From Corporate Burnout to Creative Freedom Thato Dadson’s Entrepreneurial Journey

September 15, 2025 Seth Goldstein Entrepreneur's Enigma 00:20:420.00M 0 Comments

Thato Dadson is a business owner, award-winning videographer, and podcaster dedicated to telling powerful stories and helping creatives thrive. A graduate of Wilmington University with a degree in TV Studio Production and a minor in Multimedia and Design, Thato began his career in television as a camera operator, editor, and assistant for Positive Promotions in New Castle, Delaware, and later as a reporter and on-air talent for WHO?Mag TV. His portfolio includes filming major events such as the Philadelphia Flower Show and the Philadelphia Auto Show.

In 2013, Thato transitioned from television to branding and marketing, and by 2017, he left his corporate role at Verizon to launch his own business. Today, as founder of 23 Journeys, LLC, he specializes in photography, videography, and creative storytelling, while hosting the podcast 23 Journeys: A Network for Creatives. Thato’s work has earned him multiple local awards in Bucks County, Pennsylvania, including the 2024 Bucks Happening Award for Top Local Wedding Videographer.

Whether behind the camera or behind the mic, Thato’s passion is creating impactful visuals, building connections, and inspiring others to chase their creative goals.

Key Moments

05:00 Father’s Influence on Business Mindset

10:11 Valuing Personal vs. Corporate Work

12:05 Managing Photography’s Financial Uncertainty

14:47 Recognize Strengths and Build Gradually

Find Thato Online

https://www.tdadsonimages.com/about-us

https://www.23journeyscreative.com/

https://www.linkedin.com/in/thatod/

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About the Author
Seth is a former journalist turned digital marketer. He started his own agency in 2008 at the start of the banking crisis. Great timing, right? In 2010, after being a consumer of podcasts since 2005-ish, Seth ventured into doing his own podcasts. He started with Addicted to social media that eventually morphed into Social Media Addicts. Both of these shows have been of the web for a few years now. Currently, in addition to Goldstein Media, Seth's agency, he hosts two podcasts: Digital Marketing Dive and this one. He also has a weekly newsletter called Marketing Junto. To say he's busy is an understatement, but he enjoys every minute (well for the most part).

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