Mordy Oberstein Talks SEO, Brand Marketing, and Entrepreneurship

Mordy is the founder of Unify, a brand development consultancy. He’s also the Head of SEO Brand at Wix and a communications advisor for Semrush. Renowned for his history of repositioning brands successfully, Mordy is also the author of numerous SEO studies, a frequent conference speaker, and sits behind the mic of the SERP’s Up podcast.

Key Moments

[05:26] MLB App Spoiler Mishap

[07:32] SEO vs Brand: Longtime Focus

[12:34] “Morty: Unfiltered Brand Champion”

[16:01] Success Amidst Bureaucratic Constraints

[18:26] Embracing Independence: A Mental Shift

[21:03] “Trust Your Intuitive Frameworks”

Find Mordy Online

https://www.unifybrandmarketing.com/

https://www.linkedin.com/in/mordyoberstein/

https://www.wix.com/seo/learn/podcast

If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: https://gmwd.us/itunes

Podchaser: https://gmwd.us/podchaser

TrueFans: https://gmwd.us/truefans

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fmhttps://gmwd.us/truefans.

Follow Seth Online:

Seth | Digital Marketer (@s3th.me)

Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth On Mastodon: https://indieweb.social/@phillycodehound

Seth’s Marketing Junto Newsletter: https://MarketingJunto.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Host/Producer/Chief Bottle Washer
About the Author
Seth is a former journalist turned digital marketer. He started his own agency in 2008 at the start of the banking crisis. Great timing, right? In 2010, after being a consumer of podcasts since 2005-ish, Seth ventured into doing his own podcasts. He started with Addicted to social media that eventually morphed into Social Media Addicts. Both of these shows have been of the web for a few years now. Currently, in addition to Goldstein Media, Seth's agency, he hosts two podcasts: Digital Marketing Dive and this one. He also has a weekly newsletter called Marketing Junto. To say he's busy is an understatement, but he enjoys every minute (well for the most part).

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