’t know what the heck we’re talking about, you do resume reviews, job shirt that can speak, job search strategy, personal branding. So you show people how to do what you’re doing, which is kind of it’s like a master class. Just watch Alexis on LinkedIn. You literally have mastered LinkedIn.

Alexis [00:04:57]:

I don’t know that anyone can truly master LinkedIn.

Seth [00:05:00]:

There’s the algorithm.

Alexis [00:05:01]:

Algorithm and this, that, and the other. But as far as mastering how to leverage LinkedIn and build community and relationships, yes, I would say I am at expert level on that.

Seth [00:05:13]:

That’s awesome. And it’s fun to see someone who’s I’m going to do this, I’m going to do this, I’m going to do it in public. And you’re doing it in public. Your wins or losses just yesterday, which is coming out a little while after the live stream is but yesterday, as of the livestream you said you were hit with imposter Syndrome. 15 years in, I still get that. But yeah, it’s like, wait, I’m doing what? And people care about what I’m doing. Imposter syndrome is real. And then you had a great solution to it, too.

Alexis [00:05:44]:

Well, this is not my first rodeo, officially, actually. I am middle aged. Shockingly, right?

Seth [00:05:51]:

I turned 40 when it sneaks up on you, doesn’t it? It sneaks up on you.

Alexis [00:05:56]:

I turned 40 in February, which was actually a really amazing turning point for me is not that bad.

Seth [00:06:03]:

30 was worse. I feel like 30 was worse. I was on my twenty s and thirty s were like, I don’t know what to expect. I’m a third dead, all that kind of bad stuff. I’m not turning 42 in next Thursday. And I’m like, it’s another day.

Alexis [00:06:19]:

I don’t feel that way. I love to celebrate. Like, I celebrate everything that I possibly can. So if it’s my birthday. Everyone in the world is going to know about it, and we’re going to.

Seth [00:06:26]:

Your kids must love you.

Alexis [00:06:27]:

Yeah.

Seth [00:06:28]:

We’re going to take a quick break here from our sponsors and get right back to the show.

Alexis [00:06:33]:

But turning 40 was a big milestone for me in the sense of I did shed a lot of people’s expectations. I say there’s analogy, right? Like, we all walk around and we have can I swear on this thing?

Seth [00:06:47]:

Oh, you can swear as much as you want.

Alexis [00:06:49]:

Okay, well, we have a fuck bucket, right? And when we are younger, that fuck bucket is so full of fucks. We give fucks about everything we care, and we’re so worried about other people and what they think about us. And as we get older, we start dropping the fucks. And as you’re younger, you immediately you spry. You pick them back up and put them back in your bucket. And that bucket is heavy. The weight of other people’s patience and judgment is very, very heavy. So the bucket is heavy. It’s hard. And then as you get older, you start to not pick up the fucks as you drop them.

Seth [00:07:23]:

It’s kind of true.

Alexis [00:07:23]:

And that bucket gets lighter. And it’s just I feel that in my soul of, like, I don’t care anymore about certain things. And as I mature and start to really logically look at why I feel a certain way, it becomes a lot easier to navigate than previously. So when I turned 40, it was like, do I even need a bucket? I do still have a bucket, right? As yes.

Seth [00:07:53]:

It’s hard to avoid the bucket, right, and avoid the bucks.

Alexis [00:07:57]:

With that said, my bucket is a lot lighter. And that, I think, is why I was so confused yesterday when I woke up and I just felt heavy. I felt like imposter syndrome, I think is the best way to put it. I knew what I was feeling, I knew what was happening, and I also knew how to navigate it and how to take myself out of that. And I was very intentional with what I did yesterday and who I spoke to and what I spoke about today. I’m fine. I’m back on track. We’re ready to move. Ready to rock and roll podcast today. Very exciting day. Yeah. So I’m ready to rock and roll, but I don’t care how old you are. I think that imposter syndrome will creep in. I don’t know what the statistic is, but I think everyone has felt it at least some point in their life, like 100%.

Seth [00:08:42]:

I’m sure Bezos has too. I’m sure Jeff Bezos has elon. I’m not sure if he feels anything. We’ll leave that one alone. I think he’s a freaking robot, but, you know yeah, definitely. So you’re doing very job, mom. And what is the best thing about being entrepreneur now? That is your main hustle.

Alexis [00:09:04]:

I think the freedom to truly be myself and speak about what I’m really passionate about. That is the bonus of starting a business in something that I love. I remember there’s a woman named Larissa Haynes, and she and I met on LinkedIn, and a long time ago we had a conversation and she told me to follow my fascination. Yeah, she’s amazing woman. I haven’t forgotten that conversation. And it takes time and reflection and what have you to kind of iterate and figure out what that looks like from a business perspective. The question that followed that was like, what is it that you can talk about forever? They put you in a room in a party, and I am the person in the room and in the party that wants to talk about the job market and about LinkedIn. And people are looking at me like I’m nuts. But I went to a party a couple of weeks ago, and the girl was she owned, like, a social media agency. And so she and I jammed. It was great. We talked so much about business, which is not normal for a birthday party.

Seth [00:10:05]:

But where do you go?

Alexis [00:10:08]:

I am passionate about, and it’s something that I talk about all the time, and it’s something that I feel very confident in, the fact that I can teach others how to learn and grow and be better in. And so that’s kind of the magical potion for doing something you really love. And unfortunately, in the role previous to this, I wasn’t doing something I really love. And so it’s just been such a nice transition to feel that weight lifted off of me in freedom and like, okay, it’s sink or swim, right? It could go really well, or it could go really wrong, but I answer to myself.

Seth [00:10:50]:

It’s scary too, for the answer to.

Alexis [00:10:52]:

Yourself very much, though.

Seth [00:10:54]:

And that’s actually the flip question. What keeps you up at night?

Alexis [00:10:56]:

With being an entrepreneur, I would say money keeps me up at night. I didn’t anticipate not having a runway. I didn’t anticipate doing this for one week, and then all of a sudden, this is my full time job. But with that said, I believe that this is what I’m meant to be doing. So I just keep reminding myself that Rome wasn’t built in a day. Just keep going. I’m seeing growth, which is amazing. And I’m only in month three of this business.

Seth [00:11:28]:

That’s awesome.

Alexis [00:11:30]:

No, month 3. March, April, May. Yeah, month three. All signs are pointing to this was a good idea. Now, what this grows into or morphs into, I don’t know. I’m trying to be really open minded and listen to what people are telling me as far as needs of theirs. I started out with this really being focused on job seeking, and I’ve recently gotten inquiries more on personal branding, like, hey, can you teach me how to brand myself? So I’m like, okay, am I off base? Maybe I need to shift my offering. I’m trying to just be open.

Seth [00:12:08]:

Yeah, you have to be especially I’ve pivoted so many times. I’ve pivoted and kept the old pivot. I haven’t even pivoted. I’ve added stuff for better, for worse. I’ve added more features, I’ve added more stuff I do to the whole repertoire of sorts. But overall, you have to be open to change. That’s how you survive in this world. And with that in mind, what is the most important thing to carry with you all the time?

Alexis [00:12:41]:

My phone.

Seth [00:12:43]:

Hey, when you’re doing your on social media, you’re on LinkedIn and you need to post that’s K. I mean, I.

Alexis [00:12:50]:

Don’T know if that was the answer you were looking for, but I mean.

Seth [00:12:53]:

Go as deep as you want. You can do whatever you want with that question.

Alexis [00:12:58]:

No, I’m going to stick with my phone. You can do all the things. It’s a magical computer that’s the size of a brick.

Seth [00:13:05]:

Isn’t that incredible? That when we were kids couldn’t even fathom that oh my God, when we were kids would Knuff in our palms.

Alexis [00:13:17]:

Well, it’s so funny because my son is 13, he’s almost 14. And we had a situation a couple of weeks ago where he was illegally on his phone in the middle of the night talking to a girl and he got busted. My mom was in town visiting and she’s like, you know him talking to the girl on the phone. I mean, we all did that. You did that? I did that as a kid or whatever.

Seth [00:13:45]:

Rules are rules.

Alexis [00:13:47]:

Well, no, and she’s like the bigger issue is that he knew he wasn’t supposed to be doing it, whatever. So we had this whole conversation and then I think back to when I was 13 and I think back to me thinking that surely my parents couldn’t hear me on this landline that I had to rug through the house at that point. I think it was cordless. I’m not that old. We did have a landline.

Seth [00:14:09]:

No, I have to say I’m not even that old. You’re 40, so I don’t think you had a drag wire.

Alexis [00:14:16]:

How many times did your parents get on the phone and say, get off the phone from another kid set or whatever? And I’m like going, oh my God, this is so funny.

Seth [00:14:26]:

Or they didn’t and they were just listening.

Alexis [00:14:29]:

They probably were. I don’t even know. Technology is amazing and our kids have no clue what it’s like to not have it.

Seth [00:14:36]:

Oh my kid, he gets so frustrated when I’m like, Time’s up and I end his computer. He’s like great and he’s ten and he wants to be a gamer. Dad, I was in the middle of a video. I’m like, well, you should time things better. I said, you had 2 hours, you time yourself, buddy.

Alexis [00:14:52]:

That is funny.

Seth [00:14:53]:

Oh, it’s so fun. Kids nowadays now I feel like an old fogey. Kids nowadays don’t know what it’s like to walk 5 miles in the snow, that kind of thing.

Alexis [00:15:03]:

Yeah, but you know, we can keep up with you. What they do know how to do is find information. And that’s what I have learned from my son, because I joke that he graduated with honors from YouTube University because he will spit out random stuff. Like, one day he started talking about Gary Vee, and my head whipped around so fast, and I’m like, I’m sorry, what did you say to me? And he’s like, yeah, Gary Vee. He said, DA DA DA. And I’m like, okay, how do you know who Gary Vee is? And he’s like, oh, YouTube. And I’m like, oh, my God, he’s 13, so at least he’s watching interesting stuff. Or he’ll spit out, like, random facts about the world, about economy, about government. And I’m like, okay, learn that in school.

Seth [00:15:48]:

And YouTube, you don’t know where it came from.

Alexis [00:15:50]:

Yeah, YouTube.

Seth [00:15:51]:

It’s hilarious.

Alexis [00:15:53]:

It’s amazing. So kudos to whatever generation that is.

Seth [00:16:00]:

He might be A or a bottom of Z, I think that’s what okay.

Alexis [00:16:05]:

He’S not 19 2009.

Seth [00:16:09]:

All right, so he’s probably A. We started at X. I don’t know why we started at X. If we’re sort of lettering things, then we skipped over the Y was Millennial, which is us. And it’s like, why aren’t we Y? Let me go to Z. Because stop being creative again. It’s weird.

Alexis [00:16:29]:

Okay.

Seth [00:16:30]:

Anyhow, they’re smarter than us and they know it. Where can people find you? Obviously, the Fairyjobmom.com, which is marvelous website. Love it. Also, we’ll put this up there, too. You’re on LinkedIn? Of course. Is that your main ordering hole? I mean, I know I follow you on Instagram as well, but is LinkedIn really like, your jam?

Alexis [00:16:54]:

Yeah, LinkedIn is my jam. LinkedIn is where I spend when I’m not in meetings or podcasts or what have you. I am on LinkedIn, building that community and being social and friendly and meeting people.

Seth [00:17:06]:

And it’s great because you can connect with people. Like, I’m in Philly. You’re in Idaho? It’s like, this is wild, the technology you can do nowadays.

Alexis [00:17:14]:

It is. And I will tell you that if you are able to connect with people who value that connection, those relationships become real friendships. Like, some of my closest friends I met on LinkedIn. And it’s really funny. My husband is very anti social media. He looks at it.

Seth [00:17:32]:

He married one of those.

Alexis [00:17:34]:

Yes. And at first, my LinkedIn time was extensive. I mean, still extensive, but he was like, what are you doing? Honestly, this is ridiculous. And now that he has seen my career transform because of my time on LinkedIn and the relationships that I’ve built with people on there, he’s all about it, and it’s so funny.

Seth [00:17:56]:

Is he on LinkedIn?

Alexis [00:17:58]:

No, he’s not on LinkedIn.

Seth [00:17:59]:

No. But he’s all about you being on LinkedIn, living by character.

Alexis [00:18:02]:

Now, he understands before he was like, now he gets it. And now even it’s so funny. I’m like, yeah, I have two podcasts today. And he goes he’s like, okay, good job, babe. Have fun. Go. Happy recording. So it’s just so funny. He’s learning what this life is like. He owned his own business. He was a business owner for over 20 years.

Seth [00:18:23]:

Wow.

Alexis [00:18:24]:

And never at a desk. So, to him, this is just completely not his wheelhouse at all.

Seth [00:18:32]:

I love it.

Alexis [00:18:33]:

So it’s fun to watch him figure it all out with me.

Seth [00:18:38]:

That’s fun. And so you’re Alexisjscott on LinkedIn, fairyjobmom.com on the interwebs, and then we can find you everywhere.

Alexis [00:18:53]:

Yeah. My instagram is the fairy job. Mom. That’s the handle altogether.

Seth [00:19:00]:

And you got that one, too. Good job.

Alexis [00:19:04]:

I captured YouTube so no one could steal it. I haven’t done anything with it.

Seth [00:19:10]:

No, that’s a whole nother beast.

Alexis [00:19:11]:

Exactly right.

Seth [00:19:13]:

So this has been so much fun. I’m so glad we finally got to chat, and we’ll see everyone next time.

Alexis [00:19:19]:

All right. Thanks, Seth.

Seth [00:19:21]:

That was a great show. If you’re enjoying entrepreneurs Enigma, please view us in the podcast directory of your choice. Every review helps other podcast listeners find our show. If you’re looking for other podcasts in the marketing space, look no further than the Marketing Podcast Network@marketingpodcast.net. Goldstein hopes you have enjoyed this episode. This podcast is one of the many great shows on the MPN Marketing Podcast Network.