Ashley Harding On Being An Entrepreneur In The Education Space

As the Founder and Educational Therapist at North Star Academics, Ashley Harding has dedicated the past ten years to supporting children and families nationwide in navigating education’s cultural and academic demands. Born and educated in West Los Angeles, she possesses a deep understanding of the unique challenges faced by students of color.

Ashley holds a Bachelor of Science degree from the University of Southern California and a master’s degree in child development from Tufts University. Her educational journey has taken her across the globe, including studying education reform in South Africa and being a Graduate Fellow of the University of Pennsylvania Social Impact program in Belize. Her focus centers on improving the quality of education for students and families, with a particular emphasis on creating social capital and support for students and families of color.

Prior to founding North Star Academics, Ashley served as the Director of Family and External Engagement for KIPP DC, where she worked closely with over 6,000 students and families. Additionally, she has co-authored research publications addressing the educational disparities faced by Black and Latino males.

Outside of her professional endeavors, Ashley enjoys indulging in Randy’s Donuts, promoting veganism, donning black Chucks, and jamming to 1990s R&B. Her passion for education and dedication to empowering students and families in underserved communities make her a respected and influential figure in the field.

Important Moments

[00:06:26] Unhoused: Huge homeless crisis in California.

[00:07:21] Big companies like Apple and Google in LA. Huge income disparity with Hollywood. People staying for family ties.

[00:11:59] Entrepreneurship allows freedom, creativity, and value.

[00:16:51] Supporting growth and scale, mission-driven team.

[00:19:36] Kids learn by enjoying low-stake opportunities.

Find Ashley Online

https://www.northstaracademics.org

https://www.linkedin.com/in/ashleyelizabethharding/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

**GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser**

**Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee**

Follow Seth Online:

Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me

Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth On Mastodon: https://s3th.me/pch

Seth’s Marketing Junto Newsletter: https://MarketingJunto.com

Transcript (Provided by CastMagic.io)

Seth [00:00:00]:

Entrepreneurs Enigma is a podcast with the ups and downs of entrepreneurship to the winds and the fails that we all face being entrepreneurs. How we learn from adversity. Every week, I talk to a different entrepreneur with a story to tell. I’m Seth Goldstein. Come with me on the journey this entrepreneur’s name month. Let’s get started. Hey, everyone. Welcome to another edition of the entrepreneur’s enigma podcast. I am as always. Seth, your host. I am here today with Ashley Harding of North Star Academix. In LA. So I’m on the East Coast. She’s at lunchtime. I’m at the end of the day pretty much. So that’s pretty cool. Time zones. Aren’t they fantastic? Ashley is the founder and educational therapist in the North Star academics. She’s dedicate the past 10 years to supporting children and families nationwide, not just LA, nationwide, navigating education’s cultural and academic demands. Borner and raised in West Los Angeles. So she’s back where she started, not not academically, but she’s in LA, which is cool. She has a bachelor’s in of science and degree from years of Southern California Masters in child development from Tufts So she’s been on the East Coast as well. She’s been all over the country. So that’s fantastic. She’s done a lot, and we’re gonna have her talk about a little bit about our background or because you’re gonna get sick hearing from me. But she does love 90s R and B, and she likes Randy’s Donuts, which I have no idea what that is. So we’re gonna have to go into talking about that. Hey, Ashley. How’s it going?

Ashley [00:01:46]:

Hey, Seth. How are you?

Seth [00:01:49]:

I’m great. I’m great. Have you always wanted to be an educator and help, you know, those less fortunate and, like, how does all get started?

Ashley [00:01:59]:

So, no, to answer your question, I’m not always gonna educator. When I finished undergrad, I worked in commercial real estate, and then the market hit, like, rock bottom, 2008 2009. And then I moved to DC. I worked in international banking, so I worked for a large international bank at the time. I was out of their lobbying group. So my background is definitely more focused in, like, finance and more business practices. But at night

Seth [00:02:24]:

when you’re experiencing your books. So that’s good.

Ashley [00:02:27]:

Yes. I can balance my books. Yeah. In fact, if you ask me to do a bank statement spreadsheet or balance sheet, I would rather that than like social media. That scares of crap out of me.

Seth [00:02:36]:

Yeah.

Ashley [00:02:36]:

But at night, when I was in DC working for the international bank, I used to volunteer for an organization called the homeless children’s playtime project. Oh wow. And that’s where I saw a lot of the inequities. That’s where I saw his, various backgrounds, disenfranchised, as you can imagine, on house, but we saw that there were 2 parent households that were separated because when families go into shelters, many times, boys over fourteen and the fathers are not committed. And so these are things, yeah, these are things that, like, you don’t know what the yeah. As an average person, now a lot of it’s for safe see. Obviously, you you wanna make sure that everybody feels comfortable and that women and children feel comfortable, but think about what that does to a family. Right? Like, We’re we’re they’re experiencing temporary housing and security, and now they’ve gotta be separated. And so that’s when I said, you know what? There’s something bigger that can be done. I fell in love with Jeffrey Canada and a highland children’s own. So I knew I was committed to staying on the East Coast, at least for that time in my life, and I went to Boston, and I went to Tufts for a masters in child development with a, I would say, a sub masters or, a deeper degree in urban urban schools and education. And, yeah, then I can message. Pivot.

Seth [00:03:50]:

It’s quite a pivot, but I guess I can see how the lobbying can come in handy. Oh, gosh. Can come in handy.

Ashley [00:03:59]:

Oh goodness. Yes. That’s a big part I would say about 80% of what I do now is a lot of call it advocacy, but it’s a lot

Seth [00:04:06]:

of Advocacy. Yeah. It’s a more positive turn in lobbying.

Ashley [00:04:10]:

Yeah. Yeah. It’s all the same, though. I’m not making sure everybody’s interested.

Seth [00:04:15]:

Spend. Yeah. So it’s great.

Ashley [00:04:17]:

So you’ve

Seth [00:04:18]:

been doing this for 10 years. Mhmm. And before that you were in banking, real estate, completely other things. So you’re gonna and so you found your calling. You came over here. And had you always been when did no no has North Star academic been, like, your the the main thing for this 10 years, or did you work in house somewhere?

Ashley [00:04:40]:

No. I actually worked for a National Charter Organization. In fact, I never thought I would be an entrepreneur. That was

Seth [00:04:47]:

not a

Ashley [00:04:48]:

path that I wrote for myself. But when I moved back to LA, I had no idea what I was gonna do. I just knew that I wanted to come back home and it was after about a year working with somebody else that one of my parents who I still have as a client said, like, why the heck are we paying somebody else when you’re the only one we know. You’re the only one that we work with.

Seth [00:05:07]:

Matters. We like you. We’re gonna pay you.

Ashley [00:05:10]:

You. We’d rather pay you and boards are just founded in May of 29th.

Seth [00:05:14]:

Nice. Nice kick in the touch.

Ashley [00:05:17]:

To kinda own this.

Seth [00:05:18]:

Did they love you that much? They’re like, we do wanna pay you. That’s, I guess, that’s that’s really awesome. Gonna take a quick break here from our sponsors and get right back to the show.

Ashley [00:05:33]:

It was the beginning of, learning, and I always say being an entrepreneur is just having a product that makes everybody else’s life easier. And that was the beginning of Not always ours.

Seth [00:05:44]:

Not always ours. Our service is never easier when we’re doing it. Everyone else’s lives easier.

Ashley [00:05:50]:

Yes. Sometimes it gives us a lot of passion and impact, and that’s what I stand on, but, the ease is usually my clients and customers.

Seth [00:05:59]:

And so We don’t get these.

Ashley [00:06:01]:

Yeah. We the ease comes to, I, my summers, feel a little easier. Easier. Easy. You know,

Seth [00:06:08]:

because they’re in school and all that. It’s because you’re in Los Angeles because so it’s more temperate. But you also have a big homeless population out there.

Ashley [00:06:18]:

We do. We have a huge and has population that makes me

Seth [00:06:22]:

It makes more sense. Yeah. Unhoused is the is the new term.

Ashley [00:06:26]:

Unhoused is the is the new term. So we’ve got a huge in house population, and the studies are showing that you know, well, I don’t know if you saw in LA times. I think it was either last week or 2 weeks ago. The median home price in California in Los Angeles is at a $1,000,000. Holy. This is not just Beverly Hill. Like, this is not what people think of. For a $1,000,000 we’re talking about in communities that usually were focused on supporting the middle class. Even in communities $1,000,000. A $1,000,000.

Seth [00:06:55]:

So it’d be good. Look. When you do that, you gotta look at, what people are making that, you know, because, I mean, if you look in New York, we have a friend who has a house my size, but her house is worth a $1,000,000 because it goes through New York. And she’s making more money to afford that because inflation, all that. But that that doesn’t always equal out sometimes. Sometimes you’re you’re making the same amount as you would normally make. The house is up there. And it’s like, it’s crazy.

Ashley [00:07:21]:

Well, we’ve got huge companies coming in. I’m not gonna disparage big business, but got Apple. We’ve got Google. We’ve got now Silicon Beach. So we oh, yeah. So we are now competing with people who may make six, seven times what the average person makes because they’re in the industry that can afford to pay that on top of and obviously with the strikes Things are shifting, but then you’ve got Hollywood. So you’ve also got another pool of huge vast income disparity. But, yeah, no, LA has a huge on house population. We have, a wonderful population of people who’ve been here like myself for generations, and there are moments where, I think all of my friends who’ve left and come back, we all say like, would we have done that if our families weren’t here?

Seth [00:08:08]:

Yeah. Exactly.

Ashley [00:08:09]:

But this is very nice, you

Seth [00:08:12]:

know, you know, and that is not really hot. You know?

Ashley [00:08:16]:

So it’s a beautiful city, and it’s great because of the beach, but you are paying a premium city by the beach.

Seth [00:08:22]:

Exactly. And but but California general is expensive. Like, you can be in the middle of nowhere in California and it’s still expensive.

Ashley [00:08:31]:

That is true. And I can say I’ve never desired to be in the middle of nowhere in California, so I I’m gonna take your word for that. Is is is quite expensive. I was shocked when I moved back east and just the amount of space that you get. And and and of course you’re in a three hundred old, you know, apartment or house sometimes, but you have so much more space. You have a different life. But

Seth [00:08:57]:

it’s you get the beach. You get the beach for crying out loud.

Ashley [00:08:59]:

You get

Seth [00:09:01]:

the beach. So to go back to your entrepreneurial journey, how was it during the pandemic for you? That must have been crazy.

Ashley [00:09:09]:

So I started my business in May of 2019. I had contracts. Yeah. I was traveling a lot, for students. So it seemed like you know, like everybody said, like, oh, it’s a new decade. New, you know, new year, new me.

Seth [00:09:22]:

Yeah. It’s a lot.

Ashley [00:09:23]:

Yeah. Yeah. When COVID hit, there was some unpredictability because I think for most of us, we were taking our cue, obviously, from WHO, but there was such little information. And so we were really looking to school to say, like, okay. Kids can go to school. This thing can’t be that scary. Right? The moment that helps the party.

Seth [00:09:42]:

I’m gonna go

Ashley [00:09:44]:

And then when kids couldn’t go to school, it was like, I mean, I remember being in meetings with administrators who are like, we’re not going back this year, but we can’t help parents that yet. Like, literally, they were like, we’ve gotta ease parents into this, like Oh, they’ve been looking at it for

Seth [00:09:57]:

a while there. I remember.

Ashley [00:09:58]:

A month. Yeah.

Seth [00:09:59]:

I remember I was lace selling.

Ashley [00:10:02]:

Oh. I was in a

Seth [00:10:02]:

co working space when we were late selling because you didn’t know what it was. We know it was it was ever worn, surface born, whatever. So we were lace Lysol went out. I mean, hell, toilet paper. Yeah. What’s the GI thing people come on? I mean, you might have called

Ashley [00:10:17]:

it or something. Yeah. No. But, like, 2 o’clock toilet paper would be the commodity of 2020 that, like, literally, you’d have to go grocery store here.

Seth [00:10:28]:

Need. You need tissues, not toilet paper. Yeah. Right? I was like, oh, no. It’s gonna make me poop. No. It’s making sense.

Ashley [00:10:38]:

I think for a lot of us, it was like, let me stock up on everything I could need, so I never have to leave my home.

Seth [00:10:44]:

You’re from a hand sanitizer? How hard it was to get a hand sanitizer? It was like

Ashley [00:10:47]:

Yeah. Do Now you can get it now.

Seth [00:10:49]:

It’s like, now we have too much hand. Now the CVS where I go, they have Laysaw on discount because they can’t get rid of the stock.

Ashley [00:10:58]:

Wow. Okay. It’s not

Seth [00:10:59]:

good. It’s a whole end cap full of one flavor of Lysol. Like, buy this, please. And I’m like, why is this here today? Because we have too much.

Ashley [00:11:09]:

Hey. Like, get it. You’ll never not need it at some point. Even if 20 years now, you it’s just

Seth [00:11:15]:

I I knew He’s just not in his teenage. Yeah. He he’s Yes. I love him. I love my dad.

Ashley [00:11:21]:

But he’s

Seth [00:11:22]:

gaining that age that they go gross to get a little bit better than they get even more thing. So

Ashley [00:11:26]:

Yeah. Yeah. Just wait until they stop, like, brushing teeth and what and, like, showering because, like, those are the things that kids progress on because now we’re more independent. Right? Like, 10, take a shower. And then you’ll notice, like, 2 days later, like, oh, they did not shower.

Seth [00:11:41]:

Corty didn’t wash their armpits.

Ashley [00:11:43]:

Let me watch the armpits because they don’t think you can tell us.

Seth [00:11:47]:

If it’s kind of in tune with education,

Ashley [00:11:49]:

because you

Seth [00:11:49]:

gotta teach your kids to watch their armpits. Yeah.

Ashley [00:11:52]:

Yep. Yeah.

Seth [00:11:53]:

Yeah. So what so besides washing armpits, what’s the best thing about being an entrepreneur?

Ashley [00:11:59]:

I would say the best part about being entrepreneur and this speaks to working in schools, which I loved my experience to now. I get to choose how I make I think that we have, and I’m sure everybody in any industry can say this. Like, we all have innovation. We all have creative ideas to problem solve. But if you’ve got a boss, you’re gonna problem solve the way that you’re taught to based on their bottom line in need. For me, I get to be creative. I get to work families I choose to work with. I get to problem solve in real time, and and I know this sounds so silly sometimes. I feel valued. I can’t tell you how many times.

Seth [00:12:34]:

First thing,

Ashley [00:12:34]:

they want you to quit

Seth [00:12:35]:

your job, and they just wanna hire you. I mean, that’s just value that you’re valuable. Because when the appearance I don’t wanna pay this person. I wanna pay you because we’re using you. Like Yeah. I mean, I mean, that that’s at the biggest testimony, you know, affirmation you can possibly freaking get. I would get that in, like, writing and put it in the in the gold frame or something. That’s incredible. That’s, like, the great affirmation. It shows you your your shit.

Ashley [00:12:57]:

That’s kinda cool. Thank you. And I hope it shows that their kids are prospering and flourishing. And what are my key, like, favorite things to share is, like, the same family that told me that my first family, I’m still with them. I’m literally emailing between mom and another school right now. Was 6 years in. Oh, wow.

Seth [00:13:16]:

So then they they that one is a good thing there. So Yeah. So it was, like, it was about the COVID real fast. So how did you pivot during COVID. Did you do a bank advocacy? I mean, remember, for the 1st yeah. For 2020, we didn’t know what the our heads from our asses. We had no idea what was going on. 2021, we kind of figured it out a little bit more. COVID mutated a little bit, and it’s not a health podcast. I’m not a doctor. I don’t play one on TV, so don’t take

Ashley [00:13:39]:

this for word of anything here.

Seth [00:13:41]:

But then 2021 kind of got a little bit looser somewhat. But how did you pay?

Ashley [00:13:45]:

Yeah. We got some people out of that.

Seth [00:13:46]:

Schools. And then there are no schools to go into. Like

Ashley [00:13:51]:

Yeah. So, I I wanna say almost the day, the week before COVID, I just scheduled tours and tools. I remember March 12th sitting with a family and talking, and we were not masked. And then, like, a week later being, like, Tetrified seeing somebody within 6 feet. Right? Like, you go from normal life to to, like, I can’t trust any human. I would say north star benefited from the families we had, we kept. And so that was amazing. And then We went to Zoom. Right? We went to Zoom. I started seeing more clients in person because all of my kids were on Zoom. And so when I said, I’m matched up I was gloved up. Hand, Sammy, everything. Had the the little visor. I have How

Seth [00:14:40]:

was the visor? That? Because the good things can go around. I never got the visor part. Never got that.

Ashley [00:14:44]:

I I did the visor and the gloves because it’s kids. So if I’m in someone’s home, the kids aren’t mass. The family’s not mass. I would never ask that as your home. But who’s not gonna hug a five year old? Who’s not going to, like, expect a five year old to come by and

Seth [00:14:59]:

And there’s not, I mean, you don’t know what percent they have. Yeah.

Ashley [00:15:02]:

No. And what they have is five year old germs. They, you know, they they didn’t think God have COVID, but it was the it was trying to keep as much normalcy as possible. So I come in looking like an, you know, a NASA space astronaut with all of my gear. But I was there day in and day out with some of my kids. I have a team of tutors who were in the home, and so we didn’t scale quite as large as we wanted to because we really were more one on 1, and we didn’t have

Seth [00:15:29]:

the capacity.

Ashley [00:15:31]:

Yeah. We didn’t have the capacity do the large grander scaling, but what we did is we went deep. And so I had kids who, right before COVID, were really on the of, like, we’re not sure how the rest of the year is gonna go to these kids skyrocketing because they needed that individual education. They needed somebody.

Seth [00:15:49]:

Some silver lining with COVID.

Ashley [00:15:50]:

Oh, got it.

Seth [00:15:51]:

Like, I had my best year Oh, yeah. In my health, my 15 years of business. I’ve had my best years during COVID because everyone realized they needed websites. We all know?

Ashley [00:16:00]:

What do

Seth [00:16:00]:

we do? Yeah.

Ashley [00:16:02]:

Yeah. You need a website. You need somebody who can do, like you said, Morpuspoke. I always think of it as the highest customer service. Here’s the thing. I work with kids and I work with families. Nobody wants to be wants to feel like they’re a number and nobody who works with this field that way. You get a one on one with me. You get to meet anybody you want. If somebody on my team is the right person that day, I’ve got 2 other people that I could send over. Because at the end of the day, our promise is to see your child fulfilled. I don’t care if it takes a 100 different methods we’re here. We’re gonna do it because what we can do is not what the school can do. The school teacher has 30 kids in a classroom.

Seth [00:16:38]:

Yeah.

Ashley [00:16:38]:

My instructors have one. So we better do our jobs as well.

Seth [00:16:42]:

Better. You better. And

Ashley [00:16:43]:

clearly you are.

Seth [00:16:44]:

So so what so what keeps you up at night? Well, with entrepreneurship.

Ashley [00:16:51]:

Growth and scale, making sure that my team feels really supported, making sure that my team knows that they’re bought into my mission, which is seeing students of color, students, and families succeed. And what really keeps me up at night is I’ve got a about a handful of kids that I’ve known since they were young, and now they’re big and taller than me. And constantly wondering what is it that they’re gonna need next? Who is it that needs to help? Who am I missing a call from? I have like a running to do list. My to do list is about three pages long, and I categorize it by student, by school. And so, yeah, I would say the 1st 2 years that cuts me up. Now I’ve learned, like, don’t lose sleep because people aren’t gonna answer your email at 2 AM. So even if you send it tomorrow, it’ll get figured out. No. Don’t get in the

Seth [00:17:38]:

they’re using the snooze function on email either. That’s a little too handy.

Ashley [00:17:42]:

Yeah. I think it turns off in the morning.

Seth [00:17:44]:

Everyone’s fine with an ID, and I’ll snooze it to 9 o’clock in the morning. But I’m like, I’ve already had 2 o’clock. I’m like, And I’m like, that’s not healthy. That’s not a good idea.

Ashley [00:17:51]:

That’s not a good idea.

Seth [00:17:53]:

So here’s the question for you. What is the most important thing to carry with you all the time?

Ashley [00:18:01]:

A sense of confidence and sometimes it’s in myself. Sometimes it’s in god. Not sometimes it’s always in god’s tensors in these most often it’s in my kids because I have to always remind myself. I can only do so much, but they can do so much more than we ever expected.

Seth [00:18:15]:

Awesome. Kids are amazing. They’re so notable. I mean, like, my kid surprises me every single day. He’s like, you know, I keep he’s learning how to code and roadblocks. For crying out loud. He’s 10.

Ashley [00:18:27]:

Yep. And he

Seth [00:18:27]:

kept up to me. He’s like, daddy, can you show me how to fix this? I’m like, uh-uh. No. I have no idea what I’m looking at. And he started showing me. I’m like, how’d you learn this? He’s like a YouTube. But the thing is I’ll learn in YouTube. I’ll do it once and I’ll forget. I’m 42. No. They don’t forget. My brain has reached capacity. It’s done. I can replace things in it. I can’t add to it. And he just absorbs it. He watches something once, and then he’s like, well, what if I do this?

Ashley [00:18:58]:

And I

Seth [00:18:58]:

remember when I was learning web design, and I remember when I was doing that back in the day, back in the nineties, back in the stone age,

Ashley [00:19:07]:

Beginning of the internet. Yeah. Begin of the internet.

Seth [00:19:10]:

Yeah. Exact dialogue beep. Boom. Boom.

Ashley [00:19:13]:

Oh, yeah.

Seth [00:19:14]:

It goes before audio. It goes before audio. But, I remember, like, saying, what if I do this? And I learn how HTML and learn how to do CSS and all that stuff. I can’t do that anymore. I had to have crib notes.

Ashley [00:19:27]:

Yep.

Seth [00:19:27]:

Kai will not all take me a 15 tries to get the number one thing permanently, whereas he’ll be like, oh, okay. And he’ll know to do that. Kids are amazing.

Ashley [00:19:36]:

Yeah. And remember when you were young and I was an experiment of fun versus the weight of, like, I’ve gotta get it right. That’s the thing with kids. Kids are like, it’s not fun. Not doing it. Yeah. If I can’t figure it out, then I’ll try another way. As an adult, it’s like, no, I did it the one time the way you said, and it doesn’t work. So I’m walking away in abandonment. And that’s the difference. That’s I always think, like, kids if you give kids a low stake opportunity to enjoy themselves and to learn, they will.

Seth [00:20:04]:

Oh, yeah.

Ashley [00:20:05]:

The moment he make it weighted.

Seth [00:20:08]:

In my kiddo, it says he doesn’t like school, but when he comes home from school, he’s like, guess what? I learned today at school. I’m like, it’s it’s schools like prison. He may he may he’s his smart. I made the parallel of school, the person, because you can’t do what you want when you want. You have schedule, you have this, and the That’s very intelligent of you. It is permanent. And you say, oh, that’s true. That’s true.

Ashley [00:20:29]:

I’m like,

Seth [00:20:30]:

So we people can find you over at northstaracademics.org. Yeah. I hope you’re on LinkedIn. Where’s your that your big ordering haul online? Is that what you like to hang out? Is LinkedIn or is it Instagram? Like, where can people find you?

Ashley [00:20:43]:

Most people can find me on LinkedIn. So I loved to chat with people. I’ve got some really great counterparts and, we’re always posting and sharing info. So for families who are looking for just a ton of great information. LinkedIn. We’re always posting. And then I’m on Instagram, but like I said, the onset social media is not. Before social media. Yeah. Give me a balance sheet before social media. I’m up to generation where, like, I was too old to be an early Instagram adult after and all of that. So I

Seth [00:21:12]:

can get into it so they made it to Android. So that was, like, 3 years past. And a guy put it on Android for crying Now now they now they now they do parallel. All the developers will parallel, but for, like, 40 years, they’re like, Instagram, Instagram, and Instagram, and I’m like, I can’t play with it because it’s not for air drawers.

Ashley [00:21:29]:

Yeah. Look, I still miss my blackberry. So that just tells you, like, how far back I’m willing to go with a cell phone. But no, we are on Instagram. And more on Facebook. So it’s a great way to engage with families. But I’m super excited for any family who wants to visit our website. Use the contact us button. Make an appointment. I’d love to chat.

Seth [00:21:48]:

And then do you are you mostly local, or do you do nationwide counseling?

Ashley [00:21:53]:

No. We do nationwide. So, actually, at the onset of COVID, half of my clients were outside of California.

Seth [00:21:59]:

Oh, wow. Yeah. Isn’t it amazing? What you can do with it now?

Ashley [00:22:04]:

It’s phenomenal. And my background is being in education administration. I’ve got clients in North Carolina, Texas, Atlanta, watch the so we’ve been all over the place. But I always pretty well. Yeah. So then I chose specifically to live while I You can do the same house

Seth [00:22:21]:

you have parking in California for half the price.

Ashley [00:22:25]:

Oh, you don’t give me Atlanta.

Seth [00:22:26]:

Not not for the political system or anything like that, but because it’s cheaper down there than it is in the Philadelphia area.

Ashley [00:22:32]:

Yeah. Absolute. I’d love Philly though. Like, my best friend’s moved to Philly, and I’m so excited. I can’t wait for her to get there.

Seth [00:22:38]:

Oh, please. I they’re gonna be starting to fill. We’ll be here for hours. Port me for the Philly. I mean, I I love Philly. Phil is my affiliate. If it was a if it was if it was a human, I’d narrate it. I just love Philly.

Ashley [00:22:50]:

Well, if it’s any competition

Seth [00:22:52]:

Like, New York? Ugh. Yeah. Sorry. New York. I do I do not like New York. New York, I like New York and small doses. I can go and fill you every single day and be perfectly happy.

Ashley [00:23:02]:

Philly’s a great city. It’s a it’s a it’s a cosmopolitan city, but it feels really approachable. Like, it the way the DC used to feel at one point for me, really feels that way you can get into Philly if you need anything you want.

Seth [00:23:13]:

Has a better museum structure, I DC’s got the Smithsonian. Yes. Awesome.

Ashley [00:23:18]:

Yes. But I think Philly’s got so much beautiful architecture, great museums, and then, obviously, American history. Like, you can get what you want in Philly depending on where you are. Yeah. I love filling.

Seth [00:23:30]:

I love it. And on that note, we’ll end on a on a Philly lovefest. Which is time wise because they have their little statues. So I think it’s been so much fun. I’m so glad you came on, and we’ll see everyone next time.

Ashley [00:23:43]:

Thank you. Have a good one, guys.

Seth [00:23:47]:

That was a great show. If you’re enjoying entrepreneurs in Nigma, Please review us in the podcast directory of your choice. Every review helps other podcast listeners find our show. If you’re looking for other podcasts in the marketing space, with no further than the marketing podcast network at marketing podcasts.net. Goldstein. Yeah. Hopes who have enjoyed this episode. This podcast is one of the many great shows on the MPN, marketing podcast network.

Avatar photo
Host/Producer/Chief Bottle Washer
About the Author
Seth is a former journalist turned digital marketer. He started his own agency in 2008 at the start of the banking crisis. Great timing, right? In 2010, after being a consumer of podcasts since 2005-ish, Seth ventured into doing his own podcasts. He started with Addicted to social media that eventually morphed into Social Media Addicts. Both of these shows have been of the web for a few years now. Currently, in addition to Goldstein Media, Seth's agency, he hosts two podcasts: Digital Marketing Dive and this one. He also has a weekly newsletter called Marketing Junto. To say he's busy is an understatement, but he enjoys every minute (well for the most part).

Leave a Reply