Ian Truscott On Intrapreneurship And The Side Hustle

Ian Truscott is the CMO of the Spotler Group, an advisor/coach and host of the Rockstar CMO podcast.

From teaching himself to code during night shifts as a sysadmin, Ian’s successful career has taken him from product development to being a three-time CMO passionate about taking B2B technology to market. Aside from these leadership positions at marketing software vendors, his broad perspective comes from leading consulting practices within agencies (including a stint with the madmen at McCann), advising vendors and clients as an industry analyst and strategic consulting with his Rockstar CMO advisory practice while living and working in the US and Europe.

Ian believes the role of marketing is to create ART (Awareness, Revenue and Trust), and he shares this perspective as an occasional speaker, frequent blogger, writer for industry publications and podcaster.

Find Ian Online





If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

Follow Seth Online:

Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me

Seth Goldstein | LinkedIn: LinkaedIn.com/in/sethmgoldstein

Seth on Mastodon: https://masto.ai/@phillycodehound


Learn more about your ad choices. Visit megaphone.fm/adchoices

Avatar photo
Host/Producer/Chief Bottle Washer
About the Author
Seth is a former journalist turned digital marketer. He started his own agency in 2008 at the start of the banking crisis. Great timing, right? In 2010, after being a consumer of podcasts since 2005-ish, Seth ventured into doing his own podcasts. He started with Addicted to social media that eventually morphed into Social Media Addicts. Both of these shows have been of the web for a few years now. Currently, in addition to Goldstein Media, Seth's agency, he hosts two podcasts: Digital Marketing Dive and this one. He also has a weekly newsletter called Marketing Junto. To say he's busy is an understatement, but he enjoys every minute (well for the most part).

Leave a Reply