Dr. William Attaway is an Executive Coach specializing in leadership, mindset, and productivity who has been leading teams and coaching leaders for nearly 30 years. He’s coached hundreds of agency owners and their teams on 6 continents, helping them to navigate and overcome the leadership and mindset challenges that can be overwhelming. William has spoken at events and to teams including Spyglass Ops, the All-In Agency Summit, Prospecting on Demand, Seven Figure Agency, Extendly, SHRM, and MinistryPass.

He’s written several best-selling books on leadership, and is currently working on his third. Pulling from his own 25+ years of leadership experience leading and coaching teams personally, as well as from the hundreds of leaders he has coached and 30+ years as a student of leadership and mindset, clients have access to a knowledge base that is deep and wide, a coach who is FOR you, and a proven methodology that will help you stop spinning your wheels into overwhelm and overwork.

In addition to his professional endeavors, William is deeply committed to his faith, having served as a local church pastor for over 27 years. He and his amazing wife Charlotte have been married for 26 years, and they have two exceptional daughters, one in college and one in high school.

Key Moments

[03:54] College fascination: archaeology’s scriptural context and understanding.

[07:58] Leadership requires different skills than product/service.

[12:09] Experienced in church leadership and entrepreneurship.

[15:16] Legacy of entrepreneurship sets you apart.

[17:17] I never get bored with routine tasks.

[21:11] Dislikes questioning, loves deep topics, unexpected reactions.

Find William Online

https://www.linkedin.com/in/williamattaway

https://catalyticleadershipbook.com/

Please join us in helping the relief and recovery efforts in Asheville and Western North Carolina. The web address again is bit.ly/wnchelp.

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Transcript Provided By CastMagic.io

Intro Voice Guy [00:00:14]:
You’re listening to Entrepreneur’s Enigma, a podcast about the ups and downs of the entrepreneurial journey. Every week, your host, Seth Goldstein, interviews entrepreneurs from all walks of life about their entrepreneurial journeys. From store owners to fortune 500 CEOs, we all have stories to tell. So sit back and join us for the next 20 or so minutes while we explore the entrepreneurial world.

Seth [00:00:49]:
Hey, everybody. Welcome to another edition of the Entrepreneur’s Enigma podcast. You know who I am by now, but I’m Seth, your host. With the most. I’m here with a great Southern gentleman, a PhD in biblical and archeology stuff. I messed that one up. We’ll go with it, But, you know, archaeology and biblical stuff that goes with archaeology, which kind of goes hand in hand. He went and got a PhD in this stuff.

Seth [00:01:16]:
He’s a pastor. He is William Attaway. He resides just do west of DC. Yep. About give or take. He is an executive coach specializing in leadership, mindset, and productivity. He’s also a pastor, an all around great guy. You’ll tell when you’ll hear that he does not sound like he’s from Virginia per se.

Seth [00:01:38]:
It sounds like he’s a little more Southern than that. He’s got a touch of Alabama in there with a touch of Texas, mixed with some Virginia for good measure. So he’s got good twang to him. So I like it. I like it a lot. So we all need to that. So he’s coached hundreds of agency owners and their teams on 6 continents. Did you travel to all 6 continents or no? Yeah.

William Attaway [00:01:58]:
I’ve only been to 3. 4. That’s pretty good. 4.

Seth [00:02:02]:
Yeah. So obviously, North America, you live in North America. It’s kinda given. Europe. America. South America. Europe. Africa.

Seth [00:02:12]:
Asia. Africa, not Asia.

William Attaway [00:02:15]:
The Near East. So, yeah, if you went to the Near

Seth [00:02:17]:
East, it’s JFK. 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 8. Hey.

William Attaway [00:02:20]:
Hey. Hey. Hey. Hey, buddy. There you go.

Seth [00:02:22]:
Yeah. Oh, yeah. I mean, if you’re I mean, if you’re gonna do biblical and archaeology, kinda and You

William Attaway [00:02:25]:
gotta go to the Near East.

Seth [00:02:26]:
You kinda go to the Middle East a little bit. Yeah. If you didn’t do that, we I’d have to question your PhD credentials, buddy.

William Attaway [00:02:32]:
It’s probably true. Yeah. No. No. The the digs in Jordan all qualify. Yeah.

Seth [00:02:37]:
Yeah. That’s definitely that’s the Middle East. I don’t know. I don’t think anyone wants to claim the Middle East as their own part of their continent. It’s kind of their own little microcosm of chaos. Believe it at that. So anyhow, William is a podcaster as well. So I was on his podcast, which is it’s Catalytic Leadership.

William Attaway [00:02:56]:
That’s it.

Seth [00:02:57]:
And his business is called Calytic Leadership. Very like he said, he’s a simple man. But, you know, you know, it’s a good name. Let’s go with it. So, William, welcome to the show. How are you doing, buddy?

William Attaway [00:03:08]:
I’m good, sir. Thanks for having me.

Seth [00:03:10]:
This is so much fun. I was on your show. I’m like, we gotta get you on my show. So so you did a PhD. I I did archaeology and biological anthropology in college because I was anthropology minor.

William Attaway [00:03:22]:
Okay.

Seth [00:03:22]:
And, oh my god, I enjoyed learning about it. Punden squares aren’t that bad. Hardy Weinberg equilibriums were horrendous. Horrendous. And no one knows what these are, but clearly a Jewish guy came up with it because Hardy Weinberg. I mean, come on now. It’s right. And he he clearly had some some evil up his sleeve when he came over that equilibrium.

Seth [00:03:44]:
Holy cow. How did you fall into that? Like, how did you why did you do a PhD in math? Wow. I mean, your pastor’s that kinda makes sense. But yeah.

William Attaway [00:03:54]:
You know, it it’s something that I that I really got fascinated with in college, the whole idea of of archaeology, but particularly the the backgrounds of what we read about in scripture. So by backgrounds, I mean the geography, the language, the history, customs, and and all the things that fascinating. All the background because that’s how you really make sense and understand what it meant then. I believe you have to understand what it meant then to understand what it means now. Otherwise, you’re allowed to misinterpret.

Seth [00:04:27]:
Hope to understand what it means now. Hope.

William Attaway [00:04:29]:
That’s that’s what I do.

Seth [00:04:30]:
That’s it. You try and do it as a pastor and try to figure out how I’m gonna do a sermon today on this. Yeah. Let me go back to my textbooks.

William Attaway [00:04:38]:
Well, and and the the archaeology just plays right into that because, you know, you understand in a very tangible way as you’re digging that, you know, this is this is these were real people who live just like us. You know? Wild? Yeah. Right. I mean The the the

Seth [00:04:52]:
touch Jesus’ name is actually probably his name was Josh. I think his name was Yeshua. Yeshua, which is nowadays Josh. Right. Which I think makes him even cooler because his kinda his name is Josh. And that’s pretty cool, Joshua. Like, that’s kinda cool.

William Attaway [00:05:08]:
It is.

Seth [00:05:08]:
But but he he was a real dude.

William Attaway [00:05:10]:
Yeah. Absolutely. Walking around just like we do. And and And the water,

Seth [00:05:14]:
if you believe so. You walked on water.

William Attaway [00:05:17]:
There you go.

Seth [00:05:18]:
And the jacks would have loved to walk on water too, actually.

William Attaway [00:05:23]:
The key, I think, is understanding that that this is not just, you know, a made up story, that this is

Seth [00:05:29]:
We’re gonna take a quick break, hear from our sponsors, and get right back to the show.

William Attaway [00:05:33]:
This is these are real people who lived in real times and real places. And what archaeology does is it begins to help us to construct that world and to make it tangible and to say, okay. Okay. This is this is what it looked like. This is what it smelled like. I know. Right?

Seth [00:05:48]:
Dig up a building. You’re digging the ground off, and you find this wall. Yes. And you keep digging. You find I mean, I would visit Pompeii when I was in college. I’m like I mean, granted, these are not the actual bodies anymore. They’re castings of the holes that they left behind and stuff like that. Yeah.

Seth [00:06:05]:
But still, like, those are real people hugging when the vesuvius blew up. Sure. Absolutely. Wild. It’s kinda creepy. A little morbid, a little maudlin, but it’s still kinda neat. Like, there’s still and the whole idea of, like, if you you die once when you die, you die twice and some people forget forget you.

William Attaway [00:06:21]:
Mhmm.

Seth [00:06:21]:
And then never forgotten. So they’re they’re still living in a way.

William Attaway [00:06:24]:
Yeah. You you dig up a wall and you’re the first person that’s touched that wall in something like 5 or 6000 years. Like, that’s just crazy, man. That’s just that’s Did

Seth [00:06:35]:
you touch it in there? Yeah. I was in Mount Edmond well before it blew up recently.

William Attaway [00:06:39]:
Uh-huh.

Seth [00:06:40]:
And they encourage you there. There’s so much rock here. Take a take a rock with you. I have a rock here. Nice. They they they went at Pompeii. They said, leave this stuff alone. And they’re like, it’s gonna explode at some point.

Seth [00:06:50]:
We’re getting more. Don’t worry about it. Like, I mean, literally, it reproduces its own rocks kind of thing. Right. But, it was kind of cool. It’s something like this rock at some point might have blown up, like, came up, you know, years millennia ago. It’s just neat.

William Attaway [00:07:07]:
Totally.

Seth [00:07:08]:
So how did you find your way into so went to college, and I remember we talked before you took a break, had kids, had family, thinking, like, I wanna torture myself some more and go back to college and get a PhD. You have to be somewhat crazy to do that. But all the more power to you, you did it.

William Attaway [00:07:24]:
That’s funny.

Seth [00:07:25]:
But but, like, how did you find joy into leadership, coaching, pastoral work, entrepreneurship, all that good stuff?

William Attaway [00:07:31]:
Well, long before I knew anything about archaeology and long before I started working in the church setting, I was working in the business world. And I started leading teams now about 30 years ago, leading my first team.

Seth [00:07:45]:
So when you’re 10? Yeah.

William Attaway [00:07:47]:
You’re so kind. That’s so kind. Oh, so kind. Oh, my. The, back when I had hair

Seth [00:07:54]:
is really the best. You know? I can sympathize. Yeah.

William Attaway [00:07:58]:
The, the the thing about learning to lead is that it is a different skill, and you can be really good at providing a product or a service. But as you begin to find success and you have to hire people to help you with fulfillment, you gotta lead those people. And leadership’s a different skill. Hard. And so leading teams myself was a big deal. I had been a student of leadership since I was 15. I had a high school teacher

Seth [00:08:24]:
too off. 10? Mhmm. You’re not doing far.

William Attaway [00:08:27]:
Well, I wasn’t leading it that way. I was just I was a student, but I had a a high school teacher who invited me to attend a leadership conference. He saw something in me I didn’t see in myself. And

Seth [00:08:36]:
It happens a lot. Teachers see stuff like that’s my background. People thought I was a journalist. I became a journalist. If I was a marketer, I became a marketer. I’m like, how did you guys see this? I didn’t.

William Attaway [00:08:46]:
That and that’s what he saw. And so that’s almost 4 decades ago. And so as I’m looking at

Seth [00:08:51]:
Again, when you were 10.

William Attaway [00:08:52]:
Absolutely. Absolutely. That’s right. I, I became a student of leadership and understanding the power of a leader. And then I began leading teams myself, and then I began working with other people to help them lead better. Mhmm. And really for almost 30 years now, working with leaders to help them grow and thrive, to help them understand that they can do this. That is one of the great joys of my life, to help a leader get better.

William Attaway [00:09:17]:
Because when you help a leader to grow Yeah. You’re not just helping one person. You’re helping every person on their team. You’re helping every client they will ever serve. You’re helping one of the best leaders.

Seth [00:09:27]:
Geez. Yeah.

William Attaway [00:09:28]:
Right?

Seth [00:09:28]:
Yeah.

William Attaway [00:09:29]:
You’re helping their spouse. You’re helping their kids all by helping one leader. And so that’s why I do what I do because I get to help a leader that and the ripples from that reach out and touch so many people.

Seth [00:09:40]:
So the pastoral work kind of falls into that too because you’re leading

William Attaway [00:09:44]:
In a different way. Flock. Absolutely.

Seth [00:09:46]:
Is that right? Come Jewish. I don’t know. Flock. Right?

William Attaway [00:09:49]:
You Yeah. Sure. Absolutely.

Seth [00:09:50]:
Is that right? Right?

William Attaway [00:09:51]:
Yeah.

Seth [00:09:51]:
I don’t know.

William Attaway [00:09:52]:
Church, congregation, flock.

Seth [00:09:54]:
Congregation, flock. And flock’s a little bit more demoralizing. Yeah. We’ll go with flock. There you go.

William Attaway [00:09:58]:
I mean, the idea of of, I think, leadership in a in a nonprofit or church setting.

Seth [00:10:03]:
Oh, that seems tougher because

William Attaway [00:10:05]:
no budget. Well, right. You don’t have the you don’t have the budget. You do What’s the budget? But you also don’t have the thing that most leaders use as leverage over the people they lead, which is a paycheck. Yeah. Now you’re leading volunteers. Well, see, volunteers can leave anytime they want to.

Seth [00:10:21]:
Mhmm. I try to keep them interested and engaged.

William Attaway [00:10:25]:
You have to inspire. You have to encourage. You have to No pressure. Right? You have to lead through a pure I think in a purer way because you don’t have the leverage of a paycheck to hold over.

Seth [00:10:35]:
Yeah. So it’s kind of it’s kind of a new challenge. You’ve it did the whole leadership in the corporate sense for a while. You did it as a coach.

William Attaway [00:10:45]:
Mhmm.

Seth [00:10:45]:
And then you’re like, hold my hold my beer, I guess, or wine or whatever. Hold my drink and let me see if I can do this in a church setting, which is a challenge. I mean, I see I mean, the synagogue used to belong to. It was impossible to keep a rabbi because it was it was very hard to keep people coming back and find the right personality and all that stuff. It’s tough.

William Attaway [00:11:09]:
Yeah. It is tough. You know, I’ve been at the church I lead today. It’ll be 20 years in a few weeks. Right? Wow. And and I’ll tell you.

Seth [00:11:17]:
That’s the vacation to keep the pastor there. Geez.

William Attaway [00:11:20]:
Yeah. Well, it’s it’s it’s not been the easiest road, I’ll tell you. Yeah. You know? But it it is it is a testament to the to the people who have been patient. It is refusing.

Seth [00:11:31]:
Alright. Doctor Williams a little off today. I’ll give you a day. Yeah.

William Attaway [00:11:35]:
Or, oh, you know, people left, people transitioned out of the area, people moved. We live in a very sad.

Seth [00:11:41]:
Yeah.

William Attaway [00:11:41]:
Place. It’s tough. You know, people in the DC area come here. They’re here for 3, 4, 5 years, and then they are transferred or deployed somewhere else. Yeah. So you don’t get

Seth [00:11:51]:
It’s tough.

William Attaway [00:11:51]:
You’ll get people who are here for generations, typically.

Seth [00:11:54]:
It’s tough. Yeah. You’re you’re on right in the Reston area. Right?

William Attaway [00:11:58]:
Yeah. The the church is in Reston. Yeah. That’s how I Oh, really?

Seth [00:12:01]:
I have a good memory.

William Attaway [00:12:02]:
That’s great memory. Yeah. Well done.

Seth [00:12:03]:
Woo. I I I was a guest. I mean, DC, Reston, it’s

William Attaway [00:12:06]:
kinda, you know, kinda goes hand in hand.

Seth [00:12:09]:
So you’ve been doing this for a while. You’ve I mean, you’ve been doing the church thing for 20 years, doing the leadership thing for 30 years, like I said, since you’re 10. You know? And I mean, seriously, you can say more about an entrepreneur than someone who does it almost for free pretty much, you know, or for, like, a stipend in the church and then also as a business. So he you’ve seen both sides of entrepreneurship

William Attaway [00:12:34]:
Mhmm.

Seth [00:12:35]:
And of leadership and of Yeah. Guiding people.

William Attaway [00:12:40]:
Yeah. For sure. I mean and though into the the soup there that that, my father and my grandfather were entrepreneurs.

Seth [00:12:48]:
I was listening to blood. Yeah. My wife married you. I was like, oh, this is not good.

William Attaway [00:12:55]:
My grandfather started a kid’s clothing store back in the fifties. You know? Wow. My dad started a traditional advertising agency back in the seventies. You know? Wow. Think think radio and TV, newspaper, you know? And and so It’s in

Seth [00:13:09]:
your it’s in your blood. Yeah.

William Attaway [00:13:10]:
Yeah. I mean, it’s it’s something that I got to watch up close and personal growing up and see the the good, the bad, the ugly and learn.

Seth [00:13:18]:
The upside down, the left and right. Exactly. All the crazy stuff. Yeah.

William Attaway [00:13:22]:
And so now the knowledge base that I pull from when I work with clients is not just my own journey as an entrepreneur, starting my own business, my own coaching.

Seth [00:13:30]:
Guy went through, grandpa went through.

William Attaway [00:13:31]:
Watching what they went through. And it’s, you know, now almost 30 years of leaders that I have been working with and coaching from And they’re entrepreneurs.

Seth [00:13:40]:
Oh, yeah.

William Attaway [00:13:40]:
Oh, yeah. From solopreneurs up to, you know, $1,000,000,000 corporation executives.

Seth [00:13:46]:
That’s wild.

William Attaway [00:13:47]:
Helping them to navigate the waters that they’re in. That’s a knowledge base that I bring to bear for my clients now to help them navigate what they’re doing.

Seth [00:13:55]:
That’s amazing.

William Attaway [00:13:57]:
The thing is you can’t see the whole picture when you’re in the frame. You just can’t Oh, absolutely.

Seth [00:14:01]:
You you almost always need a coach or an adviser or a friend or a mentor.

William Attaway [00:14:05]:
This is why I’ve had coaches for decades, Seth, because I need somebody to see what I can’t see, to look from the outside of the different perspective. Yes.

Seth [00:14:14]:
Hey, William, try this out. Right. Oh, my God. I did not think of doing that.

William Attaway [00:14:19]:
Right. Have you thought about

Seth [00:14:22]:
Exactly. Or, hey, pastor, what about this?

William Attaway [00:14:25]:
Right. None of us

Seth [00:14:27]:
know it all.

William Attaway [00:14:28]:
None of us know it all. And if I can learn from the experiences of other people through a code, then I might can avoid some of the ditches they drove into.

Seth [00:14:37]:
Some. Keep that in mind.

William Attaway [00:14:38]:
You you you will

Seth [00:14:39]:
still hit your own ditches.

William Attaway [00:14:40]:
Of course.

Seth [00:14:41]:
Sometimes with the same ditches slightly differently.

William Attaway [00:14:43]:
But if I hit fewer, then I can go faster.

Seth [00:14:47]:
Yeah.

William Attaway [00:14:47]:
And I can go slower.

Seth [00:14:48]:
Oh, I love that. Yeah. If you were, I can go faster. I love that.

William Attaway [00:14:52]:
Yeah.

Seth [00:14:52]:
You can teach people how to go faster because they can avoid your ditches.

William Attaway [00:14:55]:
That’s exactly it. If I can help you go faster than you would have gone on your own and I can help you go farther than you would have gone on your own.

Seth [00:15:02]:
I love it.

William Attaway [00:15:03]:
Would that be worth it for your business? Absolutely. Mine too.

Seth [00:15:08]:
It it it makes sense. And it’s and I feel like this I mean, you’re in an industry, like, I’m in an industry that is saturated.

William Attaway [00:15:15]:
Yes.

Seth [00:15:16]:
There’s I mean, actually both. There’s a lot of pastors too, but we’re not talking about that one. But there’s a but there’s a lot of business coaches, and there’s a lot of, like, product designers, digital marketers out there. How you set yourself apart? And I think what you can like, what you bring to the table is that you come from a legacy of entrepreneurs. You come from a legacy of helping a lot of entrepreneurs over 30 years. You’re not just this this guy who hangs up a shingle saying, I’m a coach. You’re like, I’m a coach because I fell into being a coach. I realized that this is needed.

William Attaway [00:15:44]:
Yeah. I

Seth [00:15:44]:
think it’s really neat.

William Attaway [00:15:46]:
Yeah.

Seth [00:15:46]:
It’s not like it’s less of an industry, more of a more of a call to serve kind of thing.

William Attaway [00:15:52]:
Absolutely. And

Seth [00:15:52]:
a paycheck, which is nice to have.

William Attaway [00:15:54]:
Well, I I just like everybody else, I like to eat and live indoors. You know? So, I mean, this you gotta have a way

Seth [00:15:59]:
to can’t be sure, but, you know There

William Attaway [00:16:01]:
you go. I mean, the the goal is to really if I can help people to win

Seth [00:16:08]:
Yeah.

William Attaway [00:16:09]:
That is my win.

Seth [00:16:11]:
That’s that’s great. Yeah. I

William Attaway [00:16:12]:
was on the the the a call session this morning with a client, and he was sharing. He spent the first 20 minutes of our session sharing all the wins since his last call. Oh my god. Right?

Seth [00:16:24]:
It’s a multiple. And I

William Attaway [00:16:25]:
was, oh, yeah. He was just just Boom. Boom. Boom. Boom. Boom. Boom.

Seth [00:16:28]:
You’re like, hey.

William Attaway [00:16:29]:
We talked about this, and I executed this. And, oh, look at this. Look what happened. And and I I hear this. No. I

Seth [00:16:33]:
and you’re like, you feel good about yourself because he’s feeling so good about himself.

William Attaway [00:16:36]:
Well, that’s it. My biggest win is when my clients win.

Seth [00:16:39]:
I love it. And and you get paid too. That always helps. Of course. Well Hey. Did you ever imagine?

William Attaway [00:16:45]:
No. I think I think it’s a good thing for people to make investments in themselves and in their growth.

Seth [00:16:50]:
I think people take it more seriously when they put some skin in the game.

William Attaway [00:16:53]:
Well, if you don’t, you won’t.

Seth [00:16:56]:
Oh, no. You’re not well, you’re you’re full of these good things. Maybe they all bat me in any There you go. Might be. Might be. So, William, what is the best thing about being an entrepreneur? Because I’m not you’ve been corporate. You’ve been out of corporate for a while now. But what’s the best thing about being an entrepreneur and doing it non profitly and for profit?

William Attaway [00:17:17]:
I think the best thing for me is that I never get bored. Yeah. You know, I this is this was a challenge for me early on because you you’re in a position, you know, whether it’s I I was in sales. I was in, you know, different different positions, and it was it was like, okay. You do the same thing every day, same thing week after week after week. Go to this meeting. Go to this meeting again. It feels like a carbon copy of the last meeting.

Seth [00:17:41]:
Why are we having this meeting? Right.

William Attaway [00:17:42]:
We did this already. We’ve done this 45 times. Like, why are we doing it again? And and the it just it tends to I get bored. And the beauty of entrepreneurship is there is not any day that is like any other day, and I never get bored.

Seth [00:17:58]:
That’s awesome. So on the other side of things, what keeps you up at night besides trying to come up with a sermon every Sunday. I

William Attaway [00:18:04]:
don’t know

Seth [00:18:05]:
how you guys do it. I don’t know how rabbis do it. I don’t know how pastors do it, how priests do it. I mean, I guess I can because I do a newsletter every week. You know? I I I get it. So if he hits you and you kinda go with it, but, like, wow. Well, it’s it’s

William Attaway [00:18:19]:
it, you know, it’s 10:10 to 12 hours for me to put together a talk. And that’s whether it’s for sure. And that’s whether it’s for the church or whether it’s when I speak at a conference, you know, 10 hours to put together a talk. But the ones for the church, you only use once, you know, a conference talk. I can give multiple times and do.

Seth [00:18:37]:
Oh, you can’t you can’t duplicate. I guess you can’t do I guess you can jive off of a sermon. Like, last week, we talked about this. I’ll do a series. Sure. Yes.

William Attaway [00:18:45]:
I’ll do a series. Right. Going through a book I did, I walked through the book of Exodus,

Seth [00:18:50]:
year before that. That’s a fun one.

William Attaway [00:18:52]:
It is. I loved it.

Seth [00:19:08]:
Hey. Whole book. Get done. That’s the one next. Let’s get to how you do.

William Attaway [00:19:12]:
I think I think Exodus is the cornerstone, the Hebrew Bible. I mean, I think that’s That’s terrible. That is that is huge. So That’s

Seth [00:19:21]:
the most constipating one too because, you know, as Jews, we have to eat a lot of a matzah.

William Attaway [00:19:25]:
Oh, absolutely. Oh. I mean God. I kinda like matzah. Don’t tell anybody.

Seth [00:19:31]:
Yeah. Because you’re not Jewish. Have you tried to cut the fish?

William Attaway [00:19:37]:
I have. I’ve I’ve participated in mini seders.

Seth [00:19:39]:
In DC area, you kinda I’m sure you have. Many seders.

William Attaway [00:19:42]:
I I have been. Yeah.

Seth [00:19:44]:
Oh, kikoto fish is an acquired taste. I don’t mind it. But Oh,

William Attaway [00:19:46]:
it’s an acquired it’s not I have not acquired it, but it it is. It’s like scrapple

Seth [00:19:50]:
up here. It’s it’s very bizarre.

William Attaway [00:19:52]:
Yeah. Not acquired that one either. Yeah.

Seth [00:19:54]:
No. Scrapple’s a little bizarre too.

William Attaway [00:19:56]:
I have that. Yeah.

Seth [00:19:57]:
Why is the most important thing to carry with you all the time?

William Attaway [00:20:03]:
The most important thing that I carry with me all the time.

Seth [00:20:06]:
Yeah. Other than a Bible and a notebook and all that stuff. No. No. No. Simple stuff. Let’s go let’s go deep here.

William Attaway [00:20:14]:
Gosh. You mean a physical thing that I carry with me all the time?

Seth [00:20:17]:
It can be as metaphysical

William Attaway [00:20:19]:
Oh. Is Oh, well, there you go.

Seth [00:20:20]:
You can go as deep as you want. When you’re a pastor,

William Attaway [00:20:23]:
no rush. The the the the the gimme answer is is my faith, you know, because it’s such a part of who I am. Yeah. And it it is really what it it’s what empowers me to do what I do the way I do it. You know, when I got

Seth [00:20:40]:
you through the PhD program.

William Attaway [00:20:41]:
Oh, there’s that.

Seth [00:20:42]:
There’s there’s

William Attaway [00:20:43]:
that. That’s something. Right? And it it it empowers me to help leaders to listen and to hear what they’re saying and to hear what’s under what they’re saying.

Seth [00:20:52]:
Mhmm.

William Attaway [00:20:52]:
And to help them to to see something in in a mirror that they couldn’t see before.

Seth [00:20:57]:
I love it.

William Attaway [00:20:58]:
It helps me to see people in a different way. See beyond their mistakes and their failures, see beyond their arrogance. You see beyond yeah. Yeah. I mean, that’s what empowers all of that. So that’s something that I would carry every day.

Seth [00:21:11]:
Yeah. There you see is, you know, it kinda goes with your Bible and your notebook and your laptop and your phone and all other stuff. But I I hate when people they they question, like, wait a minute. I’m like, Roy, come on. You gotta give me something. I got some really deep ones. Like Yeah. My left pinky toe, and this is why I’m like, woah.

Seth [00:21:31]:
Okay. We’re gonna

William Attaway [00:21:32]:
have to carry that with you everywhere you go. I mean

Seth [00:21:34]:
You said.

William Attaway [00:21:35]:
It kinda weird if you didn’t. Like, you know Yeah.

Seth [00:21:37]:
Or there’s a story there if there isn’t. Yeah. Absolutely.

William Attaway [00:21:41]:
So what what do

Seth [00:21:42]:
people find you where can people find you online? Where’s your main hangout?

William Attaway [00:21:46]:
So you go to catalyticleadership.net, and you can find out more about all the things I do, including the podcast that you mentioned that I host. Yeah.

Seth [00:21:53]:
And there’s a book. There’s a book.

William Attaway [00:21:54]:
Found out about the books that I’ve written. Absolutely. My last one was catalytic leadership, came out in 2022. You like catalytic? I do. I do. It it comes out of

Seth [00:22:04]:
my story. The name to it. It’s like a

William Attaway [00:22:06]:
like Yeah. Well, I went to college originally as a pharmacy major.

Seth [00:22:10]:
Oh.

William Attaway [00:22:11]:
And so I got I was in pre pharmacy for a year and a half till I got to organic chemistry. And Yeah. Yeah. That that’s,

Seth [00:22:18]:
like, my biological anthropology class. Yeah.

William Attaway [00:22:21]:
That’s the point at which you decide, you know, that’s the washout point that they designed into the program. And it worked. It washed me right out. But in What did you

Seth [00:22:29]:
leave college with?

William Attaway [00:22:31]:
What I leave college with? Yeah. Well, I dropped out twice, before I finished. What was your interest rate? I stopped wasting money, and I was like, this is dumb. I’m gonna stop doing this. I finished with a bachelor’s, in religion with a minor in history.

Seth [00:22:45]:
Oh, and that kind of kind of moved into the PhD. I mean, that’s that’s nice. And he was not people always say, oh, history. It’s I mean, I was a history major with the Myers in anthropology and political science and a concentration in journalism. Then I got on 4 years. I had no idea that I got on 4 years, but I did.

William Attaway [00:23:01]:
Well done.

Seth [00:23:02]:
Year round school and that’s we do. You know, winter session, summer session. Winter session, summer session every year except for the last year.

William Attaway [00:23:07]:
There you go.

Seth [00:23:07]:
But I find that the history I mean, I would my big thing was civil war history. I mean, you live in, like, the hotbed of civil war history right there, man. That’s true. Is, like, where it all happened. It was right there. We have one battlefield for good measure for Gettysburg. Yeah. Very well north of the Which is amazing.

Seth [00:23:22]:
Gettysburg, I think, was the I think my it’s my favorite not favorite. It’s kind of weird to say. It was my favorite of all the battlefields. I lived out there for a year and a half.

William Attaway [00:23:29]:
Really? You visited that 2 years ago for the first time, and I was

Seth [00:23:32]:
just more days. How many days did you do?

William Attaway [00:23:36]:
Oh, just one.

Seth [00:23:38]:
Is it that in a day?

William Attaway [00:23:39]:
Well, well, see, that’s the thing. It left so many things that we wanna go back and see. Good. I can go back.

Seth [00:23:46]:
I did about 5 months of on the weekends exploring that field, and I still wanna go back. I mean, I got sick of it after 5 months. I mean, I was a journalist on South Central Pennsylvania. Mhmm.

William Attaway [00:23:55]:
So

Seth [00:23:55]:
that was tough. But what do you do on the weekends? There’s nothing to do besides Right. Either Cal Tip or you go out to or you go out to the battlefield and walk around. So, I mean, I found different nooks and crannies I never knew existed.

William Attaway [00:24:07]:
It’s it’s amazing. It really is.

Seth [00:24:09]:
It’s a it’s a very well done battlefield museum battlefield thing. So Yeah. Well, awesome. William, thank you so much for being on. This is so much fun.

William Attaway [00:24:17]:
Seth, I’ve so enjoyed the conversation. Thanks for having me.

Seth [00:24:19]:
Made it in 23 minutes, and it flew by.

William Attaway [00:24:22]:
I mean, right? It always does.

Seth [00:24:24]:
Yeah. Always does, my friend. And on that note, we’ll see everyone next time.

Intro Voice Guy [00:24:28]:
That was a great show. If you’re enjoying Entrepreneur’s Enigma, please consider giving us a review in the podcast directory of your choice. Every review helps us reach new listeners. If you like Entrepreneur’s Enigma, consider the other shows on the Marketing Podcast Network at marketing podcast dot net.

Seth [00:24:49]:
Goldstein Media hopes you have enjoyed this episode.