Nick Bennett is the Co-Founder of TACK, a media network and go-to-market firm helping businesses convert demand into revenue through their People-first GTM model. With over a decade of experience in the B2B tech industry, Nick specializes in crafting innovative go-to-market strategies. He is a leading advocate for leveraging the creator economy in B2B marketing to drive meaningful connections and growth. Nick regularly shares insights to help businesses successfully integrate influencer marketing into their strategies. His book, B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, aims to guide B2B businesses in developing impactful influencer partnerships.

Key Moments

[06:13] Rebranding; focus: media, community, after December 10.

[07:49] Running community: engaging, challenging, fosters active participation.

[12:00] Loved your book’s actionable insights, thanks, Nick!

[15:59] Success through strategic connections and consistent content.

[17:05] Concern about no deals and financial security.

[20:02] Laptops enable mobile work; book available everywhere.

[23:52] Review and explore more marketing podcasts.

Find Nick Online

https://www.koganpage.com/marketing-communications/b2b-influencer-marketing-9781398615281

https://www.tackgtm.com/tack-insider

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Transcript Provided By CastMagic.io

Intro Voice Guy [00:00:14]:
You’re listening to Entrepreneur’s Enigma, a podcast about the ups and downs of the entrepreneurial journey. Every week, your host, Seth Goldstein, interviews entrepreneurs from all walks of life about their entrepreneurial journeys. From store owners to fortune 500 CEOs, we all have stories to tell. So sit back and join us for the next 20 or so minutes while we explore the entrepreneurial world.

Seth [00:00:49]:
Hey, everybody. Welcome to another edition of the Entrepreneur’s Enigma podcast. I’m your host, Seth. Today, I invite my buddy, Nick Bennett, who I’ve known for a bunch of years now. He is the host, the cofounder of the go to market strategy cohort community called TAT. It’s online. It’s hatpro.com. New domain name as of today.

Seth [00:01:15]:
As of yesterday. They are realigning things, but it’s a great community for go to markets professionals and all that stuff. He also the writer extraordinaire of the b to b influencer marketing book, where it talks to people about how to be an influencer in the b2b space, which is very interesting. And guess what? It comes out today, not recording day, but on release day of this podcast. 2nd time in doing this where it actually unplanned. This one was completely unplanned. Comes out episode of my podcast comes out on launch day for the author. So, Nick, how are you doing, big guy?

Nick Bennett [00:01:51]:
Excited to be here. Appreciate you. Always love when we get to talk. So

Seth [00:01:56]:
It’s it’s fun. And if you didn’t notice, he’s from Boston. I’m from Philly. So if you need to use closed captioning, don’t feel make us it’s not gonna hurt our feelings. It just is what it is. He’s got a fake Boston accent. I got a fake Philly accent, and we’re just gonna go with it. So who is Nick Bennett besides an author and a community organizer on in the go to market space? Who’s Nick? Oh, and then also the father of adorable kids.

Nick Bennett [00:02:22]:
Yeah. Appreciate that. Yeah. So it’s like, I’ve been in I’ve been in the b to b world, mostly tech, for the last 13 years working in house for series a to series d startups, have gone through multiple acquisitions, have gone through going through an IPO, have gone through a company running out of runway. I’ve gone have been laid off three times. Oh. It’s it’s been a wild ride, but I’ve mostly came up as a field marketer, event marketer, did account based marketing, did customer marketing, moved into the evangelism space.

Seth [00:02:58]:
You’ve been all over the place.

Nick Bennett [00:03:00]:
Oh, all over the place. Yeah. And I also have 3 3 small kids. I have a 6 year old and identical twin girls that are 19 months now.

Seth [00:03:08]:
Oh, wow. I remember they’re born 19 months ago, and they’re identical twins. Wise. Yeah. Apart, I always I will

Nick Bennett [00:03:15]:
So it it’s it’s gotten a lot harder because before, one of them used to have a vein across her nose and, like, it’s starting to fade a little bit. So one has a birthmark on her, like, rib cage. And so

Seth [00:03:27]:
I see you guys say, hold on. Which one are you? Lift up her shirt and say, I’ll let you that one.

Nick Bennett [00:03:31]:
And one of them in in her eye, it’s a so they have blue eyes, but one of them has a little speck of brown in her eye in her

Seth [00:03:38]:
right eye. These are not these are not very these are very subtle differences.

Nick Bennett [00:03:43]:
It’s you have to you have to, like, look at it to be able to tell, though.

Seth [00:03:46]:
But is there a but, also, is there isn’t there always a this is turning to the parenting podcast? Isn’t there always one crazier one than the other one? Like, one’s more docile?

Nick Bennett [00:03:53]:
A 100%. One of them is, like, spicy, kind of like my 6 year old, but then one of them is, like, super laid back, mostly like me.

Seth [00:04:01]:
So you can usually tell by which one’s off the walls.

Nick Bennett [00:04:05]:
Yeah. Yeah. Exactly. The one that’s like one of like, the the spicy one bites the other one. So Oh,

Seth [00:04:10]:
so you know which one it is.

Nick Bennett [00:04:11]:
Yeah. Yeah.

Seth [00:04:12]:
Good. Look at the one with the bite marks.

Nick Bennett [00:04:14]:
Yeah. Yeah. Exactly.

Seth [00:04:16]:
That’s hilarious. So you’ve been doing this for a while, and you finally decide, hey. I’m gonna go fully in on the community. And, I mean, that’s brave because we were talking before the show and the many takes we had fighting with SquadCast at the very beginning. Technology is not my friend some days, but anyhow, we were talking before the show about how, you know, we we we first met in the peak community and how that kind of, like, kind of gone by the wayside. Communities are tough. What made I mean, Intact kind of has an active community. And, Bill, you’re also busting your backside on it.

Seth [00:04:53]:
I mean, you and Mark are really your cofounder are really hitting you up every single day. There’s always something going on in there. I mean, you’ve had to pivot platforms. We just, you know, I don’t remember what different you said this in this take, but you just had to pivot from your URL to tactpro.com. I think it was in the last take. Who knows? Who knows when it came up? The tactpro.com. You gotta get off of audience plus because they ran out of runway, and they’re shutting down. So that’s the video platform you were using.

Seth [00:05:21]:
I mean, it’s life, but, like, how are you finding the community building going? How how’s that going for you?

Nick Bennett [00:05:29]:
It’s it’s definitely tough. I feel like, you know, we’ve gone through a lot of messaging and positioning, like what works, what doesn’t work. I’ve talked to a lot of members, figure out, like, hey. We’ve changed our pricing, like, 20 times. We used to charge way more money, and then we were like, oh, maybe we’ll do less. We had a monthly option. We saw a lot of churns. So we’re like, you know what? We’re just gonna do a yearly option.

Seth [00:05:49]:
Yeah. If you do it, you’re in it, and then, you know, you find value you can’t find value in a month.

Nick Bennett [00:05:54]:
Exactly. And so it’s it’s been good, but we Mark and I, we we, we met a couple of weeks ago, and so we’ve determined that for 2025. Like, our jobs are gonna different.

Seth [00:06:04]:
Person. Let’s just say I met in person.

Nick Bennett [00:06:06]:
You you know each other for a

Seth [00:06:07]:
while now.

Nick Bennett [00:06:08]:
Yeah. Exactly.

Seth [00:06:10]:
Weeks ago, but this is probably what we’ve been doing in this community for longer.

Nick Bennett [00:06:13]:
Yeah. Yeah. We’ve been doing it for almost a year and a half, but what we realized was we need to, like, dedicate time to this to be successful. So 80% of my job in 2025 is gonna be, like, the media network and the community, and, like, we’re rebranding and everything. By the time this podcast launches, it will launch because on December 10th is when it goes live. So by the time the podcast comes out, I will be able to share the new the new landing page and all of that, but 80% of my time will be geared towards that. 20% of my time will be geared towards customers, whereas Mark will kind of be, like, inverted where 80% of his time will be out selling, like, the services side of our business and, like, dealing with clients, and 20% will be on, like, the community.

Seth [00:06:55]:
Yeah. He’ll do his his daily takes, but it and you’ll be doing your daily takes a lot more. We’re gonna take a quick break, hear from our sponsors, and get right back to the show.

Nick Bennett [00:07:07]:
Exactly. Well and we realized, like, the only reason we’re surviving is because of the services side of the business. Like, that’s thriving. Like, it probably drives 90% of our revenue. So if we focus less on that, we’re not gonna be around anymore. But

Seth [00:07:20]:
Yeah.

Nick Bennett [00:07:21]:
We need to dedicate time on this because we do truly think that it can actually turn into something a lot better if we have focused dedication.

Seth [00:07:30]:
Exactly. I find that a lot of businesses are trying to do communities. I mean, a lot of them are trying to do podcasts, which is I’m thrilled about. I’m thrilled because come talk to me. I do podcasts, coaching, all that stuff. But, like, my whole thing is is that but they’ll have a lot. I know Justin Levy, who we all know, he was at Demandbase. Now he’s at Ziminfo.

Seth [00:07:49]:
He has a community that he’s running, and those were always fun to do. And but it’s kinda interesting when you think about it. They’re hard. And you’re constantly putting out, like, like, hey. What do you think of this? What do you think of that? What do you think of this? What do you think of that? And then, eventually, people are starting to pick up saying, hey. This is a daily activity. I wanna be in here and respond to these things.

Nick Bennett [00:08:08]:
100%. Well, fun fact about the the ZoomInfo community is, we actually helped build them that. They hired TAC originally. Nice. ZoomInfo was a client of ours. We helped build that original community with Justin. Actually, I got Justin hired for that job. We were working with the CMO and, like, Justin’s boss who they were like, hey.

Nick Bennett [00:08:29]:
We’re gonna open this rack, and I was like, hey. I know someone that just unfortunately lost their

Seth [00:08:33]:
job. Yeah. You got a guy.

Nick Bennett [00:08:35]:
Yeah. And

Seth [00:08:36]:
it worked out Yeah.

Nick Bennett [00:08:37]:
Yeah.

Seth [00:08:38]:
He really he really embraces the whole community aspect of stuff. I mean, as you guys did too. So and so then you decided, like, was it last year you decided to write a book, which is brave in its or not in its own right?

Nick Bennett [00:08:52]:
It it it is. And to be honest with you, I actually had no intention of writing a book. The publisher reached

Seth [00:08:57]:
out. Does. Yeah.

Nick Bennett [00:08:58]:
Yeah. Right. And the publisher was like, have you ever thought about writing a book? And I was like, that sounds like a lot of work, to be honest with you. And they’re like, yeah. It is. And I was like

Seth [00:09:06]:
Wait a solid idea, guys.

Nick Bennett [00:09:09]:
And I was like I was like, I’m not really interested, but then I started to talk to, like, Mark and a few others. Mhmm. He’s like, this could be I mean, we’re not gonna make money off the book. Like, it’s it’s small, like, $3.

Seth [00:09:18]:
Loss leader.

Nick Bennett [00:09:19]:
Yeah. Yeah. And we were like, but we could use this to drive the services side of our business or, like, partnerships or other things like that. So it took me a year and a half, and, like, I missed so many deadlines. And the publisher was like, we’re canceling your book. They canceled my book, like, 3 times, and they’re like, you’re not taking this seriously. And I was like, listen. I’m taking

Seth [00:09:39]:
it very seriously.

Nick Bennett [00:09:40]:
I just don’t have time.

Seth [00:09:42]:
Yeah. You have 3 kids. Yeah. 2 of us are identical. And a wife, a mortgage, a business. Like, come on, people. Come on. Give me a break.

Nick Bennett [00:09:50]:
I know. And this this probably took me, like, 300 hours to write. Like and I did most of it on the weekends, at nights. Like, sometimes I did it throughout the day at work. I was like, I would block out, like, an hour and just, like, bang it out. But, like Yeah. It’s 312 pages. And, the Impressive.

Nick Bennett [00:10:08]:
The the yeah. Yeah. I never knew that. I always hated in college when they were like, oh, you gotta write, like, a 10 page report. Like, oh, I hated that. Like, I was I’d like, I would be good for, like, a page or 2, but I Yeah. 10 pages? Duh. I hated doing that.

Seth [00:10:21]:
There’s 300 and more. Oh my god.

Nick Bennett [00:10:24]:
And what I did when I was like, alright. I hate like, personally, I don’t read books. I don’t read a ton of books. Like, I’m I would much rather listen to 1 or listen to podcasts or whatever. But I said, I wanna write this with the intention that you don’t have to go from start to finish. You can go

Seth [00:10:39]:
Love those books. Yeah. I know if anything is I always read the books start to finish because I feel like I want to.

Nick Bennett [00:10:46]:
Yeah.

Seth [00:10:47]:
But I like that I can go back and reference things that I want to reference. Or if, like, on Kindle, which I have I have the both the events book on, I lost my place, and I’m like, alright. Well, I’m gonna I’m gonna take Nick some advice in this pickup chapter. And, thankfully, I didn’t didn’t lose the story because it didn’t matter because it is written in such a way that you can read it front to back. Or you can say, oh, this looks interesting. I’ll read this today or read that today.

Nick Bennett [00:11:11]:
Exactly.

Seth [00:11:12]:
And that’s I feel more business books should be that way instead of, like, a chronological because it should be a a reference.

Nick Bennett [00:11:18]:
100%. It’s it’s like and I feel like those are the books that, like, you’ll actually go back and, like, maybe you’ll highlight stuff in. Because if you read it start to finish, you put the book down, and most likely forget everything. Yeah.

Seth [00:11:29]:
Or you’re reading halfway through, you forget the beginning. You’re like, what did I just read?

Nick Bennett [00:11:33]:
Exact and, like, who has time to, like especially if you have a family and young kids, like, who has time to sit down and, like, read a book?

Seth [00:11:40]:
Guess how many books I’m reading right now? Guess how many books I’m reading right now? Discuss. 3? Close. I’m gonna be, like, 5 at the same time. 5? Because I just keep going back, and then I’m like, then I get I get distracted. Then I forget what and I it might be my ADD, but I forget which book I was reading. And I grabbed the other book. Like, oh, that’s interesting. I’ll read this.

Seth [00:12:00]:
So this is when I say I read half of your, half your book is because I was I loved it because I could just jump in and grab grab something that I feel bad about. Like, what did he say in the last chapter? I love that. So thank you, Nick. Thank you, buddy. So you’ve been so you’ve worked in the corporate world a long time. You’ve done the catalyst kinds of jobs, had fun doing it, laid off, you know, left. You got ideas to do things, side hustle this, side hustle that, you know, you’re an entrepreneur through and through. Either entrepreneur or an enter entrepreneur.

Seth [00:12:34]:
But, like, what made you decide finally, like, screw this? I won’t be, like, screw this. I won’t be laid off anymore, or is it more like, it’s time?

Nick Bennett [00:12:43]:
It it was it was honestly it was just it was so Mark and I actually worked together at our our last company together. We were at a company called Airmeet, which was in the virtual event space.

Seth [00:12:51]:
I remember Airmeet. That was pretty cool. Yeah.

Nick Bennett [00:12:53]:
Yeah. Yeah. Yeah. He was the CMO, and I actually, he brought me over. We were having dinner, and he was like, hey. You should leave your job and, like, come work for me. And, I ended up going there. And 6 months in, I got laid off, but I reported directly up to him.

Nick Bennett [00:13:08]:
And the founders just decided to go rogue and basically move their they were from India, moved their business out of the US, and focused just on the rest of the world. And, Mark was like, have you ever thought about wanting to start a business? Like, I think we could do something that’s, like, part community, part media, and, like, we both have, like, strong enough, like, backgrounds that I think you could complement each other really well.

Seth [00:13:29]:
And you do.

Nick Bennett [00:13:29]:
I was like I was like, yeah. Like, let’s let’s do it. Like, what’s the worst that happens? It fails just like everything else, like, that we’ve done and, like And

Seth [00:13:37]:
you and you pivot and you try something different.

Nick Bennett [00:13:39]:
Exactly. Or you just go back in house. Like, we like, I had a big enough audience where, like, if I needed a job, I could be like, hey. Like, I need to find a job. Like, who wants to hire me? Like, I can bring a big audience with me, which in tech or martech or sales tech specifically, like, that helps a ton.

Seth [00:13:56]:
And that’s gold, and it’s gold. Yeah. Absolutely. And so but so this you’re out of your own a year and a half now. I remember when you you left, and you’re like, I’m doing this. I’m like, oh, another one of us. Yay. I was like, go for it, buddy.

Seth [00:14:10]:
Go for it. It was neat to say. And so what’s the best thing so far of being your own boss, being an entrepreneur? Like, what’s the best thing in your mind doing your own thing?

Nick Bennett [00:14:22]:
I think I think it’s just like you don’t have anyone breathing over your shoulder. I feel like you

Seth [00:14:27]:
Different Mark. Yeah. That’s true. But yeah. Cofounder.

Nick Bennett [00:14:30]:
People breathing shows Yeah. And I feel like, you know, he holds me accountable. I hold him accountable, but, like, there’s no one that’s saying, like, oh, you know, you gotta do this because this is the way it was. Like, we write what that rule book is. You put your desk

Seth [00:14:43]:
in sync.

Nick Bennett [00:14:43]:
Decide who we wanna partner with. And it’s just it’s it’s so much better when you make the rules of the game versus someone else’s making the rules of the game.

Seth [00:14:52]:
It’s it’s so much more fun. Scary. Yeah. Now go into they’ll go into the next question. What keeps you up at night besides your twin girls and your older kid? And they’re all girls. Right? You have all girls.

Nick Bennett [00:15:04]:
All all girls. I am outnumbered. Yes. You are outnumbered. Yeah. Weddings will be expensive.

Seth [00:15:11]:
Yeah. Even more pressure. No pressure. Right? You say exactly. So what keeps you up with that besides the family and the girls and making sure that they’re safe and all that stuff?

Nick Bennett [00:15:19]:
Honestly, the economy. The like, q 4 has been, like, rough, and, everyone I’ve talked to has said q4 has been rough. And, like, we’ve been very fortunate that, you know, in the last year and a half of running this business, like, everything we have gotten from, like, the services side, the brand partnership has all been inbound. We have done 0 outbound. And we didn’t really wanna do worked hard

Seth [00:15:42]:
for that, though. You gotta remember that, like, you’ve worked years of building on up your your personal brand. And so people don’t realize, oh, it’s, like, your, like, your apartment language, shipping gold. It’s or you’re more eloquently, you’re a 10 year overnight success.

Nick Bennett [00:15:59]:
Yeah. That’s it it’s a great way to put it because I tell people that story, and I’m just like, you know, we’ve had a lot of success, and they’re like, like, what do you do for outbound? And I was like, we don’t do outbound. They’re like, how? And I was like, listen. Mark has been, like, posting stuff for years. I’ve been posting stuff for years. He’s connected to, like, the CMOs and the VPs of marketing. I’m connected to the practitioners. Like, we’ve done the jobs.

Nick Bennett [00:16:22]:
We’ve worked for successful companies that people know. Like Mhmm. It all plays into to the whole thing. And so what keeps me up is, like, again, it’s this it’s it’s the economy. It’s like the the marketing teams that don’t have the budget to spend. Like, we used to do 6 month, 12 month retainers. No issue. People wouldn’t even flinch at the price.

Nick Bennett [00:16:43]:
And, like Yeah. We’ve had to discount so heavily now. Yeah. We’ve moved to, like, some project stuff just because, again, like, the budget’s not there. Now is January gonna bounce back? Q one for us has always been, like, relatively really, really good, so we’ll see. But, I I mean, I don’t know.

Seth [00:17:00]:
Oh, new administration? You have no idea, especially this one. We’ll leave that one alone.

Nick Bennett [00:17:05]:
Yeah. So, I mean, I think that’s the thing that keeps both Mark and I up at night. Like, what happens if, like, we sign no deals for the next 6 months? Fortunately, we were smart and, like, we’ve actually had an like, a healthy cash balance, and we’ve invested some of that into, like, different types of things that has, like, generated additional income for us without us thinking about it. But, like, there’s a chance that come, you know, next summer, like, if we don’t sign any deals, which I I don’t think that would happen. Like, we have to pivot and, like, figure something else out.

Seth [00:17:36]:
But, yeah, that’s the idea. Nothing wrong with the pivot. Nothing wrong with the failure. Nothing wrong with the fail. The only thing if you if you give up, that’s a failure. And that’s the thing. You don’t wanna failure is not an option, really. I hate to say it.

Seth [00:17:49]:
Failure is an option. You fail, and you you you fail, and you pivot, and you try something else. Failure only makes you stronger if you don’t fail if it don’t turn into a failure.

Nick Bennett [00:17:58]:
Exactly. Great way to put it. And it’s also it’s like, what are the lessons learned from that failure

Seth [00:18:03]:
Mhmm.

Nick Bennett [00:18:03]:
That you can take forward.

Seth [00:18:05]:
Exactly. Exactly. And so what’s the most important thing to carry with you all the time besides the diaper bag?

Nick Bennett [00:18:12]:
To be honest with you, like, you know, you know, it’s my phone. Like, my phone’s like my lifeline. Like, and I Absolutely. Like, I to to like, LinkedIn, like, all these platforms, social platforms, like video, like, writing down my ideas. I do a majority of my work on my cell phone. Like, I actually don’t like sitting in front of a computer all day.

Seth [00:18:30]:
I’m just at the opposite.

Nick Bennett [00:18:32]:
Oh, really?

Seth [00:18:32]:
I I can’t. Like, I I’ll even go on Blue Sky or Mastodon. I do I say the heck off of x, but, like, I do most of my stuff at the desk. And then I will use the computer, but, like I mean, to use the phone, but it’s it can it’s I guess I mean, I’m 43. I’m a elder millennial. I mean, you’re a little bit younger, so it’s kind of like your young whippersnapper that can deal with it is more phone based. Who knows? I don’t know what Mark does because he’s more So Mark

Nick Bennett [00:19:00]:
Mark Mark Kate’s cell phones. He thinks

Seth [00:19:03]:
like more He’s more my he’s more my generation. So he’s more that’s probably what it is. Yeah. I’m

Nick Bennett [00:19:08]:
pretty sure. I’m I’m pretty sure he’s actually, I think he’s turning 40 or he might be 39 or something like that, but, like, he, like, whenever we Malayo. Yeah. Yeah. Whenever we get together in person, like, he’s like, I I cell phone was the worst thing that was ever invented. And I was just like, I’m

Seth [00:19:26]:
not that bad. I’m not that bad. I mean, I never threw Mark under the bus here, but, like, I’m not that bad. But, like, it’s it’s definitely like, my wife does, like, searches and everything on her phone, and I’m like and she’s old she’s 6 months older than me. And I’m still like, I I I get full keyboard. Thank you very much.

Nick Bennett [00:19:44]:
Yeah. See, like, I like, right after we record this, like, I don’t think I have many meetings the rest of the day. Like, I’ll but I’ll be at my computer for a meeting, but, like, I will, like, do work on my phone. Like, I it’s just or I I have an iPad too. Like, it’s

Seth [00:19:57]:
Yeah. You are. Alright. So there’s a hybrid between a computer and a yeah. You wanna be mobile?

Nick Bennett [00:20:01]:
Yeah. You

Seth [00:20:02]:
wanna be mobile. And that’s when my laptop will come upstairs with me every once in a while, and I’ll work mobile and stuff like that. That’s kinda cool. So the book is everywhere on December 31st when this podcast comes out. So don’t turn off the podcast yet. We’re almost done. But after the podcast, go by the book and read it, maybe not chronologically, maybe read a piece here, piece there, get your highlighter out. I mean, there’s so much good information in there.

Seth [00:20:29]:
You’re gonna have to read it, like, piece by piece because there’s so much information you’re gonna have to let it absorb.

Nick Bennett [00:20:34]:
Yes.

Seth [00:20:34]:
I’m reading this. I’m like, oh my god. Ayayay. It’s so much good information. It’s easy to read because you wrote it in such a way that there’s bullet points so you can actually skim it. It’s like, that’s the point I needed. That’s what I needed. I love that.

Seth [00:20:47]:
It’s it’s like a way of writing, so I appreciate that too.

Nick Bennett [00:20:50]:
I appreciate I appreciate you saying that. It’s like yeah. And, honestly, I wrote it for the people that are like me that I mean, not to say that there’s anything wrong with, like, reading books, but, like, I like, it’s breaking it up in, like, bullet points and other, like, tables and stuff like that. It’s just like, I would rather consume content like that than just reading, like, blocks and blocks and blocks of text.

Seth [00:21:12]:
So from a former journalist, I was taught I can’t write in blocks and blocks of text. My my posts are always, like, 1 or 2 sentences and enter enter. 1 or 2 sentences and enter enter kind of thing. It’s just the way I write.

Nick Bennett [00:21:24]:
So that’s that’s the the so that’s the way you’d be successful. It’s choppy copy. I’ve always said, like, on LinkedIn, like, choppy copy because of the way people scroll. It’s like, that’s the way, like, you because most people are looking at LinkedIn on their phone, and, like, they’re not gonna read a block of text. They’re gonna read a

Seth [00:21:39]:
say next. Yeah. Scroll

Nick Bennett [00:21:41]:
up. Exactly. Exactly.

Seth [00:21:43]:
So where can people find you online? I mean, you can go to tactpro.com and check out the community over there. And by the time this comes out, you’ll have a new home page and all that good stuff. I love it. I’m in there, you know, sharing my stuff, talking to people. It’s great. You get to talk to Nick through there. He’s active in there, probably on his phone. But, you know

Nick Bennett [00:22:03]:
It’s Yeah.

Seth [00:22:04]:
So where where else can they where else can they find you online? Obviously, LinkedIn, you’re very prolific. So

Nick Bennett [00:22:08]:
Yeah. Link LinkedIn is definitely the big spot. I am still on x. I’ve actually started taking it more serious.

Seth [00:22:14]:
Oh, wow.

Nick Bennett [00:22:15]:
Because I’ve realized it’s a hue I made a LinkedIn post about this yesterday, but, like, I’ve untapped or I’ve I’ve tapped into a huge, like, undervalued piece that, like, I’m not connected with on LinkedIn and, like, the way that I’m framing, like, my threads over there. Like, I’ve gotten in a 3 weeks almost 200,000 views on my stuff. Wow.

Seth [00:22:35]:
Well, if it works for you, go for it. Exactly.

Nick Bennett [00:22:38]:
I am on Blue Sky as well. I’ve tried it out. I always forget to post there, though. I’ve got

Seth [00:22:43]:
It’s getting now that people are like, screw Elon. Yeah. They’re like they’re moving to the blue sky, and blue sky is turning to, like, a really good alternative. Yeah. I mean, I’m big on Mastodon too. I love Mastodon, but it’s a little bit more complex.

Nick Bennett [00:22:56]:
Yeah. I’m waiting I’m waiting for the the next person to create the new LinkedIn, and I will go all in on the new LinkedIn. When whatever it is whenever it is.

Seth [00:23:05]:
That’s how I would connect. Oh my god. The algorithm on LinkedIn is like, we had a party. We had a party tonight 3 days ago, and I’m like, come on. Give me this today, please. You know, it’s fun.

Nick Bennett [00:23:17]:
Exactly. Yeah. It’s just yeah. So LinkedIn is probably where I’m most active. But yeah. Reach out there. Head on over to tacgtm.com. That’s where, like, our main page is, but it links off to everything as well.

Nick Bennett [00:23:28]:
So There

Seth [00:23:29]:
you go.

Nick Bennett [00:23:29]:
You can find me anywhere.

Seth [00:23:31]:
Awesome, buddy. Just look for the guy with the and listen for the Boston accent. Boston accent.

Nick Bennett [00:23:38]:
Park my car.

Seth [00:23:40]:
Park my car. Not in the Harvard yard because we found out that it’s actually a green now. And you can’t it shouldn’t park on there because you’ll get arrested. So don’t do that.

Nick Bennett [00:23:48]:
That’s true.

Seth [00:23:50]:
Alright, everyone. We’ll see everyone next week.

Intro Voice Guy [00:23:52]:
That was a great show. If you’re enjoying Entrepreneur’s Enigma, please consider giving us a review in the podcast directory of your choice. Every review helps us reach new listeners. If you like Entrepreneur’s Enigma, consider the other shows on the marketing podcast network at MarketingPodcasts.net

Seth [00:24:16]:
Goldstein Media hopes you’ve enjoyed this episode.