Larry Easto has delivered professional services for more than forty years, serving clients as a lawyer, consultant, and coach.

Despite the apparent differences in these roles, his approach was more facilitative than authoritative. Instead of telling clients what actions they should or shouldn’t be taking, Larry helped them understand their current situation in order to make the most appropriate decisions to achieve their desired results. As part of this decision-making, careful consideration was given to potential opportunities and threats associated with each option.

At the end of every decision-making process, it was the client’s decision—not Larry’s direction—as to the appropriate action to be taken.

Like many professionals, Larry struggled with marketing professional services. He freely admits that whatever professional services he delivered were done by choice, whereas whatever marketing was done, was done by necessity. Also like many professionals he would rather serve existing clients than look for new ones.

After trying a business school type introductory marketing course, he recognized that conventional marketing theory has little relevance for marketing professional services. A strong advocate of experience being the best teacher, Larry rounded out his marketing education by learning what successful professionals did to generate more new business and then modified these best practices into his own approach to generating new business.

As passionate about helping others learn as he is about his own lifelong learning activities, it was not in the least surprising that Larry would be sharing his lessons learned with others. From his first book in 1993 until the present time, he has written and published about thirty hard copy books, short eBooks, and video courses.

Consistent with the approach of learning from the experience of others, this instructional content is experiential in its approach. Instead of being subjected to traditional pedagogical “shoulds” and “oughts” users learn from the experience of others; readers and viewers are guided through the process of applying what they have learned from the content to their own circumstances. As was the case with his delivery of services, Larry’s approach to helping others learn is more facilitative than instructional and directive.

Key Moments

[04:12] Business and personal planning intertwined journey.

[10:37] Daily exercise kept my energy levels high.

[14:44] Ideal clients must align with personal brand.

[18:04] Stranger gifted me an origami bird.

Find Larry Online

https://larryeasto.com

https://www.linkedin.com/in/larryeasto

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Transcript Provided By CastMagic.io

Intro Voice Guy [00:00:14]:
You’re listening to Entrepreneur’s Enigma, a podcast about the ups and downs of the entrepreneurial journey. Every week, your host, Seth Goldstein, interviews entrepreneurs from all walks of life about their entrepreneurial journeys. From store owners to fortune 500 CEOs, we all have stories to tell. So sit back and join us for the next 20 or so minutes while we explore the entrepreneurial world.

Seth [00:00:49]:
Hey, everybody. Welcome to another edition of the Entrepreneur’s Enigma podcast. I am, as always, your host, Seth. Today, I have a Canadian. Hence, the reason why if you’re watching the video, I’m wearing my Niagara Falls Canadian hat complete with a Canadian flag in honor of Larry Eastow, who is a lawyer, a business coach, an author, a Canadian, so he’s a really nice guy. He actually is a comedian that actually epitomizes, I think it’s the right word, a Canadian. He’s a nice guy.

Larry Easto [00:01:20]:
Wow. You

Seth [00:01:21]:
know that? Because I hear some Canadians. There are some salty Canadians from what I hear. So

Larry Easto [00:01:25]:
yeah. We’ve got some well, we’re human beings, and some of us are nice and some of us aren’t. It’s just just kinda shakes out that way.

Seth [00:01:32]:
It’s not quite like the US where it’s like, it depends on the debt.

Larry Easto [00:01:38]:
No comment.

Seth [00:01:39]:
No comment.

Larry Easto [00:01:40]:
No comment.

Seth [00:01:41]:
So so Larry’s up in Toronto, where it’s gorgeous and cold, but not snowy today. Oh, I’m not gonna and yeah. So how have you you say you’re a lawyer, a former lawyer? You’re not a business coach now. You’re a recovering a recovering lawyer. A recovering lawyer.

Larry Easto [00:02:01]:
Well, it it being a lawyer is kinda like being an alcoholic. You never really stop.

Seth [00:02:06]:
Yeah.

Larry Easto [00:02:06]:
It’s just one of those things. But, no, I I, practiced law for a whole bunch of lot whole bunch of time, and then I I left law and did some consulting, and then some coaching, and then some writing, and some teaching, and some training, and and,

Seth [00:02:20]:
I

Larry Easto [00:02:21]:
don’t know whether I have a short attention span or there’s just Yeah. Too many things I wanna wanna do and learn. That’s great.

Seth [00:02:27]:
I mean, that’s how you should that’s how it’s that’s the idea of being an entrepreneur. And I find a lot of lawyers. Did you ever work in a firm when you first got out, or did you always just have your own shingle?

Larry Easto [00:02:37]:
Oh, no. I’m a I’m a I was a a lawyer and an entrepreneur by default. I I,

Seth [00:02:42]:
Oh, wow. You’ve been an entrepreneur the whole whole time.

Larry Easto [00:02:46]:
Yeah. Well, I I I I’m probably the world’s worst employee. I I really don’t like, I I when I was I I worked for for a couple of lawyers in small firms, and, I was trained in terms of look after your clients. They’ll always look after you. And these guys kind of had dollar signs in their eyes, and and we had disagreements about how the clients could be served and what the clients really needed. And a couple of couple of of discussions that did not end well. So I thought, well, you know, in in order me to serve clients the way I wanna serve them, and I I think they deserve to be served, I I’ve gotta run my own show. Yeah.

Larry Easto [00:03:30]:
Absolutely. So I started my own practice, and I thought, oh, wait a minute. I’m running a business now. What’s this all I didn’t wanna do this. What happened? Woah. See what happens when you follow your goals. So yeah. And that was that was kinda cool.

Larry Easto [00:03:41]:
And that that that opened it, you know, that that opened my mind away it changed shift my mind from from employee to to self sufficiency, self responsibility.

Seth [00:03:55]:
Yeah.

Larry Easto [00:03:55]:
And it just opened so many doors. Just so many doors.

Seth [00:03:59]:
And today it was kinda so it was a kinda natural progression because once you figured out, oh, crap, now I’m an entrepreneur, not just a lawyer. You kinda learned how to do the business, and then you became a business coach and all that stuff because you you kinda figured stuff out and can share it with others.

Larry Easto [00:04:12]:
Oh, yeah. Yeah. I I I it’s funny because I I didn’t I knew what planning was because I took community planning in law school, but I didn’t know what business planning was. And once I started to do business planning and thinking, hey, this this is really way cool. And as I got more into it, I realized business planning, well, you know, one person business, business planning, personal planning, it’s all the same thing. So from there, I got into the motivational kinds of things and the mindset and and all of those squishy woo woo areas. And I found there’s a a really nice fit between between doing business and and personal development. So that’s been my journey for the past probably 15, 20 years.

Seth [00:04:54]:
There you go. So so you were a lawyer, and now and you branched off. You’re like, alright. I can do that still. I mean, I’m sure you I mean, do you still do you still have your shingle? Do you still

Larry Easto [00:05:03]:
Oh, no. No. No. No. That’s that’s long ago. That’s long ago.

Seth [00:05:06]:
That’s long that’s long gone. You did kind of like alright. I’m done with that error.

Larry Easto [00:05:09]:
That was probably 5 lifetimes ago. Oh,

Seth [00:05:13]:
so you’re a cat?

Larry Easto [00:05:15]:
Yeah. Kinda like that. Well, no. No. No. I I I did we used to have a neighbor who said I reinvented myself every 5 years.

Seth [00:05:23]:
Hey. That’s the way to do it.

Larry Easto [00:05:24]:
Yeah. I kinda liked it, but then I, you know, I I was doing something, and I wanted to use that image. So I figured, okay. So every 5 years I haven’t done it quite every 5 years. I it’s more like every 15 or 20, but we only knew that

Seth [00:05:37]:
we’re short. That’s a little that’s that’s a little bit more normal. People pivot every 10 to 15 years or 15 to 20 years. They rediscover themselves versus every 5 years. I feel like the younger generations now. Now I saw the old the younger whippersnappers, they they pivot they pivot Every every 2 years, they change companies. And I’m like, how do you just getting started in that company? You’re just figuring stuff out.

Larry Easto [00:06:05]:
You’re just figuring out how you

Seth [00:06:07]:
are in that company, what you are. Like, how can you change so often? It doesn’t look good, you know? Yeah. And and it’s like, you know, but I mean, yeah, 20 years is that’s 2 decades when you think about it. That’s a long time too. It’s trying to find a happy medium between pivots. You know, that kind of Yeah.

Larry Easto [00:06:22]:
Yeah. Yep. Yep.

Seth [00:06:25]:
So so now so then what made you write books? Like, what how many books have you written so far?

Larry Easto [00:06:32]:
31 that I’m I’m claiming. 31 or books or book equivalents. I I I went to a workshop, after I started consulting. I went to a workshop, to learn how to to market consulting services. And and, it was it was okay. But partway through it, the the guy said, you know, if you really wanna do well as a as a consultant, you gotta write a book. And I thought, hey. This could be cool.

Larry Easto [00:07:00]:
So I stayed for the, the he did a half hour thing on writing writing a book. And I’ve always been an avid reader. I, I I learned to read probably before I went to school. I don’t know how that happened, but I I I probably did. And I remember coming home from the library with armorfuls of books. So I’ve always been a huge book fan. And so I thought, yeah, I I I could do this. And, I I played with the idea and started writing and continued writing.

Larry Easto [00:07:33]:
And all of a sudden, I I found myself with a book, and it was kind of cool. And I I had a a friend who was a printer and and and, graphic designer So

Seth [00:07:43]:
you’re self published?

Larry Easto [00:07:44]:
Yeah. Well, interesting story. Totally self published. Didn’t know what I was doing. There were no manuals. You know, that the, dummies books hadn’t come out then, so there are no manuals in the way. So I just kind of blundered my way on through. Came out with the first part, and I really liked it.

Larry Easto [00:07:59]:
It was really good. And I was at a trade show, selling my book. It was a business small business trade show selling my book. And I was talking to a nice lady. We got along really well and talked to lots of nice people. Didn’t think about it again, and and, she left. She got a copy of my book, and she left. And later on, I was looking at the cards and got this card from somebody from somebody from Doubleday.

Larry Easto [00:08:20]:
I was thinking, who is that? I don’t remember that person. Turns out that she took the book to Doubleday. They liked it. They really liked it. And Doubleday said, can we buy rights to the 2nd edition? I’m saying, try me. Just try me. And so it worked out really well. But the the what’s cool there is is that I had 4 or 5000 of my own books signed in.

Larry Easto [00:08:41]:
I think, what am I gonna do with these 4 or 5000 of my own books? So I said to a marketing guy person, what do I do with this? And she says, oh, you got any contacts with an organization that could buy them and put their stickers on and give them away? And I said, sure. So I’ve been talking to folks at, Toronto Vineyard Bank, which was one of our big five. And I just beef before I talked to them, I talked to her and said, can I talk to them? And she said, sure. And she said, and when you’re talking to them, tell them about this, that, and the other stuff. Long story short was that they weren’t too big. They didn’t like my books. My the first edition, but they liked what we had in mind for the second edition. Oh.

Larry Easto [00:09:20]:
So they bought a 115,000 copies of the second edition in in the little mass market size. We’re gonna

Seth [00:09:28]:
take a quick break, hear from our sponsors, and get right back to the show. Yeah.

Larry Easto [00:09:32]:
And gave away in the branches. Oh, yeah.

Seth [00:09:35]:
That’s a big that’s that’s a big that’s a big coo. That’s pretty

Larry Easto [00:09:38]:
wild. Indeed. Indeed. And and I thought this was kind of kind of fun. So later on, I was talking to one of the senior people there, and I said, do you want another book? And he said, what do you have in mind? I said, well, I can do a little marketing book. They said, oh, let’s take a look at it. So I did a little marketing book, more business for your business, took it to them, and they bought 56,000 copies of that one. But but Wow.

Larry Easto [00:10:04]:
They wanted me to go on a speaking tour. Hello? Wow. Wow. So so the dream of a lifetime going on speaking tour from west to east. I I did 21 presentations in 17 locations in 10 days, and it was a blast.

Seth [00:10:20]:
It was a blast. That’s exhausting.

Larry Easto [00:10:23]:
Well, when this came up, I I was belong to Wells Club, and I was talking to one of the trainers, and he said, hey. I got I got this crazy stupid thing I’m doing in 4 weeks. How do we get you ready for it? And so he

Seth [00:10:35]:
had had the stamina. Yeah.

Larry Easto [00:10:37]:
Yeah. So he had me pumping iron. Just pumping oh, yeah. Oh, like an hour every day for for 6 days. And we went on the tour, and and, the very last time, I was with the senior vice president. We’re we’re driving back from Saint Catherine’s down by Niagara Falls. And he’s driving, and he says, how do you do that? And I said, how do you do what? And he said, you’re almost as fresh today as you were in Vic in Vancouver. And I said, oh.

Larry Easto [00:11:04]:
And and he said, have you done anything special? I said, well, not since I’ve been on tour. But before I was on tour, it was working out like crazy.

Seth [00:11:12]:
Yeah.

Larry Easto [00:11:12]:
So it was a it was a blast. It was great.

Seth [00:11:15]:
That’s awesome. So and and so this whole time, you so at that point, you’re writing these books. Were you still a lawyer at that time, or you’re kinda

Larry Easto [00:11:21]:
Oh, no. No. No. That was that was that was long after long after.

Seth [00:11:24]:
So that was your, like, your second renaissance. Was it I mean, a

Larry Easto [00:11:28]:
a Yeah. Yeah. Yeah. Yeah. I get it’s it’s funny. I get I get more credibility as a former lawyer than I ever did as a practicing lawyer. No.

Seth [00:11:37]:
That’s that’s awesome. That’s fantastic.

Larry Easto [00:11:39]:
People what I was surprised about, people saw it as an opportunity to take out their favorite bitches about lawyers. Whereas now, two things. I don’t have to listen to lawyers’ jokes anymore or even laugh at them.

Seth [00:11:53]:
Yeah.

Larry Easto [00:11:53]:
And and people people want the inside scoop on lawyers. So Right.

Seth [00:11:58]:
You have it. You’ve you’ve loved it. You know? It’s I’m

Larry Easto [00:12:00]:
also a storyteller, so I can make up stories.

Seth [00:12:03]:
You can make good stories. I’m sure you have lots of stories that you can just, like, change the names on and make it so it’s it’s Oh, yeah.

Larry Easto [00:12:09]:
Oh, yeah.

Seth [00:12:10]:
Copacetic and all that stuff. Yeah. Yeah. Yeah. So what’s so in your mind, since you’ve been, you tried the the in house thing, was, like, man, this isn’t working for me. And you’re and you’re a, you know, evergreen entrepreneur. You’re this that’s what you do. Right.

Seth [00:12:23]:
What is the best thing about being an entrepreneur in your mind?

Larry Easto [00:12:29]:
It changes. Of course. I think when I started, the best thing was being able to say yes. And now that I’m in my legacy project, I I think the best thing is being able to say no.

Seth [00:12:44]:
Oh, that’s good. I like that. Yeah. Because it it helps.

Larry Easto [00:12:47]:
Oh, yeah. Yeah. Yeah. You know, when you’re starting out when you’re starting out, you gotta gotta be nice to everybody and and, you gotta gotta kick a lot of the tires. You gotta you gotta, you know, try a lot of clients. And after a while, you’re like, you know, I don’t like dealing with people like this. I don’t like dealing with people like that. I don’t like dealing with people this and who are there.

Larry Easto [00:13:08]:
So I’ve I’ve learned to say no politely. Mhmm. And and if if it’s something I don’t wanna get involved in, I can usually find someone else who can do it.

Seth [00:13:19]:
That’s kinda key. You say no, but I know somebody.

Larry Easto [00:13:22]:
Yeah. Oh, yeah.

Seth [00:13:23]:
That’s that’s helpful. The other I mean, if you have to say no, you don’t know somebody that is what it is. Yeah. You do a pull. And but also so it’s no say no politely and that you might have somebody for them.

Larry Easto [00:13:34]:
Exactly. Okay.

Seth [00:13:35]:
I like that.

Larry Easto [00:13:36]:
When I was when I was practicing, my my practice area was small business, so I dealt with a lot of entrepreneurs, small business people. I’m not confrontational. I’m just not confrontational at all. I had somebody come in hey. Yeah. What can I say? And had a had a protection to our client come in, and this this was a nasty, nasty, nasty lady, and and she had a

Seth [00:13:58]:
with the issue that to see. Yeah.

Larry Easto [00:13:59]:
I didn’t even wanna get involved in. And she talked she was talking about what she wanted with her lawsuit, and I’m thinking, I’m not your lawyer. And I was the kind of lawyer that believed that everybody’s entitled to a lawyer, but it didn’t have to be me. So

Seth [00:14:13]:
excuse us. Highlight that. It doesn’t have to

Larry Easto [00:14:15]:
be you. It didn’t have to be me. She was really nasty piece of work. And so I knew just who I’d refer to. So I referred her to a lawyer who let who considered himself the biggest, meanest, nastiest son of a bitch in the valley. And it was a match made in heaven. You know, she was happy with him. He was happy.

Larry Easto [00:14:33]:
He was so happy with her that he made he referred nice clients to me.

Seth [00:14:38]:
So you’re the nice lawyer. He’s that. Yeah. And he’s just, perfect. That works. Find your find your vertical, the nice lawyer.

Larry Easto [00:14:44]:
Absolutely. Absolutely. Ideal clients. You know, ideal clients that, you know, not once I started writing and and doing some some marketing stuff and and small business kinds of things, I came up with the concept of ideal clients. You know? So the ideal client has to match my personal brand and wear a match made in heaven. But it’s a disconnect. It’s it’s just gonna be hell. And and so so that’s that that I I enjoy saying no.

Larry Easto [00:15:10]:
Thank you, but no.

Seth [00:15:10]:
You enjoy saying no. I love that.

Larry Easto [00:15:12]:
Yeah. I do. I do. I’m an introvert, so I don’t I don’t like going to You’re an introvert.

Seth [00:15:17]:
That sucks.

Larry Easto [00:15:18]:
When I when I was when I was in school, I loved parties. I didn’t know about introversion then, but now I I realized I get tired too soon. So I’m I’m claiming So you’re an

Seth [00:15:26]:
ambiver you’re so you’re introverted ambivert?

Larry Easto [00:15:29]:
Something like that. Yeah. If if it’s a fun time, you get

Seth [00:15:31]:
You get to a point and you’re like, alright. I’m done. I gotta go home.

Larry Easto [00:15:34]:
Oh, yeah. Oh, yeah. Yeah. Yeah. Yeah. Sometimes it’s 2 o’clock in the afternoon, but that’s another story.

Seth [00:15:39]:
That’s a whole nicer for another day. So then on on then on the flip side, being an entrepreneur, this it’s not all sunshine and rainbows. So what keeps you up at what keeps you up at night as a entrepreneur?

Larry Easto [00:15:51]:
I I don’t have that much problem now.

Seth [00:15:55]:
Okay. That’s good.

Larry Easto [00:15:57]:
I I think when I was starting, it was was finding clients.

Seth [00:16:02]:
Yeah.

Larry Easto [00:16:04]:
And, then it evolved to finding clients that that the relationship was mutually beneficial, that I wasn’t doing the same old, same old, same old thing for them. I think what keeps me up at night now is not keeps me up at night, but gets me up early in the morning, is creativity. I just I I I I just Always going.

Seth [00:16:27]:
Always going.

Larry Easto [00:16:27]:
Yeah. Always

Seth [00:16:28]:
good idea.

Larry Easto [00:16:29]:
Always. Like, 5:30 this morning.

Seth [00:16:30]:
Keep a notepad. Keep a notepad by your bed. Yeah.

Larry Easto [00:16:33]:
Ugh. 5 I can’t read my writing. 5:30 this morning, I’m getting this wave of of of of creative energy. And and, I I I I’ve I’ve learned that I have to respond to it. So I I got up and and recorded a a piece of video for a project I’m working on. And, you know, when I finish this interview, I’m finished for the day.

Seth [00:16:55]:
Good. Yeah. Go go off for a walk, go pump some iron. You know, this you know, but we start at 5:30, and it’s now 11:20. I mean, that’s a that’s a good chunk of time.

Larry Easto [00:17:06]:
That’s a that’s a good day. That’s a good day. And since I would Well, you’ve

Seth [00:17:09]:
earned the right to do that. You’ve earned the right to do that.

Larry Easto [00:17:11]:
Yeah. So I I can go and have a liquid lunch and say, Seth told me I can have lunch because I’ve earned it today, on Tuesday.

Seth [00:17:18]:
There. On Tuesday. It’s Tuesday. Exactly. Go have go have a pint of beer and relax.

Larry Easto [00:17:23]:
Oh, glass of wine. Glass of wine.

Seth [00:17:25]:
Oh, glass of wine. Oh, okay. Okay.

Larry Easto [00:17:27]:
It’s a nice white soap black.

Seth [00:17:29]:
Oh. Sounds good. So then what is the most important thing we carry with you all the time? This can be as woo woo as you wanna get.

Larry Easto [00:17:37]:
Most important thing to carry with me all the time, a positive attitude.

Seth [00:17:43]:
Well, you got that. I can tell you that right now. You got a very good attitude. So

Larry Easto [00:17:48]:
I I’m a big fan of of big believer in you get back what you give out, and and, I found yeah. Yeah. Quick story here. This is a Yeah. This is an or this is a little origami bird. Okay?

Seth [00:18:03]:
Yeah.

Larry Easto [00:18:04]:
And I was in a in a coffee shop last week, and somebody was sitting there just doing this kind of thing. And and I asked him what he was doing. He said, origami. And I said, oh, I know about that. And so I had a had a coffee or tea, and I’m just leaving, and he smiled at me, motioned me over to his table. And and he said, I want you to have this. So he gave me the little bird. Gave me gave me this origami bird.

Larry Easto [00:18:24]:
I had to rephrase that. I gave me the origami bird. And so I got it by my desk as a re reminder that you give back what you give out.

Seth [00:18:31]:
It’s true. A positive energy. Yeah.

Larry Easto [00:18:33]:
Yeah. And if I’m even if I’m in a negative and and I’m in a vile mood, which happens, it it’s, yeah. Just talk right now. You’d be knowing me. It happens. It’s best I’ve tried to get over it. So I it’s positive attitude. And I I think I found that with as long as I’m open minded and positive, there there are no problems.

Larry Easto [00:18:54]:
It’s when I close my mind Yeah. Yeah. Isn’t it? Isn’t it? I mean, when I close my mind or think I’ve got all the answers or or whatever whatever whatever, it’s nothing but problems. But when I just kinda back off and it thinks it thinks it’s really cool, and people give me nice things.

Seth [00:19:10]:
Love it, including origami bird. You never

Larry Easto [00:19:12]:
know when you’re like

Seth [00:19:13]:
it’s awesome. So, Larry, where is the best place for people to find you online?

Larry Easto [00:19:18]:
I’m on LinkedIn. I got a fairly strong profile on LinkedIn, and also my website, larryisto.com. What I’ve done with the website is set it up instead of an information dump. It’s more of a process Yeah. To help people identify one thing they can do. So there’s if there if if there’s one thing you could do, if you wanna do this, click here. If you wanna do that, click there. Oh, there’s also venture.

Seth [00:19:42]:
Yeah. I like that.

Larry Easto [00:19:43]:
Yeah. Yeah. Yeah. And and there’s also, there’s also a free thank you gift there. 26 ways for service professionals to get new business. And We are writers. Yeah. You’ll already expect it

Seth [00:19:57]:
to be spreading on there.

Larry Easto [00:19:58]:
Well, it’s a it’s a thank you for for people tuning in to you and listening to me. You know? And I I appreciate your time. I mean, you know, we we we need the folks out there, and I wanna say thank you. So it’s my way of saying thank you. So just go to the website and pick a free copy there.

Seth [00:20:13]:
Love it, my friend. Hilarious. It’s been so much fun.

Larry Easto [00:20:17]:
Is it time up? I thought we just started.

Seth [00:20:20]:
I know. It flies by so fast.

Larry Easto [00:20:22]:
Yeah. We can do this again.

Seth [00:20:25]:
We’ll have to do this again when your next book comes out. We’ll have

Larry Easto [00:20:28]:
Well, actually, I I do have another project coming out. I’ve, been surprised?

Seth [00:20:33]:
Why am I

Larry Easto [00:20:33]:
not surprised? I have I have a, a video course, transformation video course, and I’ll send you some stuff some some information on that. We can do this. Yeah.

Seth [00:20:42]:
We’ll put that on the show notes. Absolutely.

Larry Easto [00:20:43]:
Something February or March too. Alright. And also, I’ve got a book, you know, the the how to succeed in your professional service business book. We didn’t talk about it. There’s all sorts of cool information in there. I’ll send you a

Seth [00:20:53]:
copy in

Larry Easto [00:20:53]:
the New Year, I’ll send you a copy. Absolutely.

Seth [00:20:55]:
And what I’m I’ll put up all the links to the show notes so people can check it out.

Larry Easto [00:20:59]:
You know? Yeah. It is.

Seth [00:21:00]:
That’s a wealth of information for Larry. That’s

Larry Easto [00:21:02]:
on the website as well. But it’d be it’d be fun for you to have a look at the book, and then we can talk about it. Because there there’s little stories in there that are kinda fun. So I’ll get that out to you sometime probably January.

Seth [00:21:14]:
Sounds good, Larry. And we’ll see everyone next time.

Intro Voice Guy [00:21:17]:
That was a great show. If you’re enjoying Entrepreneur’s Enigma, please consider giving us a review in the podcast directory of your choice. Every review helps us reach new listeners. If you like Entrepreneur’s Enigma, consider the other shows on the marketing podcast network at marketingpodcast.net.

Seth [00:21:52]:
Goldstein Media hopes you’ve enjoyed this episode.