Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with high-end organic growth and content services. 

Beyond client work, Mariya is a contributor to Search Engine Land and writes a newsletter titled Attention Deficit Marketing Disorder (ADMD). She’s originally from Zhytomyr, Ukraine and currently lives in New York City.

Key Moments

06:37 Tried freelancing while awaiting green card processing.

09:53 Lawyer helped create unique, meaningful business name.

13:15 Flexible schedule allows spontaneous New York exploring.

15:18 PTSD deeply affects her daily interactions.

16:57 Knowledge enables informed decision-making and action.

Find Mariya Online

https://kalynamarketing.com

https://www.admdnewsletter.com

https://www.linkedin.com/in/ria-delano

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods

iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

Follow Seth Online:

Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me

Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth On Mastodon: https://socl.bz/@seth

Seth’s Marketing Junto Newsletter: https://MarketingJunto.com

Transcript Provided By Castmagic.io

Intro Voice Guy [00:00:14]:
You’re listening to Entrepreneur’s Enigma, a podcast about the ups and downs of the entrepreneurial journey. Every week, your host, Seth Goldstein, interviews entrepreneurs from all walks of life about their entrepreneurial journeys. From store owners to fortune 500 CEOs, we all have stories to tell. So sit back and join us for the next 20 or so minutes while we explore the entrepreneurial world.

Seth [00:00:49]:
Hey, everyone. Welcome to another edition of the Entrepreneurs Enigma podcast. I’m, as always, by now, you should know who the heck I am, but I’m Seth, your intrepid host. Today, I have a good buddy of mine, Maria Delano. I got it.

Mariya Delano [00:01:03]:
Yes, sir.

Seth [00:01:04]:
I got it. I got it. I got it. I got it. It’s not that hard a word, but I got whatever. We’ll move along from there. We’re talking is always hard. Talking is

Mariya Delano [00:01:12]:
always hard. Yeah.

Seth [00:01:13]:
Maria is a digital marketer extraordinaire. She is a writer for search engine land.

Mariya Delano [00:01:20]:
Yes.

Seth [00:01:21]:
There’s so many out there. It’s like, which one is it? Which one is it? Which one is it?

Mariya Delano [00:01:24]:
Is it MarTech or search engine land or search engine journal? Yeah.

Seth [00:01:27]:
Is it and now it’s on by SEMrush and it’s like, oh my god. Everything’s all over the place.

Mariya Delano [00:01:31]:
It’s crazy.

Seth [00:01:31]:
But, she she writes for a search engine land. She writes for was attention deficit marketing disorder?

Mariya Delano [00:01:37]:
Yes.

Seth [00:01:38]:
I got that right.

Mariya Delano [00:01:39]:
Yes. It is.

Seth [00:01:40]:
I like that. Being someone’s ADD.

Mariya Delano [00:01:42]:
ADHD. Yeah. Yeah.

Seth [00:01:44]:
I like that. That was cute. I like that. They’re nice. They’re both little little hat tip to being neurospicy. I like that. And so that’s a great it’s on ghost It goes to the mass, which we all love. That’s where marketing chintos on.

Seth [00:01:56]:
So, you know, we Yes. We recommend each other, and that’s always fun. So yeah. So Maria is originally from Ukraine, but you can’t tell because she has hardly any accent. She’s not enough to be exotic, and that’s about it.

Mariya Delano [00:02:08]:
Yeah. Enough for people to think I’m from some weird area of the US or from Canada or something. And I do get very confused when I see her from. Yeah.

Seth [00:02:17]:
You know, Ukraine by and then so let’s get this straight. So starting Ukraine, went to the Philippines. Yes. Then she got paid, paid, paid, paid, paid, paid to go to school at NYU Abu Dhabi.

Mariya Delano [00:02:32]:
Yes.

Seth [00:02:33]:
They paid her to go, which is awesome. I mean, I mean, you get to NYU alone in Abu Dhabi, which is pretty cool. Yeah. And then paid to go, which is awesome. And then I awesome. That’s the way they go.

Mariya Delano [00:02:47]:
Yeah. Save

Seth [00:02:47]:
your parents save your parents a lot of scratch there.

Mariya Delano [00:02:49]:
Oh, a lot. Yes.

Seth [00:02:50]:
And then And NYU alone. And when there’s is NYU also a private school?

Mariya Delano [00:02:54]:
Yes.

Seth [00:02:55]:
No. It’s private. Private. So you see that right there is a small fortune. Mhmm. And they paid you, which is, like, yes. Stick it to the man. I

Mariya Delano [00:03:04]:
love it. And then ended up in New York proper. I guess the NYU called it.

Seth [00:03:09]:
Well, I know you have well, didn’t your hubby go with Cornell after

Mariya Delano [00:03:11]:
you met

Seth [00:03:12]:
your hubby?

Mariya Delano [00:03:12]:
Yes.

Seth [00:03:13]:
You were in your proper right away. You were, like, the steps.

Mariya Delano [00:03:15]:
New York state.

Seth [00:03:17]:
You’re in New York State, but you but you don’t tell New York City person about New York State. It’s the kind of it’s kind of the California thing with the North, Middle, and South.

Mariya Delano [00:03:25]:
That is true.

Seth [00:03:26]:
Don’t get long. The city does not or the state doesn’t like the city. The city is, we’re better than everybody. Yeah. Kinda thing.

Mariya Delano [00:03:32]:
There is a bit of that.

Seth [00:03:34]:
Well, so you went from Ithaca where it’s gorgeous.

Mariya Delano [00:03:36]:
It is.

Seth [00:03:37]:
Red pun. It actually is gorgeous. Yeah. And then you’re now you’re finally in New York City

Mariya Delano [00:03:42]:
Yes.

Seth [00:03:43]:
Living your best life.

Mariya Delano [00:03:44]:
Yes. In Manhattan. Yeah.

Seth [00:03:46]:
In Manhattan, it’s not only in New York City, in the the the center of it all, which I won’t say I can’t really own up to that because I’m from Philadelphia. And I love Philly way more than New York. But my dad’s from New York, so I can I can like it somewhat? So

Mariya Delano [00:04:00]:
Just a little. You know?

Seth [00:04:01]:
Just a little.

Mariya Delano [00:04:02]:
Give it a good

Seth [00:04:03]:
grace. Yeah. Manhattan, I couldn’t live there. I couldn’t live. I can’t even live in Philadelphia. Philadelphia Philadelphia is too weird.

Mariya Delano [00:04:09]:
Philadelphia is too weird.

Seth [00:04:11]:
Oh, no. We own it.

Mariya Delano [00:04:12]:
Yeah. I know. I love that.

Seth [00:04:13]:
We’re, like, hold we’re, like, hold hold our beer. We’ll show you weird.

Mariya Delano [00:04:18]:
I love that, actually. I’m I’m I’m a big fan of weird.

Seth [00:04:21]:
Too seriously. Yeah. Exactly. But New York takes themselves too seriously.

Mariya Delano [00:04:25]:
It does. Yeah. Everybody here is full of themselves, including me, I will say to a little bit You’re

Seth [00:04:29]:
not that full of yourself. But you’re now

Mariya Delano [00:04:32]:
About being in New York, I’m a little full of myself. You know? I gotta finish.

Seth [00:04:35]:
You’ve only been there you’ve only been there for a year. You can’t be a fool yourself. Yeah. Come on now. It’s

Mariya Delano [00:04:38]:
pretty quick. It’s pretty quick.

Seth [00:04:40]:
It hits you quickly. Exactly. Exactly.

Mariya Delano [00:04:42]:
It learns you. So how

Seth [00:04:44]:
so how does how this whole entrepreneurial journey get started? Did you, like, come from Abu Dhabi, travel up to Cornell with your hubby or boyfriend hubby at that point?

Mariya Delano [00:04:54]:
Yeah.

Seth [00:04:55]:
Like, you know, and then decide you guys can do your own thing or did you work for companies? Like, how this whole, like, endeavor start?

Mariya Delano [00:05:01]:
Alright. So there’s Is

Seth [00:05:02]:
it just like, alright. She’s alright.

Mariya Delano [00:05:04]:
I’m ready. I’m ready. Because I’ve been, like, digging in my, like, past the past year. So I’ve been looking at, like, my old notes and, like, digging up memories from my teenage years and things like that. And what I uncovered, which I forgot until recently, was that I wanted to own a business when I was, 13.

Seth [00:05:22]:
Everyone and everyone and everyone knew you wanted to do that before you did.

Mariya Delano [00:05:27]:
Yeah. Yeah. It seemed like it. But I remember now, because I found my notes, I would go to the bookstore and sit on the floor reading Entrepreneur Magazine and, like, Inc. And Forbes, like, in middle school. 14? Yeah.

Seth [00:05:40]:
Alright. You are a weirdo. I love

Mariya Delano [00:05:41]:
Entrepreneur Magazine.

Seth [00:05:42]:
I love it.

Mariya Delano [00:05:43]:
So I opened those, and then I I started googling what freelancing was when I was 14, and I was really disappointed to realize I wasn’t allowed to legally do it till I was older.

Seth [00:05:54]:
Yeah. I think in the states, you can’t freelance till you’re 18.

Mariya Delano [00:05:57]:
Yeah. But I

Seth [00:05:57]:
mean, you can’t work legally until you’re 14 with parents’ permission. 16

Mariya Delano [00:06:04]:
Limited hours.

Seth [00:06:05]:
Limited hours. And then I think 18, no holds barred.

Mariya Delano [00:06:09]:
Yeah. And in most other countries, like, where I lived, it was 18. So I was like, well, I can’t do this, but I wanna learn all about it. And so I had a phase of trying to learn all about freelancing and planning. What would I do when I’m, like, older. That’s cute. Yeah. And then when I turned 18, it was like, well, I should take my education seriously.

Mariya Delano [00:06:26]:
So I kind of forgot all about it for a while to the point that I had to dig up my notes. And the way I actually ended up doing it was kind of an accident.

Seth [00:06:35]:
Most of the happens. Yeah.

Mariya Delano [00:06:37]:
Yeah. I was waiting for my green card, didn’t have work authorization initially. So I was just trying to figure out what to do. And when I did get it, after all that plotting, I applied to some jobs. And in the meantime, I was, thinking, well, why don’t I give this freelancing thing a try? I’ve always been kinda curious about it. Let me just do it on the side. And what happened was within 2 weeks, didn’t get anything from the job applications yet. No interviews, not or nothing.

Mariya Delano [00:07:04]:
But I had 2 clients on Upwork, that were paying me a 100 an hour. And I’m like, wait. You know what? I don’t wanna apply to jobs anymore. I’m just gonna do this.

Seth [00:07:15]:
Yeah. And your and your other half is like, go for it.

Mariya Delano [00:07:17]:
Yeah. Because, if you did before that, when he was like, what are you doing with freelancing? This is unstable. This is gonna take you too long. It’s not like we have savings.

Seth [00:07:25]:
And you’re like, hold my beer. Watch 2 clients.

Mariya Delano [00:07:28]:
Yeah. And when I showed him the invoices from those 2 and the rates, he was like, you know what? Yep. You do what you want. I’m not gonna argue with this. I think you’re not

Seth [00:07:36]:
He’s a lawyer now. So he Yes. He,

Mariya Delano [00:07:38]:
he, he’s actually kinda

Seth [00:07:39]:
which is kinda handy for your contracts.

Mariya Delano [00:07:41]:
It is. Well

Seth [00:07:42]:
You you you have in house counsel literally.

Mariya Delano [00:07:45]:
I can’t afford him.

Seth [00:07:48]:
Take him dinner. Eat him.

Mariya Delano [00:07:53]:
He’s not allowed to be my counsel, but he does point me in the right direction a fair bit.

Seth [00:07:57]:
I would say Oh, he can’t go. Oh, right. It’s a conflict of Yep. Inter oh. Oh, I forgot about that. Yeah.

Mariya Delano [00:08:03]:
But he does point me where I need to go, so does still help a fair bit.

Seth [00:08:06]:
He he can advise sort of, like, you can go over there. You can go over there.

Mariya Delano [00:08:10]:
Yeah. You might wanna take a look at this. Yeah. You might wanna ask somebody about that. Right? Things like that. No conclusions, but guidance.

Seth [00:08:18]:
He’s like, hypothetically.

Mariya Delano [00:08:21]:
Perhaps you might wanna look at this word. Alright. Yeah. Things like that.

Seth [00:08:24]:
Exactly. Exactly. Because I’m doing I’m doing some startup work with a with a company that is doing an anti jargon and anti jargon legalese AI. Oh. I came out until it launches because I’m like, you know, it finds hidden clauses in the contracts. I’m like, I can’t wait for it to happen.

Mariya Delano [00:08:41]:
Okay. When it launches, please send me a link because I think my husband would love to look at that. He’s been, like, obsessed with legal tech and AI, and he’s been trying to follow everything he can.

Seth [00:08:51]:
So Oh, legal AI is legal and AI alone is an oxymoron. But then you go there’s a lot of them and but none none of them seem to be good. This one seems to be pretty good. And I can’t say who they are because I’m not sure. I’m assuming say what I said already. So

Mariya Delano [00:09:07]:
Okay. Well, we will wait till Yeah.

Seth [00:09:08]:
But it’s a good thing. I I mean, I’m excited. I’m an adviser for them. So I’m excited.

Mariya Delano [00:09:12]:
That’s so cool.

Seth [00:09:13]:
Yeah. I’m excited. You heard it here first, folks. Alright. What’s Seth up to now? Yeah. Like, seriously, that’s what it usually is for me. Exactly. But something else is so then so you started freelancing.

Seth [00:09:23]:
When did when did your whole how do you say the name of your company?

Mariya Delano [00:09:27]:
Kalena Marketing.

Seth [00:09:28]:
How how when did I Kalena. Kalena, how did I get started? Is that right away or is that soon after?

Mariya Delano [00:09:34]:
Or Very soon after. It was basically the same business. Originally, when I made that Upwork account and started freelancing, I had, like, a sole proprietorship under my name. And then after a

Seth [00:09:43]:
couple months scary.

Mariya Delano [00:09:44]:
It was. Yeah. And then after a couple months of doing it, I was like, okay. You know what? I’m serious about this, so let me actually do this right. So, you know, I hired

Seth [00:09:52]:
Oh, I see that. Yeah.

Mariya Delano [00:09:53]:
Hired a lawyer, through the local, like, business union, got all the paperwork together, made an LLC. And the reason it’s the name that it is was because I was sitting trying to pick what would be a name that nobody else has because I don’t want to clash. But also I wanted to make sense. So it was like, let me pick 2 words. 1 of them will be something unique, one of them will actually tell people what we do. So it was Kalina because the war in Ukraine had just started, because this was 2022. This would have been March, March, mid March. So it was recent, and, I wanted something that reminded me of the heritage.

Mariya Delano [00:10:29]:
Right? And also I figured not many companies named with Ukrainian words. And Calabrio

Seth [00:10:34]:
tries north Northeast Philadelphia. You might bump into a few. Yeah. We’re gonna take a quick break, hear from our sponsors, and get right back to the show. Yes.

Mariya Delano [00:10:42]:
Oh, yeah. But in Ithaca, there weren’t many. Ithaca, there weren’t many.

Seth [00:10:44]:
Ithaca, you’re a priest.

Mariya Delano [00:10:45]:
Right. Exactly. Yeah. So Ithaca

Seth [00:10:47]:
is like, where’s Ukraine Ukraine? Yeah. Is it near Ohio? Because no one knows where Ohio is outside the outside the states.

Mariya Delano [00:10:54]:
So Even I forget where Ohio is.

Seth [00:10:56]:
It’s for NASA, Pennsylvania. Right?

Mariya Delano [00:10:58]:
Right. It always is.

Seth [00:10:59]:
For NASA, Pennsylvania, right below New York. It’s a

Mariya Delano [00:11:01]:
great Yeah. We would pass through it when we would do road trips, and I’d be like, right, Ohio’s here. Every time. It would

Seth [00:11:06]:
be a surprise. Ohio’s just there. Oh, you’re in Ohio.

Mariya Delano [00:11:09]:
Right. You’re right there. Well, yeah. So I picked this word because it was one of my like, the words I like the sound of, and also it’s a symbol. It’s, these red berries, and and I would draw them a lot when I was younger. Like, whenever I would make Ukrainian style art, I would often draw them because I like drawing them so it’d fit. And then marketing was to actually explain what we do. So, Polina, marketing.

Mariya Delano [00:11:30]:
Unique and, understandable. One word for you. One word for making sense to people.

Seth [00:11:36]:
And then and and you and then when did you start running for the search engine land? I remember I remember I remember I remember you starting getting all excited. Your first article came in because we follow each other on social media. Was it last year or this year? It was last year.

Mariya Delano [00:11:50]:
Year. No. It was not this year. It was, I think I got in in May, and then it took a while for them to publish the first piece because I was low in the queue for a bit, which was okay. They were working through a lot of people. So I think the first article would have come out in July last year.

Seth [00:12:07]:

23. Oh, 23. Yeah.

Mariya Delano [00:12:09]:
And this year, I’ve honestly not been great. They’ve been chasing me all year, and I haven’t submitted one.

Seth [00:12:16]:
You gotta get on that, my friend.

Mariya Delano [00:12:17]:
I do. I was just thinking about it this morning. God, I need to submit it. Yeah. So I need to get back to that, but I am still there, and I will be back.

Seth [00:12:26]:
Good. Absolutely. You’re active on LinkedIn constantly. You know? And you’re

Mariya Delano [00:12:30]:
Yeah. I tried to.

Seth [00:12:31]:
Doing your newsletter. You know? You’re on Blue Sky. You have been on Blue Sky longer than I have, I think.

Mariya Delano [00:12:37]:
Yeah. I need to open that again. People are on it again.

Seth [00:12:40]:
Blue Sky is going crazy right now.

Mariya Delano [00:12:41]:
Thing. Everyone kind of abandoned it for a while, and it seemed like, okay. This one’s dead. So I, like, logged off, forgot all about it, deleted the app.

Seth [00:12:47]:
You got the Mastodon. Yeah.

Mariya Delano [00:12:49]:
Yep. Yep. And then Mastodon’s been more consistent. And then threads exists, I guess, too, and I occasionally check it mostly for journalists because they hang out there. But, yeah, LinkedIn, I would say I’m on there all the time. Newsletter, other publications, Slack communities, things like that.

Seth [00:13:05]:
That’s wild. That’s wild. Yeah. So what’s so since you kind of have only done entrepreneurship, what’s the best thing about being an entrepreneur in your your

Mariya Delano [00:13:15]:
mind? Honestly, it’s I love the schedule flexibility still. I love being able to, especially living in New York, I love being able to decide, oh, I wanna go to this landmark or something or this really popular spot. I’m just gonna book off my calendar so I can go there at, like, Monday, I don’t know, 11 AM or 2 PM when there’s nobody around, and I’m gonna do my work at a different time. That’s still my favorite. It doesn’t get old.

Seth [00:13:41]:
Your work at a coffee shop where you want when you want on your own terms.

Mariya Delano [00:13:45]:
Exactly. It’s like, are we having a meeting? Up to me.

Seth [00:13:48]:
I love it. I love it.

Mariya Delano [00:13:49]:
I love it. Yeah.

Seth [00:13:50]:
Well, what keeps you well, then on the flip side, what keeps you up at night?

Mariya Delano [00:13:54]:
Feeling like I’ve let people down. Feeling like I owe people things that I haven’t delivered or that I’m not doing good enough job. I always care about doing well by people, and I care a lot about just people in general.

Seth [00:14:12]:
In this in this world, you cannot have too much empathy.

Mariya Delano [00:14:14]:
It’s painful sometimes.

Seth [00:14:16]:
It’s no. It’s painful, but you can’t have too much.

Mariya Delano [00:14:18]:
Yeah. I guess. I have a painful amount of empathy. But it’s it so that means when I make mistakes, as all of us do, right, inevitably, I feel terrible about it.

Seth [00:14:27]:
Too bad.

Mariya Delano [00:14:28]:
Yeah. And I often still remember things I have done to let somebody down, like, a year ago. Like, and also making hard choices. Right? Like, having to fire people or having to say no or having to

Seth [00:14:41]:
No’s hard.

Mariya Delano [00:14:42]:
No’s hard. Yeah. It was

Seth [00:14:44]:
powerful, but it’s hard.

Mariya Delano [00:14:46]:
It’s still hard. I don’t know if it’s gotten any easier. Firing people as well. Not easy.

Seth [00:14:51]:
Yeah. No. It’s not you. It’s not you. It’s me. I thought it was good as far. It’s not you. It’s me.

Mariya Delano [00:14:56]:
Yeah. It’s it’s it’s it’s tough. And,

Seth [00:14:59]:
It’s tough. Yeah.

Mariya Delano [00:15:00]:
I think about that.

Seth [00:15:01]:
It’s not it’s just not working out. That kind of thing.

Mariya Delano [00:15:03]:
Yeah. Mhmm. Mhmm.

Seth [00:15:04]:
I hear you. I hear you. Mhmm. So then what’s the most important thing to carry with you all the time? You can go as woo as you wanna get on this.

Mariya Delano [00:15:11]:
Carry with me as in, like, a physical object or, like, metaphysically?

Seth [00:15:15]:
You can go both. You can do do one. Whatever you want.

Mariya Delano [00:15:18]:
My trauma. Okay. That’s the one my mind went to. I I have PTSD, like, properly diagnosed and all, and that means that affects, like, everything. Right? Every the way I look at the world, the way I talk to people, the way I respond to things. And I’ve had to learn to be very, very, very explicit about it and very mindful of it for myself and for myself.

Seth [00:15:41]:
Own it.

Mariya Delano [00:15:43]:
Yeah. And own it and own up to it. So usually when people work with me a lot, I tell them and I remind them, like, when things pop up or when something affects it. And I also have to triggers. Remember my triggers. Yeah. Because I have to remember to be

Seth [00:15:55]:
That’s the worst when you forget when you forget the triggers. I got PTSD from my 6 years of journalism and the things I saw as a journalist. And

Mariya Delano [00:16:04]:
can imagine. Yeah.

Seth [00:16:06]:
And, you know, 16 years later, I’m like, ah, crap. I just got triggered.

Mariya Delano [00:16:10]:
Yep. Yep.

Seth [00:16:11]:
And then I go go I don’t co crawl. And now I got permission to control and crawl into a hole or anything. But there were there were times, like, when I go by an accident scene, like, I had to pull over and catch my breath.

Mariya Delano [00:16:21]:
Yeah. Like,

Seth [00:16:21]:
I had a full on panic attack. Yeah. Like, it was, like, crazy. And it’s, like, the subconscious is insane.

Mariya Delano [00:16:28]:
Yeah. And that’s, I guess, why my mind went there. It’s like, what do I always carry with me? It’s always there. It’s always there.

Seth [00:16:33]:
It’s also important to know. Mhmm. It’s always important to know half the balance knowing you have this what makes you unique. Yeah. And sometimes knowing that’s gonna trigger you, so you’re gonna go that way. If you, you know, the other direction for those who are listening, not watching my hands here, my yeah. Should be a better not the benefit if you spin it that way.

Mariya Delano [00:16:57]:
Oh, definitely. Yeah. And that’s why knowing about it is so important. I agree. I because you can make better decisions. You can be like, yeah. You can decide not to do it and do something else. Or if you do have to do it for one reason or another, you can mitigate it.

Seth [00:17:09]:
Yourself.

Mariya Delano [00:17:09]:
You can prepare yourself. You can prepare others around you. You can get enough support. You can have accommodations that you need. You can have even maybe rest, right, and a break right after when you know something’s gonna trigger you.

Seth [00:17:20]:
You can go meditate, like, oh my god. I need to take a break. Exactly.

Mariya Delano [00:17:24]:
Yeah. Yeah. And, you can do that if you don’t know about it or forget about it or ignore it. And that makes it much harder to keep going. Right? Yeah.

Seth [00:17:31]:
Absolutely. Absolutely.

Mariya Delano [00:17:33]:
That’s my answer.

Seth [00:17:35]:
Pretty deep answer. And I was like, woah. While it was in the 15th that’s the first time that one came up.

Mariya Delano [00:17:40]:
I wasn’t expecting that either.

Seth [00:17:42]:
Hey. It’s what makes the podcast fun. It is. But, anyhow, our pre our pre our pre podcast got a little dark too. So, yeah,

Mariya Delano [00:17:49]:
it’s fun.

Seth [00:17:50]:
Yeah. It was it was fun. It was fun. We went all over the place with our pre podcast. I

Mariya Delano [00:17:54]:
love it.

Seth [00:17:54]:
It wasn’t recorded. Pardon me as if we’re talking. I’m like, I should record some of that. That’s pretty fun.

Mariya Delano [00:17:59]:
I don’t know. I think it was a little question.

Seth [00:18:02]:
It was a little question. It was a little little wackadoo. Just a minute. Yeah. So people can find you on LinkedIn as your one of your big stomping grounds. Eventually, Blue Sky because where all the SEOs and marketers are going now. Mastodon is a big one for you.

Mariya Delano [00:18:17]:
Yes.

Seth [00:18:17]:
And this is where we hang a lot.

Mariya Delano [00:18:18]:
My newsletter. And, I would say search engine land again soon.

Seth [00:18:25]:
Soon. You need the articles you put a

Mariya Delano [00:18:27]:
The old ones are there, so you can already find me. And

Seth [00:18:30]:
There’s more than 1 too, so this Yeah. They can go read them. Yeah. They might be out. They may go back and edit 1 and update it because Google sneezes and there’s new new information.

Mariya Delano [00:18:39]:
You know, weirdly enough, most of them have lived lived up to the updates for the most part. I don’t know how. They’ve been okay.

Seth [00:18:46]:
Bravo. Thank

Mariya Delano [00:18:48]:
you.

Seth [00:18:48]:
That’s an accomplishment. That’s an accomplishment.

Mariya Delano [00:18:51]:
Yeah. I think it was because I was so hyper focused on what Google seemed to be, like, trying to do in the future because I’ve been really into the helpful content updates since the drop down. Like, okay. This is the future. This is all I’m paying attention to.

Seth [00:19:02]:
Unhelpful content updates.

Mariya Delano [00:19:04]:
Yep. Yep. But that meant, I guess, I focused maybe in the right direction a little more, but also definitely luck. It’s it’s both. Right?

Seth [00:19:12]:
It’s all it’s all luck.

Mariya Delano [00:19:13]:
It’s always both. Luck.

Seth [00:19:14]:
Yeah. Yeah. It’s always both. Well, Maria, thank you so much for coming on. This has been so much fun.

Mariya Delano [00:19:19]:
Yes. It’s been great.

Seth [00:19:20]:
And so long in coming, and, you know, we’ll see everyone Yeah. Next

Mariya Delano [00:19:25]:
time. Yeah. Thanks.

Intro Voice Guy [00:19:26]:
That was a great show. If you’re enjoying Entrepreneur’s Enigma, please consider giving us a review in the podcast directory of your choice. Every review helps us reach new listeners. If you like Entrepreneur’s Enigma, consider the other shows on the marketing podcast network at marketing podcast dot net.

Seth [00:20:01]:
Goldstein Media Hopes you’ve enjoyed this episode.